I’m calling it. This commercial for Volvo Trucks that came out today is the best commercial of 2013. What makes it – or other commercial shoots – so successful? Beautiful, simple ideas, a great concept, seamless execution, a bit of good old nostalgia and a pinch of the unexpected all mix beautifully to give us 70 seconds of pure brilliance. With
four eight twelve twenty four thirty million views and counting, let’s take a look and see why this ad has been so successful. [more]
In only ten years, GoPro has earned itself a 2+ billion dollar valuation and a product that has revolutionized the way we view our lives. It’s no wonder others are scrabbling to tap into the lucrative business of personalized video. The latest product that looks like it may hold more than a passing interest is the Bublcam, a camera that shoots a seamless 360 degree view. It might sound like a gimmick, but think about Google Street View, how immersive it feels. When Google integrates more fully the ability to provide internal views, we’ll really begin to start to see possibilities of 360 degree vision. [more]
I don’t often post about new gear on Fstoppers, but today I’m posting about an announcement Canon made a few days ago that kind of slipped under the radar. This week Canon unveiled it’s first 4K video production monitor, the very unsexy-sounding ‘DP-V3010′. While no pricing information has yet been released, it’s due to go on sale first quarter 2014. Why should we care? Because it clearly lays a stake in the ground over what the future of video (and quite possibly stills) is shaping up to look like. [more]
What does it take to be innovative? What can happen when you put your work out there and others see as innovative, or inspiring? Matthew Vandeputte, a photographer and film editor based in Sydney helps answer some of these questions. Yesterday he put out a fantastically well shot and edited motion lapse piece that I think raises the bar, and with
250,000 300,000 views in less than a day, also suggests others feel similarly. What does over 100,000 images look like over the course of 90 seconds? How did he put the piece together? Read on and find out with this exclusive Fstoppers interview.
In case you missed it (and there might be one or two of you), there was a little bit of news this week about the new Nikon Df camera. Depending on your view, this news was either awfully astounding or astoundingly awful. Whether you love or hate the idea of the Df, I can’t help but feel that arguing it’s pro’s/con’s is sort of missing the entire point. “Pure photography” isn’t about a camera. If you really want to make better images, focusing on learning to improve how we see is all that really matters. [more]
How would you feel if you were given a paid commission to wander around and shoot whatever you fancied for one of the world’s leading whisky companies? Most of us would probably agree that this wouldn’t be such a terrible gig. Unfortunately this sort of dream commission will probably remain little more than a dream for most of us. For Elliott Erwitt, on the other hand, this was just another day on the job. [more]
GTA 5 is not just a successful video game, it’s the highest grossing entertainment product of all time. Part of it’s success is down to it’s beautiful, immersive virtual environment. This environment has inspired a number of keen eyed photographers out there to bring us some beautiful street and landscape photography. It beggars the question – is this really photography and if not, well, what is it?
You don’t have to be into photojournalism or documentary photography to know that Robert Capa was one of the seminal names in 20th century photography. The last few years however, have seen various accusations surface that his iconic photo “Falling Soldier” – apparently showing the moment of death of a Spanish solider – was set up. This week new evidence came to light that might once and for all confirm the true story behind one of the most debated images of all time.
What type of photography do you do? Portraits? Still life? Macro? Aerial? Fine art? Fashion? Commercial? Advertising and editorial photographer Joseph Ford does many of these – sometimes simultaneously. His latest project of beautiful diptychs proves unequivocally that your creativity and innovation are what will set you apart and win you top tier commercial clients. Read his exclusive interview to find out how his latest project came about, and what you can learn and apply for you and your business.
Whether you’re a photographer or you focus on video, this article highlights the high octane visual set piece created by Slaughterhouse Pictures, who successfully combined principles of both stills and motion work to create high impact visual media with zero budget and very limited resources. Read the exclusive FStoppers article and watch the BTS video to get some simple and highly effective little tips that you will be able to apply to all aspects of your own work.
Big news in the world of Fuji today. They’ve just announced the release of two new models – the mid range mirrorless, interchangeable lens 16.3 megapixel APS-C sensor XE-2, which replaces the XE-1. The also announced the compact point and shoot XQ1, which supersedes the XF1. Both cameras are available for pre-order now and will be shipping next month, in November.
If you’re curious about learning how to shoot video with your DSLR, or wanting to improve the video you shoot, this might be right up your alley. New York fashion and portrait photographers and videographers, Lindsay Adler and Jeff Rojas, are about to kick off a 3 day workshop called ‘Keep It Simple – Video for Photographers’ on Creative Live focused on helping photographers make the jump into shooting great video simply and efficiently. [more]
For those of you who shoot video, want to get better at shooting video, edit your own video, or edit video shot by others, this article is all about you wonderful guys and gals. As someone who is editing a lot, I thought this short video was fantastic. The great hints and tips provided here are totally free, you don’t have to buy anything to get something out of this article, and if you aren’t doing this stuff already, this is guaranteed to make you both a stronger video shooter, and a producer of stronger edits.
If you’ve ever wondered how much time a good make up artist can really save you in post on your stills images, you might want to take a look at the absolutely stunning before and after shots in this article. Believe it or not, no Photoshop was used in the making of any of these images, this is all done the old fashioned way – straight out of camera.
Sometimes it’s useful to stop, take stock and just remember why it is we shoot what we do, and what we are trying to do with our work. With this in mind, and to stoke the fires of your inspiration, the filmmaking accessories manufacturer, Zacuto, recently released ‘Light & Shadow’, a wonderful 20 minute film by Steve Weiss which asks searching questions from some legendary American cinematographers. [more]