Matt Kennedy

Staff Writer

What To Do When Your Memory Cards Fail

Most of us have run into a situation where we find ourselves scrambling to recover files from a flash memory card, or a hard drive. I’ve found myself running into this issue a few times in my career, and it’s something that comes when you least expect it, and always when you’re in a rush! When you are in that predicament, relax and get Data Rescue to help you out, but don’t shoot over those files!


Do What You Do Best – Outsource The Rest!

Sometimes the one thing holding us back from bigger and better things is actually ourselves. Yes you CAN do everything, but SHOULD you? Many successful photographers have found ways that they can specialize their jobs within their own businesses so that they can do what they love and do best, and outsource the rest. [more]

A Good Night’s Sleep With Sleep Cycle App

Sleep Cycle is an amazing app that helps you to get the best out of your morning by waking you up at the right time during your sleep cycle. Using a standard alarm clock is like a lottery every morning, if it wakes you up in a light sleep you win, if it wakes you up in a deep sleep you, and everyone around you, lose! [more]

What You Need To Know About Facebook Advertising

There are more than a few ways to go about advertising on Facebook, and with Facebook’s increased attention to paid advertising you need to know what you’re spending your money on. Here are the 3 best ways to advertise on Facebook that you want to make sure you’re doing.


The Top 5 Reasons Your Brides Are On Facebook And Why You Should Care

Location, Location, Location. We’ve heard that for years, but if you’re in the right place with the wrong message and the wrong means, then you’re doing more damage than good for your business. Wedding Photographers know that our target demographic is on facebook, so let me show you why they are and how you can use this to your advantage.


How To Get The Facebook Review Tab And More

*** UPDATE – Facebook has just removed the reviews tab as of November 5th *** You may have seen the reviews tab that Facebook recently came out with for business pages. Some people got it automatically, and others have spent hours trying to figure out how to get it on their pages. If you want to get the reviews tab on your business page, look no further.


Enhance Interaction On Your Facebook Pages With Replies

This may not come as a surprise to you, but the more you interact with your fans, the more they will interact with you! Using the replies feature in Facebook pages allows you to easily comment back and forth with your fans and encourage loyal readership, but first you need to turn the option on!


Can Future Clients Find You On Facebook?

When you’re looking for a familiar brand, it’s amazing how quickly your eye can spot it! Even though there may be dozens of other things to catch your eye, you are drawn to the distinctive colors and look of the brand you’re looking for. Is your brand easily recognizable?

One of our favorite places to grab food on the go is Subway. [more]

Easy Off-Camera Flash For Wedding Photographers

With so many options out there for off-camera flash gear, how do you know which is best for you? More importantly, how do you learn how to use it in a real life situation? Maybe my techniques and approach are just what you’ve been waiting for!

Do you remember the last time you were shooting at a less than ideal time of day, or maybe a less than ideal location for light? Think back to it. What did you do? [more]

Facebook’s New Insights Finally Help You Get More Interaction

Facebook’s insights for business pages is not a new thing, but they’ve redone it and now it’s better than ever! It can actually teach you how to engage your specific audience better.  On October 8th, it will be released for everyone, but for now you can check out my results from two tests I recently ran on my page.


Sparkler Photos That Brides Will Love

It’s a growing trend in wedding photography these days to do photos with sparklers, and yes, you can blame Pinterest. Whether it’s sparkler exits, or long exposure sparkler photos, your brides will expect you to know how to do these and will very likely ask you to do them on the spot! With this system, you’ll be able to nail them every time! [more]

A Simple Facebook Workflow That Can Gain You More Likes Quickly

You may have heard the term “Hot Thread” by now, and with regard to Facebook, this is the best way to get more interaction and reach for your posts. This system engages your viewers and their friends so you can use Facebook’s algorithms to your advantage.


Photographer’s Camera Gear Stolen At Wedding: What Can We Learn?

Martin Gregorian from Butterfly Photography was shooting a wedding ceremony in an outdoor park in Vancouver B.C. last weekend and became the victim of an increasingly common crime. His camera bag was stolen by a thief posing as a tourist right in the middle of the ceremony! Now, don’t just brush this off as something that could never happen to you; let’s learn something from this so we don’t find ourselves scrambling during a wedding as well. [more]

Music Series – Part 2: When Artistic Talent Meets Technical Skill

What makes music and photography both so exciting to me is that they have such a beautiful mix of artistic talent and technical skill. Some would say that you can be “born with talent” and that you can “learn a skill”. I agree with both of these thoughts, and I think the great thing is that they can both be honed and mastered as well. [more]

Series: What Wedding Photographers Can Learn From The Music Industry

If there’s one thing we know about Robin Thicke, it’s that he recently put out a VERY controversial music video, and he’s taking over the radio waves with this sexy song! To many people he’s an overnight success, but he’s been in the business for over 13 years! How can you become an “overnight success” like him?


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