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Jaron Schneider

Features Editor, Marketing Communications http://jaronschneider.com/ +Jaron Schneider@jaronschneiderFacebook
Jaron Schneider is a portrait/headshot and commercial product photographer based out of San Francisco, California. After graduating from Gonzaga University with a degree in marketing and business administration, Schneider spent some time in the photographic lighting business, learning how the industry works, what products are actually high quality, and how to communicate with photographers and videographers around the world. Schneider joined Fstoppers.com in 2011 to aid in the sales and marketing, management and to build the editorial content. He now acts as Features Editor and manages relationships with gear brands.

Tutorial on Using PocketWizard Hypersync for Shallow Depth of Field in Bright Daylight

This week, Ben Von Wong shows us a set of great conceptual photographs he shot with model Jen Brook that feature a great shallow depth of field and dark, moody atmosphere despite being photographed in bright daylight. Ben was able to do this using PocketWizard hypersync and was kind enough to document the shoot to show us exactly how he did it. [more]

Official Announcement: liveBooks Acquired by WeddingWire

So the story about something happening to liveBooks is true… except it isn’t as bad as many feared. It appears they were just absorbed by WeddingWire. We have all the details, but you can rest easy: if you are a liveBooks user, you won’t be losing your site. [more]

Initial Investigation / Reports Suggest liveBooks Might be in Trouble

UPDATED: LIVEBOOKS ACQUIRED.
ORIGINAL STORY: While we don’t like to lean heavily on rumors, our own investigations are pointing to some validity with regards to Vincent Laforet’s recent article regarding liveBooks. liveBooks is one of the staples of the industry, providing seriously high end, powerful and great websites to photographers worldwide. However, Vincent’s sleuthing (backed up by some emails I just sent to liveBooks) hints that all might not be well in the kingdom. [more]

Trying Out a New Print Partner: Nations Photo Lab

I wouldn’t be surprised if many of you have never heard of Nations Photo Lab. They certainly aren’t as big as some of the other print house powerhouses in the industry, but in a way I’m glad they aren’t that huge. I can appreciate them, and while working with them I got the feeling I was appreciated. What really matters, though, is price and quality of the product. Nations didn’t let me down. [more]

Phottix Brings a Collapsible, Soft Box-Style Beauty Dish to Market

About two years ago, Chimera showed us the first collapsible beauty dish at WPPI, something that promised to make traveling with the bulky, often heavy modifier a lot easier. However, with a price point of $230, it was a bit pricey for many. In the past few days, Phottix has released their version of the collapsable beauty dish. It has several distinctly different features that separate it from the Chimera version, but there is one thing that will stand out: the price is only $75. [more]

Review: Fotodiox’s LED is a Modular Monobloc-Style Video Light Worth Having

LED has come a long way in the last three years. It was not too long ago that serious photographers and videographers were having a hard time with the idea of LED. They tended to be under powered and cast unattractive shadows. But there was potential, and that potential is beginning to blossom. Fotodiox’s LED100WA monobloc-style heads are one such shining example of how far LED has come and what can be done with it. [more]

No Jail Time for Olympus Execs behind $1.7 Billion Accounting Scandal

Remember the huge brouhaha surrounding Olympus back in late 2011? The former presidents of the company Masatoshi Kishimoto and Toshiro Shimoyama as well as the chairman Tsuyoshi Kikukawa and a few other execs were found to be lying about massive losses the company sustained, about $1.7 billion in discrepancies. They were finally ruled against, but no one is serving any jail time. Weak. [more]

Fire Sale: The Canon EOS M is Only $299

If you’ve been on the fence regarding the EOS M, now might be the time to jump off. Canon has discounted the bejeezus out of it, dropping the price by 50%. Since Canon has recently updated the firmware to help with the slow auto focus, this camera is even more of a bargain today. You might not want to think about this one too long, as B&H is surely to run out of stock any time now. EOS M is $299 [more]

A Twelve Nikon Camera Symphony Made with the Sound of the Shutters

Benjamin Von Wong is known for making some pretty exceptional creative images, but this time he decided to go audio instead of visual. In his latest project, he uses 12 Nikon cameras (with the assistance of Nikon Professional Services) and the musical know-how of composer Andrew Kesler to produce a masterpiece of rhythm and shutters. [more]

Canon Calls the 70D a “Game Changer,” Watch Their Promo Videos Now

Last night Canon unveiled the successor to their popular 60D DSLR, the EOS 70D. There is a lot to like about the camera, but where Canon is focusing the brunt of their marketing is around the new Dual Pixel sensor which supposedly offers significantly faster focusing during video production. We’ve gathered a few videos from numerous Canon sources for your perusal to get you excited for Canon’s next camera. [more]

Canon Announces the New EOS 70D Equipped with a Dual Pixel Sensor

In recent months Fstoppers has shied away from churning the rumor mill, but you no doubt have read about the expected announcement of the new Canon 70D from other blogs. We’ve been eagerly waiting for its announcement because of what we understand to be a totally new sensor housed within the successor to the 60D: the Dual Pixel CMOS. Canon’s newly announced 70D comes with this sensor, which focuses more accurately and faster when shooting video. [more]

Fstoppers Review: The Zeiss 135mm f/2 APO Sonnar Is Magnificent

If there is one lens manufacturer whose heritage exudes excellence, it’s Zeiss. They are the Ferrari, the Lamborghini of camera optical glass and with that reputation comes their, usually, extremely high price. And much like a Lamborghini, the Zeiss is a no-frills powerhouse that does one well-designed thing: as the Lamborghini is fast, the Zeiss is sharp. Zeiss’ latest telephoto prime is no exception, and the 135mm f/2.0 APO SONNAR is truly magnificent. [more]

Do We Really Hate Instagram, or Is It Based on Something Deeper?

We at Fstoppers often talk about Instagram with a note of positivity, but not everyone tends to agree that Instagram is a “cool” thing or worthy anyone’s time. In fact, many comments on those articles seem to be saturated in what appears to be a deep-seated hatred. But do we really hate Instagram, or do we hate something that we can only express by hating Instagram? I think it’s the latter, and here’s why. [more]

Someone Finally Spotted Shooting with a Hasselblad Lunar

So the Hasselblad Lunar, after being announced last year, hasn’t been met with much critical acclaim. Many photographers were quick to point out that it’s just a re-skinned Sony NEX camera for a heck of a price increase. Others were more willing to forgive the guts, but attack the design. Whatever the case, filmmaker David Lynch might be the first photographer we’ve seen using the camera. [more]

Samsung Tries to Convince Consumers That Bigger Isn’t Better When it Comes to Cameras

Though I appreciate the spirit of this commercial put together by Samsung, I’m not sure I’m fully on board with their test environment (comparing image quality from an LCD or even a tablet isn’t really a comparison). However, it does show the kind of people that camera companies are advertising to. Often pros are baffled by some of the products that hit the market. There isn’t as much money in appealing to pros, but rather to the often totally ignorant consumer. [more]

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