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Jaron Schneider

Features Editor, Marketing Communications http://jaronschneider.com/ +Jaron Schneider@jaronschneiderFacebook
Jaron Schneider is a portrait/headshot and commercial product photographer based out of San Francisco, California. After graduating from Gonzaga University with a degree in marketing and business administration, Schneider spent some time in the photographic lighting business, learning how the industry works, what products are actually high quality, and how to communicate with photographers and videographers around the world. Schneider joined Fstoppers.com in 2011 to aid in the sales and marketing, management and to build the editorial content. He now acts as Features Editor and manages relationships with gear brands.

Sigma Unveils Latest Compact Camera in the DP3 Merrill

Sigma has unveiled the latest iteration of their extremely powerful compact camera series in the DP3 Merrill, a 46 megapixel monster with a 50mm f/2.8 macro lens (a focal range equivalent to 75mm on a 35mm SLR camera) and Sigma’s signature Foveon X3 sensor. It includes an advanced user interface and the capability of seven-frame continuous shooting. It is designed to be paired with its DP Merrill predecessors, the DP1 and DP2, as a complete compact camera tool set. [more]

Sigma Reveals Pricing and Availability of Two New Lenses

CES started today in Las Vegas, and with it comes the announcement of pricing and availability of the two lenses we announced last year. The 17-70mm f/2.8-4 DC MACRO OS HSM will be available this month and the 120-300mm f/2.8 DG OS HSM will be available in February. The 17-70mm will retail for $499 and the 120-300 will retail for $3,599. [more]

Olympus Announces Six New Compact Cameras at CES

Olympus blew the doors off the camera announcing train with six cameras released at CES this week: the STYLUS SH-50 IHS, two new STYLUS TOUGH IHS cameras, the TOUGH TG-2,the STYLUS SZ-16 iHS and the STYLUS SZ-15. There is kind of a lot to take in, so let’s go one by one and so we can cover what these are all about. [more]

Canon’s “Creativity with a Twist” Campaign

Well, the teaser ad from Canon France that we showed you last week was confirmed today. The PowerShot N is the compact camera that Canon is pushing of their four released cameras today. Here is a promo video they put on Youtube. [more]

Fstoppers Reviews the Tamron 90mm f/2.8 VC Macro Lens

There have been a few really great lenses released in the past couple months hogging the spotlight, so it wouldn’t surprise me if the newly released upgraded Tamron 90mm f/2.8 VC Macro passed under your radar. I’ve had a few weeks with it and have mixed feelings on Tamron’s latest prime. [more]

Canon Unveils Three New PowerShot Cameras

In addition to the PowerShot N, Canon also announced three other PowerShot cameras today: the ELPH 130 IS, the A2600, and the A1400. These cameras supposedly give consumers a simple, yet enhanced image sharing experience with Canon’s built-in wireless functionality, which has evolved with new options that help make posting on social networking sites easy. It’s obvious Canon is trying to mimic the ease of mobile phone cameras while maintaining higher image quality. [more]

Canon Announces the Super-Small PowerShot N Camera

Canon today announced the the PowerShot N, a tiny portable camera designed to capture “life’s every day moments.” The 12.1- megapixel High-Sensitivity CMOS sensor and DIGIC 5 Image Processor is packed in an insanely small body which includes a tilt screen for tough angles. The tiny camera will retail for $300 and is expected in April. [more]

Canon’s Controversial 24-70mm f/4 Lens Now Available

Whether you were excited for this lens or not, the Canon 24-70mm f/4 IS L lens from Canon is available now. I was rather baffled when I heard the news of its release last November, and I’m still scratching my head at this one. It just seemed like a money grab to me. Nevertheless, if you want it, you can pick it up starting today. [more]

Sweet BTS Video of Unusual Beauty Shoot With Beetles

A few weeks ago we featured a really whimsical BTS of a shoot from the team at PHLEARN, and this week we have something from them that’s edgier and totally different. They took brightly colored beetles (that were framed as art prior to the shoot) and used them in conjunction with colored lipstick for a really sweet final result: Beetle Beauty. [more]

Photojournalist Launches iPhone Watermarking App

Photojournalist John D McHugh was so fed up with copyright infringement on Facebook, Twitter and Instagram that he has taken drastic measures and built an iPhone app called Marksta specifically to add watermarks to images uploaded to social networks. Apparently he was really tired of people stealing his images without credit, and came up with a solution that helps him and other photogs who feel the same. [more]

Canon 6D Showing Hideous Moire Problems in Video

Though we are still working on our review of the Canon 6D, Gizmodo just published their Lightning Review and besides the expected nods to the high quality of the stills, the unexpected moire issues they found in video have me frowning. [more]

New Canon Camera Body Rumors for 2013

2013 is shaping up to be a pretty interesting year with regards to Canon bodies, even after 2012 brought us some pretty great ones. Most sources seem pretty sure that Canon will release the 7D Mark II sometime the first half of 2013, but this image that has shown up on Canon Rumors and Northlight Images is the first real visual representation of the updated bodies, one being the 7D II and another looks to replace the 60D. [more]

As Toshiba Looks into Light Field Sensor, Is Lytro’s Tech Catching On?

When we all first heard about the light field sensor in the Lytro camera, there was a considerable amount of excitement. Many of us really saw something great in the ability to focus our images after the fact. But when the tech actually made it to market, it turned out that though neat, it wasn’t really practical yet. Now with Toshiba rumored to be developing a light field sensor for mobile phones, is it safe to say this is really catching on? [more]

Take a Look at This Bizarre Banner Ad for the Canon 7D

I’m originally a marketing/advertising dude, so I’m always looking at ads. I actually watch commercials intentionally to see what brands are doing to promote their product. I just stumbled across this banner, and it’s baffling to me how this got past the creative director’s desk. I mean, really? [more]

Nominate Fstoppers For “Best Online Media/News Resource”

Fstoppers is a young brand: in three short years, we’ve come a long way. What started as a small video blog for founders Lee Morris and Patrick Hall has grown into a media/news site that brings you the latest from the world of photo and video every day. We’ve been working hard to continue to grow, and we do it because we are just a bunch of photographers who love what we do and love sharing it. 2012 was a breakout year for us, and we would be hugely appreciative if you helped cap it off by nominating us for a [F]ramed award. [more]

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