Jaron Schneider

Features Editor, Marketing Communications http://jaronschneider.com/ +Jaron Schneider@jaronschneiderFacebook
Jaron Schneider is a portrait/headshot and commercial product photographer based out of San Francisco, California. After graduating from Gonzaga University with a degree in marketing and business administration, Schneider spent some time in the photographic lighting business, learning how the industry works, what products are actually high quality, and how to communicate with photographers and videographers around the world. Schneider joined Fstoppers.com in 2011 to aid in the sales and marketing, management and to build the editorial content. He now acts as Features Editor and manages relationships with gear brands.

The State of Kodak at PhotoPlus Broke My Heart

There are a few names in this industry that have always meant something. Nikon. Canon. Hasselblad. Fuji. Kodak. The latter has had a rough go of things in the past couple years, culminating in what can essentially be called a final meltdown in early 2012. Chapter Eleven bankruptcy and a rapidly collapsing stock price have left the company a shell of what it was. This week at PhotoPlus, I saw the realization of that at their booth, and it was one of the saddest things I have experienced in recent memory. [more]

Blackmagic Cinema: The Camera That Surprised Us All

I can’t have been the only one caught by surprise when I first heard of the Blackmagic Cinema Camera earlier this year. Let’s be honest: to those of us in this field, there are only a handful of companies from whom we expect to see new cameras. Sure, once in a while we get a newcomer to the field, but they rarely capture our attention for long. Fact is, they just can’t hold up in a market saturated with top quality equipment. We as consumers only have so much money to spend. Blackmagic Design turned that stigma on its head. [more]

Fstoppers Review of the Canon 24-70mm F/2.8 L II

Reviewing this lens has not been a simple task. As is the case with, say, a new Apple product, many can argue that the original 24-70mm f/2.8 L lens is so good that any improvement would or should simply be a minor enhancement or fix. A new version should just address what little quibbles we all have had over the past several years. Little things. And with little changes should come minor price adjustments, if at all. This did not happen with the Canon 24-70 f/2.8 L II, and thus I am hit with the daunting task of wrangling in this new piece of hardware. [more]

Google’s Photo Tour of Their Sprawling Data Centers

Google is hosting a website that covers “where the internet lives,” showing really beautiful images of the data center and folks that make the world’s most popular search engine tick. It’s a gorgeous site that looks very Windows 8-ish, and the pictures do a fantastic job of capturing the people and places that make your life as easy as you have become accustomed. [more]

Fstoppers Hits 100,000 Facebook Fans

Yeah, I know. None of us really love Facebook anymore, but it can’t be denied that it is still a great tool to communicate to a vast community of people. For us, that means staying in contact with the people that make us who we are. Fstoppers has never been about us, but about the creative community that is constantly growing. Today we hit a big landmark: 100,000 fans. Thank you everyone, and now we humbly ask you to tell us what we can do to keep getting better. [more]

Street Photography with the Leica M9 Through the Eyes of William Palank

Perfect travel or street photography is a delicate concoction of the right place and the right time mixed with a superb eye for the extraordinary. William J Palank is one of those individuals who managed to brew that concoction with a supernatural elegance. While traversing the globe, his weapon of choice these days is the Leica M9, a digital rangefinder that produces an uncannily beautiful image. To help us celebrate Mirrorless Month, Palank describes what about the Lecia M9 allows him to shoot at his best. [more]

Want a RED? Get One for a Massive Discount

Normally RED cameras can be purchased from the RED online store for $11,900 USD. However, due to a project where a large number of RED cameras were needed simultaneously for one shot, there are now a limited number of RED cameras that can be purchased at a $5K USD discount. They all have only a few minutes of footage that was ever shot on them. Talk about a deal! [more]

Happening Now! Felix Baumgartner’s Live Space Jump

Felix Baumgartner is up in the air, and if all goes well he will be the first man go to supersonic without the use of a propulsion device: Just him and his space suit. The first launch was aborted due to high winds, but this one seems to be going smoothly. You can get more information outside of the video here at Red Bull Stratos. [more]

FS Contributor Blair Bunting to Speak for Apple on Oct. 12

This Friday in Scottsdale, AZ Fstoppers Contributor Blair Bunting will be speaking at the Apple Store about how their products make his life easier. This includes workflow, travel, editing, advertising on the iPad and iPhone photography (which we have proven can be pretty awesome). Blair is seeing this as more of a free workshop of sorts and will be glad to answer any and every question asked. Not in AZ? Not to worry! Blair will also be answering your questions via Live Tweet. [more]

Hasselblad to Go High-End Designer? Open New Italian Design Centre

We all are quite aware that Hasselblad is the Ferrarri or cameras. Or maybe Bently or Lamborghini. I don’t know, something expensive. But did you ever think of them as the Gucci of cameras? Today Hasselblad announced that they are opening a new design centre in Italy, with its base close to Venice and the Italian fashion industry. The move will implement Hasselblad’s new strategy to gain market share in new consumer segments with products that boast exceptional design and engineering. [more]

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