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Dave Wallace

Guest Contributor http://www.innovateimageworks.com @innovateimagesFacebook
Commercial Videographer from British Columbia. Found a way to make quirky videos for a living.

Photographer Fits An Entire Timelapse In A Single Photo

It’s almost impossible to sign into Vimeo without getting sucked into the latest and greatest timelapse video. It’s easy to understand why these videos find such great success. They allow the viewer to experience something incredibly surreal, yet familiar. Something as simple and beautiful as a sunrise can now be devoured in seconds. [more]

Depth Of Field: What’s Best For Your Story?

A couple of months ago, I created a video tutorial to show how camera movement can affect your story. The take away from the video and article was that filmmaking should be about the sexiest camera movement, but instead the focus should be on camera movement that fits your story. Learning how to put my story first was something repeatedly drilled into my head while attending a workshop by filmmakers “Stillmotion” last year.  Stillmotion’s story-first approach has been the key to their success and has helped them land huge contracts shooting the Superbowl, Callaway Golf and Canon just to name a few. [more]

Storygami: The Evolution of Online Video?

It’s been 7 years since Google spent a whopping $1.65 billion on the video sharing website YouTube. Although many questioned the potential of the popular video sharing site, Google’s decision has proven to be a good one. YouTube now hosts an impressive 450,000,000 monthly visitors. To put this into perspective, Vimeo is the 8th biggest video hosting site with just under 17 million unique visitors per month. With companies like YouTube controlling the market, it’s hard to imagine much optimism for a small startup company hoping to compete with these video giants.  [more]

LG Unveils New Ultra-Stable Chicken Cam

As cell phone companies continue to improve their cameras, users are finding it increasingly easy to take better photos. Aside from resolution and low light capability, most phones now offer some sort of Automatic Image Stabilization. The technology works by either moving the sensor or lens to counteract unwanted movement before the image is converted to digital information.While some companies struggle to communicate how the image stabilization operates, LG has found a hilarious alternative to technical jargon. [more]

On Set With Macklemore and Sexy Grandmas

A year ago, I had the pleasure of filming Macklemore and Ryan Lewis in my hometown of Victoria, British Columbia. At that point, the underground Seattle based duo was unheard of by many and confidently rocked the smaller side stage at our local music festival. To put it in perspective, there were a few hundred people there and the majority of the crowd was hearing songs like  “Thrift Shop”, “Can’t Hold Us” and “Same Love” for the first time. [more]

What’s Next for GoPro: What We Might See in a Hero4

From selling belts out his van to inventing one of the most popular cameras of our day – it must be surreal for GoPro founder Nick Woodman to look back at his companies growth. Not only is GoPro the go-to for the filmmaking community, but Woodman has successfully spread into a much wider market. In the same way that the iPhone has spawned an entirely new generation of photographers, GoPro has empowered athletes to become their own camera men. [more]

Is MōVI Worth The Hype?

These days, it’s all too easy to get caught up in the advertising hype surrounding a new cinema product. All it takes is a slick promo video and clever marketing for companies to set the Internet ablaze. As the hype and expectations build, words like “game-changer” and “revolutionary” are thrown into the mix.
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10 Cheap Tools Every Filmmaker Needs

When you ask most filmmakers what their next purchase is, you’ll like hear an answer like “A new camera body, some lenses and better audio gear”. It’s always easy (and fun) to lust over new and expensive gear, but often we forget to buy the little things that make our life on set much less stressful. Although these tools are extremely affordable, they will often be the ones that make you a hero on set. Here are some tools that every filmmaker should have in their gear bag:
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Everything You Need To Know About RED’s Newest Sensor

One of RED digital cinema’s biggest strengths is building up hype around an upcoming product. The company is praised as innovators by the film community, for building cameras like the Epic and Scarlet. When other companies were content with 1080p, RED was building cameras with 4 times the resolution. Years later, RED users can’t help but chuckle as companies like Sony are developing 4k televisions – technology that RED’s competition once thought to be excessive. [more]

Let’s Make A Viral Video: Stop Motion

In the last few years, video-sharing sites like YouTube have become a marketer’s best friend.

These sites offer the opportunity to disguise advertisements as pure entertainment. As more people recognize the marketing opportunity, getting exposure becomes more difficult. Video producers are constantly scrambling to stay relevant and unique. [more]

Slider vs. Jib vs. Steadicam: What’s Best For Your Story?

When calling ourselves artists, we also inherently accept the title of “story teller”. We each use different mediums, but our goals are ultimately the same: Creating memorable and engaging content. We use art to tell stories in beautiful and unique ways, which in turn helps connect us together. [more]

Why Quadcopters and Weddings Sometimes Don’t Mix

In the past year, we’ve seen some pretty amazing advancements in camera/drone technology. Quadcopters like the DJI Phantom are incredibly affordable and seem very easy for anyone to master. When shooting a commercial earlier this year, I had a similar mentality. “Why don’t I buy a cheap quadcopter and strap a GoPro to it. How hard can it be?”

As it turns out, even small drones can be used with disastrous results. [more]

Documentary On Fighting For Your Art In The Commercial World

Earlier this week, I stumbled upon Eskimo’s latest passion project “Wonderland”. At first, I expected a step-by-step guide to finding success with commercial work. But in fact, what I watched felt more reminiscent of a support group.  [more]

Filming Big Ideas With Small Budgets

“Dress for the job you want, not the job you have”. I’m sure we’ve all heard this saying at one point in our lives. Even though I never took the advice (In your face Mom!) it can easily be reworked into something I firmly believe. “Film for the job you want, not the job you have”. [more]

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