Jaron Schneider

Features Editor, Marketing Communications http://jaronschneider.com/ +Jaron Schneider@jaronschneiderFacebook
Jaron Schneider is a portrait/headshot and commercial product photographer based out of San Francisco, California. After graduating from Gonzaga University with a degree in marketing and business administration, Schneider spent some time in the photographic lighting business, learning how the industry works, what products are actually high quality, and how to communicate with photographers and videographers around the world. Schneider joined Fstoppers.com in 2011 to aid in the sales and marketing, management and to build the editorial content. He now acts as Features Editor and manages relationships with gear brands.

Sigma’s New 35mm f/1.4 Pricing Released, Available Now

Sigma has just released the pricing of the highly anticipated 35mm f/1.4 DG HSM lens, something we have all been curious about since we first heard about this lens. It’s available “immediately” for $900 MAP. Given the release of the Canon 35mm f/2 less than 48 hours ago, it is going to be hard to not to compare these two lenses. [more]

Tamron Releases Pricing of New 90mm f/2.8 Macro and 70-200mm f/2.8 Lenses

Tamron’s updated 90mm f/2.8 1:1 macro lens that was announced at Photokina got a price tag today, and will ship on November 30 of this year. You can get this new lens for a pretty low $850, which is great considering the prices that Canon and Nikon can ask for their branded lenses. Tamron also released the pricing for their new 70-200mm f/2.8 lens released at the same time for $1500. [more]

Canon’s new 24-70mm f/4 Lens is Perplexing

When Canon released the upgraded 24-70mm f/2.8 II lens earlier this year, it was met with a serious mix of emotions. Why was it so expensive, and where the HECK was the image stabilization? And sure, the lens performs magnificently, but it left a lot to be desired. Last night, Canon announced a new member to the lens family, and many of us are confused as to where a 24-70mm f/4 IS fits into the picture between the 24-105 f/4 IS and the 24-70mm f/2.8 II. [more]

Canon Announces the New 24-70mm f/4 IS and 35mm f/2 IS Lenses

You’ve likely read the rumors, and now Canon has made those a reality in officially announcing the availability of two new lenses: the 24-70mm f/4 IS and the 35mm f/2 IS. The EF 24-70mm f/4L IS USM is expected to be available in December for an approximate retail price of $1,499.00, and the The EF 35mm f/2 IS USM lens is expected to be available in December for an approximate retail price of $849.99. [more]

Handheld Lumix DMC-LX5 Now Only $250

If you’ve been looking for a quick and easy point-and-shoot that results in pretty darn good images, Lumix fans can’t quite say enough about the DMC-LX5. Normally well-priced at $320, it is now on sale for a real bargain of only $250. It’s a pretty good compromise if you don’t want to go interchangeable compact lens camera, but you also don’t want to lug around your DSLR. Also, the Sony NEX-VG900 Full-Frame Camcorder and the Canon EOS C500 have arrived in stock. [more]

Fstoppers Reviews the Custom SLR C-Loop and Glide Strap

When I test products, I like to have a plan. I put together what I think the product should handle and then carefully execute and document the situation. It’s the easiest and best way for me to give a fair assessment of the gear. A relatively straightforward and planned review was on my schedule for the C-Loop and Glide Strap but instead, I found myself in the midst of a natural disaster and the desire to capture the moment as best I could. This required the cooperation of this camera strap, and inadvertantly, resulted in this review. [more]

Win a Canon 6D or Nikon D600

We’re doing it again! We’re giving away another camera! This time, we’re giving away a Canon 6D or a Nikon D600 (winner’s choice) with our two friends at SLR Lounge and UNDFIND. [more]

On the Ground: The FS Perspective of Hurricane Sandy

I don’t expect many of you have lived through a natural disaster, and that’s a good thing. Up until this point, the worst I had ever experienced was a couple of earthquakes, the most damaging of which occurred when I was a toddler. But these past few days living in the heart of Manhattan (and Jerrit, Noam, and Jon as well, spread out across the city) have been a scary, eye-opening challenge. [more]

FS First Look: Sigma’s Outstanding New Lenses

Last month we reported Sigma’s total revamp of their lens lineup. Their new organization would place lenses in one of three categories: Art, Sports, and Contemporary. Those categories were then immediately filled by three new lenses: The 35mm f/1.4, the 120-300mm f/2.8, and the 17-70mm f/2.8-4.0 macro. The new offerings looked extremely appealing, and this past week we got a hands-on demo with the prototypes. [more]

Assignment Photokina with the Olympus OM-D E-M5

Derrick Story of thedigitalstory.com has been a fan of the Olympus portable cameras for a few years now, and has really taken a liking to the Olympus OM-D E-M5 mirrorless camera. He recently traveled to Cologne, Germany armed with the micro four thirds compact camera, and his story proves that you can get a whole lot of bang for such a small package. [more]

The State of Kodak at PhotoPlus Broke My Heart

There are a few names in this industry that have always meant something. Nikon. Canon. Hasselblad. Fuji. Kodak. The latter has had a rough go of things in the past couple years, culminating in what can essentially be called a final meltdown in early 2012. Chapter Eleven bankruptcy and a rapidly collapsing stock price have left the company a shell of what it was. This week at PhotoPlus, I saw the realization of that at their booth, and it was one of the saddest things I have experienced in recent memory. [more]

Blackmagic Cinema: The Camera That Surprised Us All

I can’t have been the only one caught by surprise when I first heard of the Blackmagic Cinema Camera earlier this year. Let’s be honest: to those of us in this field, there are only a handful of companies from whom we expect to see new cameras. Sure, once in a while we get a newcomer to the field, but they rarely capture our attention for long. Fact is, they just can’t hold up in a market saturated with top quality equipment. We as consumers only have so much money to spend. Blackmagic Design turned that stigma on its head. [more]

Fstoppers Review of the Canon 24-70mm F/2.8 L II

Reviewing this lens has not been a simple task. As is the case with, say, a new Apple product, many can argue that the original 24-70mm f/2.8 L lens is so good that any improvement would or should simply be a minor enhancement or fix. A new version should just address what little quibbles we all have had over the past several years. Little things. And with little changes should come minor price adjustments, if at all. This did not happen with the Canon 24-70 f/2.8 L II, and thus I am hit with the daunting task of wrangling in this new piece of hardware. [more]

Google’s Photo Tour of Their Sprawling Data Centers

Google is hosting a website that covers “where the internet lives,” showing really beautiful images of the data center and folks that make the world’s most popular search engine tick. It’s a gorgeous site that looks very Windows 8-ish, and the pictures do a fantastic job of capturing the people and places that make your life as easy as you have become accustomed. [more]

Fstoppers Hits 100,000 Facebook Fans

Yeah, I know. None of us really love Facebook anymore, but it can’t be denied that it is still a great tool to communicate to a vast community of people. For us, that means staying in contact with the people that make us who we are. Fstoppers has never been about us, but about the creative community that is constantly growing. Today we hit a big landmark: 100,000 fans. Thank you everyone, and now we humbly ask you to tell us what we can do to keep getting better. [more]

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