Weetabix Food Company recently produced a new commercial to advertise their Weetabix Chocolate Spoonsize Cereal. The young hiphop dancer in the video is talented, Arizona Snow, and the Teddy Bears – well, they’re actually giant life-size costumes. Weetabix brought in professional hiphop dancers to dance inside of the costumes in front of a green screen. The concept behind the commercial is the cereal sparks kids imaginations. Regardless, it’s pretty awesome to watch this little girl tear it up. Click the full post to see the behind the scenes footage.
This awesome installation made by James Theophane uses 50 programmed mobile phones, each with their assigned tone. So how’d they get all those phones to play the right tune at the right time? The program on the phone consisted of two parts: one registering with a web service – logging the fact that it was still alive and its current IP address, and two a User Datagram Protocol listener – listening for commands from the controller over the network. The controller was written to read the midi file of the Carol and send the individual notes to individual phones at the right time. Click the full post to see how they synced the phones to play Carol of the Bells.
Who needs a clunky camera these days when you’ve got a 12 megapixel camera in your pocket. Shot using a Nokia N8, the guys over at Aardman (producers of Wallace & Gromit) broke the world record when they produced this short animation. The final video is only 1 minute and 31 seconds but it took them 5 days on the beach to shoot all the images. I think it goes without saying that the amount of time and effort it takes to produce a video like this is tremendous. Click the full post to see the final video.
Ok, maybe this didn’t happen in real life but this is how editorial Photographer Tyler Shields recreated the image taken of the Occupy U.C Davis protesters. His photo project, titled “Occupied,” features two models in their skivvies, giving a bunch of police officers a mouth full of pepper spray. What do you think? Is this a good interpretation of what’s going on or is the fact that he used two hot blondes to get his message across clouding your judgement? Click the full post to see the rest of the photographs from his latest project.
I’ve always been a huge fan of Annie Leibovitz’s work. I hear she’s one of the hardest photographers to work for – as it probably should be. She can make even Lady Gaga, Queen of Eccentric, look elegant for Vanity Fair’s January 2012 issue. While this video doesn’t explain much about her lighting technique or how she achieved each photograph, watching Annie behind the scenes is always a treat. Most of her lighting situations in this video are very simple using only a Photek Umbrella and a diffusion cloth attached to it. [more]
Hey guys, my name is Lauren and I’m the newest addition to the Fstoppers team. Having lived in Charleston for a while, I have many friends who are huge surfers. This campaign video is super creative and it has really sparked my imagination. Even if you’re not the least bit interested in surfing, the use of these portable neon lights can be used for all sorts of photo projects. This glow-in-the-dark surf session was part of the cider company Strongbow’s “Welcome to Summer” campaign. Click the full post to watch a second video explaining how they used Electroluminescent wire (EL Wire) to light up their suits and boards. Maybe this will spark some imagination for those of you who still need to create a video for our Behind the Scenes Contest.