[Behind The Scenes] How Chipotle’s Willie Nelson Commercial Stole The Grammys

As a music lover myself, the Grammys is one of the few awards shows I sit down to watch year after year. This something interesting happened I had never seen before; a commercial featuring Willie Nelson singing Coldplay’s The Scientist actually outshined the live performance from Coldplay moments before. Twitter was ablaze with comments about “that cute Chipotle” commercial. The commercial, Back to the Start, didn’t first premiere on the Grammys but it must have been the first time many viewers had seen it. Check out the making of video below and go behind the scenes with the artists who created “a fresher pork”.

Behind The Scenes: The Making Of Chipotle’s Back To The Start Commercial

Final Chipotle commercial Back To The Start with Willie Nelson