We’ve been kicking a lot of “behind the business” videos lately so I hope you don’t mind another one. Kareem Black is a celebrity and commercial photographer based out of New York City. His work is constantly featured in GQ and Vibe magazines as well as marketing campaigns for Verizon and Burger King. Being a photographer in the largest city in America, Kareem realized he always has to do something different to capture people’s attention and ultimately get them to view his work. Simply handing people business cards and putting up ads on a bulletin board isn’t going to cut it in a market full of ‘marketers’. Instead you need to make people proactive in finding you by sparking their interests in your brand and the work you do. Here are a few ideas that should spark some abstract thinking of your own. Feel free to share interesting ideas you have used for your own business in the comments below.
We have featured many of Mark Wallace’s excellent tutorials with Adorama TV, and it is apparent from the comments that everyone appreciates his simple and thorough explanations. Recently Mark released a full length DVD that covers a wide range of topics for all levels of photographers. There must be over 15 different lighting setups, and he covers everything from portraits, headshots, fashion, and glamour to camera gear, light modifiers, and the properties of light.
We always feature quality videos for free on Fstoppers, but we also realize a lot of work can go into these extensive DVD tutorials. If you’ve enjoyed the tutorials Mark has given for free, take some time to check out his Studio Lighting Essentials DVD. If you prefer a more hands on approach, Mark has several Studio Lighting 101 classes which we hope to check out ourselves next time we are in Phoenix, AZ.
Apple has been hard at work completely redesigning their flagship video editing software Final Cut Pro X which is set to ship in June 2011. At the recent Nab 2011 keynote in Las Vegas, FCP architect Peter Steinauer unveiled some of the new features as well as previewed the new user interface in a working version of the software. As a Premiere CS5 user, I have to admit I’m a little envious of some of these new features found in the competitor’s software. Check the highlights in the video below, and click on the full post for the complete keynote presentation from Vegas. You are going to want to become familiar with this software if you are looking to start editing behind the scenes videos or promotional videos for your business.
A few months ago we featured a popular video called Wisdom shot by Andrew Zuckerman. If you have not been exposed to Andrew’s work, he is known for shooting all sorts of subjects against a white background. In his latest project Music, Andrew sets out to capture the essence of a variety of musicians as he asks them questions about their craft. Most of the lighting in these portraits is pretty straight up and clean but what makes this collection so interesting is Zuckerman’s idea of striping alway all the auxiliary settings and environments usually associated with rockstars and popular figures. His portraits allow you to see his subjects raw and unedited. These series definitely have me thinking of pushing my own photography and creating larger scale projects like Music and Wisdom.
This video has been hitting the blogs recently, but I didn’t really watch it until it wound up in our inbox a half a dozen times. I guess I should say that this is probably the absolute textbook way to clean a lens but does anyone actually own all these rocket blowers, cleaning brushes, and cleaning supplies? I guess since I’ve never scratched a lens, I’ve always found one of these to be acceptable. Instead of using compressed air, I’ve always just used my mouth…am I a really bad person?
I was a little on the fence whether this video was good enough for the front page of Fstoppers or not. Although there is no technical information in this video, I think the final photos by Thomas Vassort are outstanding and should inspire us all to raise the bar on our commercial style shoots. I really love the aviation vibe Daniel Hechter went with on their Spring 2011 clothing campaign. It appears most if not all of these images were shot using natural light along with hot lights or HMIs which is probably a lighting style few of us have used. It also appears these were all shot on a regular old Canon DSLR (somewhat rare for campaigns like this). Check out the final photos in the full post.
I know many photographers ask themselves, “How can I use my artistic talent to give back to my community in some profound way?” Bringing awareness to a great social or ethical cause can be difficult when our culture is so bombarded with crazy images everyday. Photographer Chris Jordan, author of In Katrina’s Wake, recently discovered baby albatross birds who were dying in a very unusual way. Birds inhabiting Midway Island in the middle of the Pacific Ocean have been found dead in huge numbers. The cause of death appears to be from parent birds mistakenly eating plastic garbage found floating in the ocean and washing up on shore. These images are quite gruesome, and it is almost hard to believe they are real. Through this Midway Project, Chris hopes to bring awareness to the ecological problems not often seen at these remote locations. Head over to the Midway Journey’s website for more videos about this cause as well as more photography.
Have you ever had a client dismiss a project after you have already put in hours of work? What are you supposed to do when a client brings in a second professional to also work on your project? What can you do if a client says your work isn’t really what they were looking for after you have already delivered the final project?
Mike Monteiro is the design director at Mule Design Studio. During a seminar at CreativeMornings, Mike gave a really insightful and thorough speech about how a creative professional can protect his work and payment in the event that something goes wrong with the client or job. This video is long but it should at least make you aware of issues you might face on your journey to becoming a professional photographer. At the most this video will make you reconsider your contracts (if you even have them) and put the proper legal checkpoints in place to prevent problems down the road. If you’ve had a bad experience that a solid contract would have solved, let us know in the comments.
Yuri Arcurs is probably the most successful stock photographer on the planet. The last time we featured him on Fstoppers he was explaining a lot of his lighting setups for great stock images as well as how to get great reactions out of your models so the images sell. Now he has a new ridiculously expensive studio filled to the top with profoto gear, and he is giving us a first person tour of the place. I can’t imagine how anyone could need this amount of gear but at the rate he turns images out it is all probably well justified. Does anyone know how to use the lowering metal mount he has for his lights? It seems like making adjustments would be difficult when they are suspended that high above you.
Recently over at the forum, a conversation came up about shooting nudes and glamour style images. One of our readers recommended a short documentary on famous fashion photographer Helmut Newton. We’ve all seen Helmut’s images but if you were like me you might not have known the man behind the images. This 5 part documentary, filmed by June Netwon, shows Helmut working through his shoots with such famous models as Cindy Crawford and Claudia Schiffer as well as the legendary Luciano Pavarotti. It always amazes me how images I would consider ‘snapshots’ can become iconic images in the fashion world. Fashion photography today often involves studio lighting and extensive photoshop, but as this documentary shows, Helmut was able to cut through the heart of his subjects with nothing more than a film camera often times in auto exposure. Check out more about Helmut over at the Helmut bookstore.
Speedhunters.com is an online blog dedicated to the international auto and racing community. They have have a pretty amazing staff of photographers over there. After watching this behind the scenes video they have me wanting to out to the speedway. I love Jonathan’s quote, “You can be artistic as a photographer, but…all that is, is really just trying to take a different shot which is risky because it can go all wrong.” I know we have all felt that way before yet we keep trying to push the envelope. Check out more work by Jonathan Moore, Linhberge, and Mike Garrett, and head over the SpeedHunters if you enjoy auto photography; Linhberge’s stuff is sick!
After our half disastrous sailing trip in the Charleston Harbor today, it’s only fitting to feature this really inspirational video on sailboat photography. Tim Wallace is an amazing auto and commercial photographer but today he is taking his Hasselblad out on the water. Shooting large boats like this with just natural light is always a challenge but Tim makes it look like a walk in the park. Equipped with helicopters, chase boats, models, and expensive cameras most people probably can’t afford, Tim creates some spectacular images in Project Genevieve. I love this shoot because it’s both commercial and editorial in nature and features spectacular shots of the sailboat as well as some lifestyle images with models that aren’t hard on the eyes. Be sure to check out Tim’s full portfolio especially if you like automotive photography.
If you have ever wanted to frustrate yourself as a photographer, try shooting food and actually make it look appetizing. Edward Gowans, a photographer based out of Portland Oregon, has made a living shooting food for almost 20 years. Edward learned there was a big market in the northwest looking for stylized culinary images. Using the lighting knowledge he gained from shooting fashion models, Edward began creating stylized culinary images for his clients. As you can see in this video, some of his setups are pretty extensive and sometimes take full days to design. With food, the light often needs to be scrimmed, flagged, and reflected perfectly to showcase both the textures and colors of a well plated dish. Check out more of Ed’s work in his portfolio here.
Kate and Nate over at the Beepshow make all kinds of interesting timelapse projects. I first heard about their videos the other day when I came across this timelapse featured on Gizmodo. Using just a Canon 5D and a 16mm-35mm lens (and well an iphone too), they were able to photograph a full 11 hour flight from San Francisco to Paris. Using long exposure images ranging from 2 to 30 seconds long, they captured all sorts of interesting scenes 30,000 feet up including a spectacular view of the Aurora Borealis. Nate really lucked out having Air France and his fellow passengers allow him to film the whole trip without raising too much of a fuss. For more information about how this was created including the original score created on the ipad, head over to the full post here.
One of my favorite bands recently is The Black Keys (ironically, I like most bands with the world Black in them). They have really exploded in popularity with the release of their current album Brothers, and the latest video to come from that album is Howlin’ For You. In a nutshell, this video is ridiculously badass; I’ve never seen a music video completely bury the music under a fake trailer before! The Black Keys are pretty good about making BTSVs, and in this one Chris Marrs Piliero explains the concept behind probably his best video to date. There’s not a lot of technical talk in this clip but the overall concept and great directing make it worth watching. Pick up at least one Black Keys record if you think about it and check out the final music video in the full post.