Batelco Creates One Heck of an Ad

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Batelco Creates One Heck of an Ad

Fstoppers reader Marcin from Poland sent me an email with one of the coolest BTS videos I’ve seen in a while. If you were like me, you might not have heard of Batelco before. Batelco is a major telecommunications company based out of Bahrain. I’ve never seen such an elaborate commercial for a telecommunications commercial before, and with a budget of 1 million dollars and a production time frame of over a year it might be a while until someone outshines this ad. I’ve attached the first trailer here on the front page but be sure to hit the full post for a second trailer and a nice behind the scenes video. If you want even more super in depth BTS footage from this commercial check out the Batelco Facebook Page where they discuss each individual segment in great detail.

Behind the Scenes

Heli Video on the Baltelco shoot in Toronto from Heli Video Productions on Vimeo.

November 14, 2010

Patrick Hall

Commercial

Composite

Post Production

Video

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http://www.flickr.com/photos/nathan_okane/ Nathan O’Kane
When is the release date! I’m so pumped, that looked amazing! Did anyone else notice almost all of the camera’s are 5d2′s? :DD
http://www.rlmorrisweddings.com Lee
It seems crazy to me that they would shoot with 5Ds with a 1 mil budget.
http://www.kevingarrisonphotography.com Kevin Garrison
They also used the RED one ;) And the 5Ds are pretty remarkable for video! That coming from yours truly, a Nikon fanboy.
Peter
the 5d’s make sense for the rc helicopter shots but otherwise why not use the red?
Al
Nice, although the BTS is much more impressive than the actual trailers O.o Anyone knows who makes the remote heli? Provided it’s not custom built, of course..
http://www.flickr.com/photos/jenssage/ Rabe
I feel like I already watched the final ad on vimeo.. :/
http://www.flickr.com/photos/jenssage/ Rabe
http://vimeo.com/16659206 yep, here is the ad
http://www.brodiebutler.com Brodie Butler
that was unreal!
http://helivideo.com Helivideo productions
The entire commercial was shot on 7D’s not the 5. The 7D can accept the PL mount.
The Red was only used for one shot at the skate park/ techno crane. Why not use the Red for the whole thing? Look at the commercial, could it look better? I doubt it.
Thanks for posting!
Eric
PS. I built the helicam.
http://www.robertjewett.com Robert
I Can’t believe they did all of this for $1M. Unbelievable.
http://marcpagani.com Marc Pagani
It’s great to watch and visually compelling but I have no idea what product is being sold here. The ad is for Batelco, but what does Batelco do, or sell? I could google it, obviously, but I thought ads were a means of marketing a product or company. If I don’t know what the company does, why would I make the effort to investigate?
http://www.patrickhallweddings.com Patrick Hall Admin
I looked them up and they are a communications company but I agree, I had no idea what they were promoting. Point to take away: always make sure people know what you are selling
http://beachdigital.blogspot.com georgesocka
I thought that was the Toronto subway. and a 5D woudl work fine for guerilla filming there.
http://beachdigital.blogspot.com georgesocka
Ok so it was NOT a guerilla shoot. Still nice job mixing real toronto and CGI.