Sony E-Mount 16-35mm f/4.0 ZA OSS Lens Now (Finally) Available in the US

Sony E-Mount 16-35mm f/4.0 ZA OSS Lens Now (Finally) Available in the US

After two months of waiting, Sony a7 owners can finally round out the "holy trinity" of pro-zooms with the 16-35 f/4.0. The lens is now available in limited quantities from B&H. The 16-35mm f/4.0 ZA OSS was announced back in September at Photokina and has since generated quite a bit of buzz and excitement from photographers in many different camps including landscape shooters, events and wedding photographers, and people just looking for a wide-to-standard zoom for their a7 system.

The Infinity Arm: A Swiss Army Knife for Your Grip Kit

The Infinity Arm: A Swiss Army Knife for Your Grip Kit

There are many cine-arms on the market and there's one more on its way. On November 3rd the Infinity Arm, a Kickstarter project, reached its goal of $50,000 with just under 200 backers. Of all the arms out there, none boast the heavy lifting capability like the Infinity Arm. This little product is said to support over 10 lbs. and as you can see from the video, it supports a Red Epic with a standard lens!

To Specialize or Generalize? 3 Tips to Find Your Direction as a Photographer

To Specialize or Generalize? 3 Tips to Find Your Direction as a Photographer

I have always associated a romance with being a specialist photographer, whether this be in the area of weddings, fashion, automotive or dreamy tintype portraits. You are valued as a master in your field and people want you for the style that you create. On the other hand, there are positives in working in multiple industries as a photographer. You rarely get bored due to the variety of work you do, and it’s fun to learn new skills and adapting to various situations. You might have to manage different “identities” but that suits you fine because you love the challenge conquering different fields.

In Defense of Art School Graduates

In Defense of Art School Graduates

What’s wrong with our industry that we are so quick to belittle formal education? Whenever the topic of an art degree arises, there’s an angry mob that amasses, collectively chanting how “useless” a degree is in photography and that the best school to learn from is the University of Hard Knocks. To really understand this issue, we have to first step back and look at the value of art and why photographers are so polarized on the term. Then, we have to recognize that “art school graduates” are not the real problem; it’s the dismissive attitudes toward them that are.

Experience the Magic of Iceland with Chris Burkard and the Lytro Illum

Experience the Magic of Iceland with Chris Burkard and the Lytro Illum

There's little debate that Iceland remains one of the most sought after locations for landscape photography and this new video from Lytro further emphasizes why that is. Although created as a promotional piece for the Illum camera, Lytro have done a wonderful job on the film by focusing more on photography, story telling and the beauty of the landscape, and simply letting the advantages of the camera shine through on their own.

F-Stop Gear Introduces A New Cinema Grade Backpack For Outdoor Adventure Filmmakers

F-Stop Gear Introduces A New Cinema Grade Backpack For Outdoor Adventure Filmmakers

Known for their well-built camera backpacks that cater to photographers and videographers who take their kit on outdoor adventures, F-Stop Gear is unveiling the "Shinn," a backpack that has an impressive 80 liter capacity. Made specifically for cinematographers with large camera kits, it's been field tested on expeditions around the world, and is now ready to be made available for everyone else.

Why Polaroids Are Still The Gold Standard For Model Agencies

Why Polaroids Are Still The Gold Standard For Model Agencies

Our generation has witnessed the death and rebirth of Polaroid Instant Film; yet it is interesting to note that most model agencies have always preferred the format as a staple facet in portfolios. From the model's perspective the idea of a harshly lit and un-editable image is less than ideal. However; standing in the shoes of the photographer or creative director, it is always best to have an idea what you'll really be working with.

Photographer Travels The World By Trading His Photo Services

Photographer Travels The World By Trading His Photo Services

Without spending a dime, Australian photographer Shantanu Starick has successfully completed 187 trades, traversed five continents and remained on-the-go for the last 29 months. Inspired by the "sharing economy" Starick has made a full fledged living out of travel and photography with a project he calls The Pixel Trade. Starick has photographed hotels, restaurants, coffee shops, weddings and more in exchange for the basic essentials, transportation and anything else that he needs to survive.

How To Achieve the Film Look Using Lightroom

How To Achieve the Film Look Using Lightroom

It seems as if the film edit is getting more popular every day. A lot of beginner photographers out there will do anything to achieve this look. The easiest way to do that is to buy presets but I want to show you how to create the look yourself. I believe once you understand how to create the look yourself you can begin to find your own style. I know too many photographers that take an image, slap a preset on it, and call it good. All the editing on these images was done in Lightroom 5.

"The Neighbours Project" Creates Tintype Portraits Of The Homeless To Raise Awareness And Donations

"The Neighbours Project" Creates Tintype Portraits Of The Homeless To Raise Awareness And Donations

As a writer for Fstoppers I hear about a lot of personal projects. This past weekend, my attention was grabbed when I read about how Denver-based photographer Dylan Burr undertook a project to create wet plate collodion photographs. It wasn't his image making process that stood out to me though- it was his subject matter. Read on to see the images Dylan created, but also hear how he is hoping to impact the community through his efforts.

Boudoir Photography - What Exactly Is It And How Do You Approach It?

Boudoir Photography - What Exactly Is It And How Do You Approach It?

If you’ve been following the photography industry in recent years, there’s no doubt that the term ‘boudoir’ has entered your lexicon at one point or another. While the century-old niche has enjoyed renewed momentum as of late, there are many more different groups of people that seem to be losing their inhibitions today than upper-class exhibitionists of the early 1900s. Individuals and couples of all walks of life are seeking boudoir sessions and it’s becoming an increasingly lucrative business. But what exactly is it? And how do you do it?

Ever Wondered What It Would Look Like If Dogs Could Fly?

Ever Wondered What It Would Look Like If Dogs Could Fly?

As soon as you think you’ve seen it all, something comes along that proves you wrong. In this case, it’s pet photos (bear with me here…). The idea came to German photographer Julia Christie while she was working on a commissioned project for an animal pharmaceutical product. She ended up scouting for dog models at “different dog shows, in dog schools, and vet practices,” and then asked the owners to bring their pets to a studio in Berlin, Germany. She was overwhelmed when almost a hundred dogs showed up, and this was the beginning of her latest project, “Freestyle.”

Don't Throw That Old Phone in a Box, Repurpose It

Don't Throw That Old Phone in a Box, Repurpose It

If you are much like me, you are getting a new phone roughly every other phone generation. This was leading to an abundance of old hardware collecting dust in a box, so I finally decided that I would put them to use. These tips may not bring back that new phone excitement, but they could perpetuate their usefulness and save them from the island of misfit gadgets.

Esben Olesen Takes You through His Infrared Workflow

Esben Olesen Takes You through His Infrared Workflow

In today’s photography world, photos capturing scenes in infrared are usually few and far between. A technique usually seen as intimidating or out of reach to the average photographer, Esben Olsen takes us through his workflow when working with infrared images. This video gives helpful insight and simple tricks for every stage of the process from gear setup to post-processing.

How to Toe the Line Between Self-Promotion and Narcissism

How to Toe the Line Between Self-Promotion and Narcissism

Self-promotion is an aspect of photography that many, if not most, photographers struggle with. If you’re a photographer who’s in business for yourself, you know that a good portion of your working hours is spent exploring ways to stick out and stand out from the pack. While there’s certainly a fine line between shameless narcissism and tasteful and effective promotion to help your business and brand grow, The Photographer's Guide To Self-Promotion helps navigate that border with some keen advice and tips to grow your photography business.

Pages