Red Bull no doubt has some of the best sports video work I’ve ever seen. In their latest sports commercial, the energy drink company takes to the skies as they film 2x Women’s Motocross Association Champion Ashley Fiolek. Ashley, who has been deaf since birth, has been making a lot of noise on the women’s circuit, and she has become an inspiration to fans of the sport world wide. The video features some interesting camera angles with much of the footage coming from cable suspended camera. Everything was filmed in 3D to give the POV shots a bit of kick as Ashley soars through the air. Check out the behind the scenes video below and then click on the full post to watch the final commercial.
Now this is clever. Victorinox makes a few fragrances and wanted to create an interactive video that shows just how fresh their perfume makes you feel. So they sent a crew up to Cauma Lake in Flims/Laax, Switzerland to film a 360 degree video UNDERWATER! To capture 360 video footage they used the new Yellowbird camera which works a lot like the Google streetview car. After watching the behind the scenes video, click the full post to see the final interactive campaign and you yourself can smell like a clean lake from Switzerland.
Jaren Wilkey is the manager of Brigham Young University’s photography department (perhaps he helped on this shoot?). His Behind The Scenes Contest submission idea was to create a photoshoot that played off a news story there at the university. Jaren and his students set out to produce an editorial type image featuring computer hackers. These hackers weren’t the malicious type you typically think of but rather the winners of a large computer science hacking competition. Check out what Jaren and his students came up with and they even used the Eye-fi to ipad tethering tip we exposed here. Congrats guys and good luck with the contest!
I just realized that our Fstoppers Twitter account has tons of unread direct messages (we prefer you email us). One of them was from Douglas Sonders who had a crazy experience with one of the original Ghostbusters Ecto 1 Cadillacs. These caddies have so many lights on them that I can’t make any sense of what is going on but it looks pretty cool. Douglas does a good job explaining how he plans on using a few long exposure shots to burn in the ambient light while using spot grids to pop in just the right amount of flash for specific areas of the photo. Does anyone know if the Roscoe Fog Machine in this video is made by the same company that makes Roscoe Speedlight Gels? Either way, nice touch on bringing the smoke machine to the shoot. Check out more details about this shoot over at Douglas Sonders’s Blog.
There are just less than 7 weeks left to submit your behind the scenes contest video. Submissions are starting to come in and it’s amazing what our readers are doing through their photography. As the video submissions come in we are going to feature the standouts here on the front of Fstoppers. In Zach Hetrick‘s behind the scenes video, he shows how he created commercial sports portraits of The Hoosiers’s track and field team. Zach takes some time at the beginning to talk a bit about the lighting setup he used and shows how you can give your group shots a punch with some nice light thanks to a few Alien Bee monoblocks. Leave your comments below if you have any questions about this shoot or simply want to give some friendly support to Zach. You can check out all the entries on the BTS Contest Forum Thread, and remember to get your submissions in early so we can share your work on the front of the site.
Some of my favorite behind the scenes videos we’ve featured on Fstoppers are of Matthew Jordan Smith. He speaks well and always articulates his lighting and setups in a way that both amateurs and pros can understand. In this video Matthew talks about exposing for a high key background, metering your subject’s face for dramatic studio light, and balancing ambient backlight with a studio keylight. I’ll be honest and say that I’ve never used a Sekonic Light Meter but I can see how useful they can be for more advanced studio lighting. I think Matthew might be the only professional I know of shooting on a Sony DSLR! I guess it goes to show that your camera brand makes little difference in producing great images. Check out more of Matthew’s tutorials here.
This video has been sent to us so many times over the last 24 hours that I thought we should share it. It was filmed at After Dark Education based in Tucson, AZ and is a pretty funny look at how some videographers and photographers view each other on a wedding day. Just a good fair warning though, if you were offended by Lee’s tongue in cheek take on fanny packs then you might be shocked to find out the situation is worse than you previous thought I guess we can all pick on the Star Wars fanatics instead this time!
It seems every week someone is producing a piece of art that pushes the limits of both technology and also creativity. One trend has been to create commercials and videos completely in camera with minimal post processing. The new music video for Kina Grannis completely blows my mind! Director Greg Jardin worked with Kina to produce a music video that features “jellybean art” in a stop motion sort of way. The video is not only incredibly entertaining but by creating such an interesting video, Kina has found a way to spread her talent to a much larger audience (almost 2 million people at the moment). Even if you may never create something that requires this much work, as a creative professional you should always be thinking of a clever way to share your work to a larger audience. Check out the video below and then click the full post to watch the making of video.
We are heading into the holiday season which usually means manufacturers and retailers are looking to hook up buyers with some pretty sweet deals. Right now through BHvideo.com you can get some great discounts on Sandisk high speed flash memory cards which are great as newer cameras offer more megapixels and greater video capability. Pocket Wizard is also offering a rebate on their flagship Flex and Mini radio triggers. Check out our Nikon Pocket Wizard Flex and Mini Review to see how far the new line of triggers have come over the industry standard Plus IIs. Act fast because these units rarely go on sale and hold their value really well if you ever need to sell them down the road.
Some of our readers might have met up with Monte Isom at last month’s Fstoppers NYC Meetup. His videos have been fan favorites on the site and this week he is sharing another one of his commercial shoots. In this behind the scenes video, Monte shows you how he photographed his latest Molson Export Ale ad campaign featuring hockey players as they slide in towards the camera. As always, Monte has a lot of fun on his shoots and hopefully you can gain some ideas for shoots of your own from this video.
Jay P. Morgan is a commercial photographer based out in Los Angeles. His behind the scenes videos have been a hit with our readers because they always feature some useful lighting or photoshopping technique. In his latest video, Jay shuts down a highway ramp in order to light an 18 wheeler truck against the LA skyline. It’s pretty interesting that an image like this is shot in camera and not completely photoshopped but that’s what makes Jay P. Morgan a hero around the office. If you enjoy this video be sure to check out some of his other videos here.
If you were approached by a big client and asked to only shoot with one light, would you freak out or would you make the most of the situation? In Nike’s latest basketball commercial Basketball Never Stops, they only used one single hard light to tell the story how the game and fans go on even after the court lights turn off. I think videos like this are a great reminder that sometimes less is more. Sometimes a simple setup can still produce dramatic results (even if you have you substitute a helicopter for a lightstand). Check out the video below and click the full post to see a short Behind The Scenes video on the making of this latest Nike Ad.
Joel Grimes is a commercial advertising photographer who is most known for his composite portraits. In his recent interview with [Framed], Joel discusses how he got started with his career, how he uses 16bit HDR images in his workflow, does a full photoshoot, and even shows off his musical talents. The video is long so take your time watching it because he gives a lot of useful tips. I’m trying to persuade Sean Armenta to create an Fstoppers Post Production Tutorial on this type of composite editing so if you have questions leave them in the comments below. [more]
When someone turns us onto a product or service we really enjoy we like to spread the word. Our friends over at Novum Studios just recently launched the new site design for BorrowLenses.com and it looks great. The Novum team was responsible for the site design you see on Fstoppers.com, and since we are not web designers, they have been instrumental in helping us turn our ideas into working realities. I can’t really say enough about Case Sandberg and his team so if you need any custom wordpress design work check them out. Also check out Borrow Lenses new site especially if you want to test or rent gear for an upcoming project.
For some people, Halloween can be a stressful time as you panic to come up with that perfect costume that will impress all your friends and help you score big with the opposite sex. Photographer Tyler Card decide to one up everyone by creating his own lifesize working Nikon D3 which can capture all of his trick or treating fun. Check out the demo below and then head to the full post to see how Tyler made it in his BTS video.