Comments on: Behind The Scenes With Lamborghini and Hasselblad (Or: How To Give Your Insurance Agent An Aneurysm)

By: droliff

droliff — Sat, 30 Jun 2012 19:15:00 +0000

Most of the images from this shoot on the photogs website just aren’t good by anyone’s standards, much less ‘stunning’. Perhaps, as someone else mentioned, they were outtakes that the photog wanted to show as personal work. I can’t imagine what the art director’s original vision was for this project.

By: Jockemon

Jockemon — Thu, 07 Jun 2012 15:50:00 +0000

The thing is, a lot of these pics aren’t motion blurred, they are just blurred. I would agree with you if perhaps the car or the background was blurred, but in these both the car AND the background are blurred. Sure, technically it may be motion blur since he is shooting from a moving vehicle, but it just looks like camera shake to me, which in turn makes it look amateurish. But to each his own, of course.

By: Serge Neri

Serge Neri — Thu, 07 Jun 2012 14:47:00 +0000

Judging by his body of work it is clear that skill was not what was lacking. This shoot was highly planned. Not owning a lambo myself, i’m not subscribed to the magazine but i bet it’s aimed at people who already have a lambo. These aren’t ment to be highly polished and commercial images. I think they were going for more “raw, artsy” shots and I think a lot of them are pretty exciting.

By: Ett Venter

Ett Venter — Thu, 07 Jun 2012 10:30:00 +0000

Should HAVE.

By: Matthew Wagg

Matthew Wagg — Thu, 07 Jun 2012 03:00:00 +0000

Seriously? It was all staged to look dangerous and edgy. The angles things were shot at make it look like the helicopter pilot was crazy but its just not the case.
The lamborghini was going really slow in all the ‘action’ shots. All the roads were very carefully prepared beforehand, hence the presence of tractor tyres and heavy equipment tyres on the road. Out of shot will have been safety personnel. The driver will have been an ice racing driver of the highest standard. Most likely the tyres will have had ice spikes in them as well to ensure the proper amount of grip.

Not to put the hard work of the people involved in the shoot down but I have seen much better and more exciting adverts. As for the photographer, well its more about who you know, rather than what you know isn’t it. That website of his is a headache to explore and so slow as well.

His work relies on way too much post processing and fake hdr, it has been said above, there are much better examples of car shots on flickr.

By: harry

harry — Wed, 06 Jun 2012 22:19:00 +0000

Eh, while I suck photography I can afford finer luxuries in life and this ad campaign doesn’t sell me anything other than wanting a snowboard to bomb that road!

By: Carlos Zaya

Carlos Zaya — Wed, 06 Jun 2012 22:02:00 +0000

That is one frikin serious shoot! And the images looks amazing on his site! Although some are mediocre in my opinion.

/ http://www.zayaphotography.com

By: perceptionalreality

perceptionalreality — Wed, 06 Jun 2012 18:18:00 +0000

Seriously, I was really surprised by the final image “quality”. The majority wouldn’t have made it through my first pass through the set in Lightroom.

Obviously I’m typing this while sitting on my couch reading a website, whereas Olaf actually got paid to go do this incredible shoot. Perhaps these are the ones he can use on his website (not selected for the magazine) before the final ones are actually published? I know that sort of restriction is fairly common. But I’m not interested enough in these shots to actually do any of the “legwork” to figure that out.

By: Matei Gheorghiu

Matei Gheorghiu — Wed, 06 Jun 2012 17:55:00 +0000

Rock on! Reminded me of home as well.

By: Mike_Kelley

Mike_Kelley — Wed, 06 Jun 2012 17:34:00 +0000

I think he did something different – and it works to great effect. I wouldn’t call them out of focus, but motion blurred. In my opinion it makes you feel as if you are in the middle of the scene, with snow flying and a helicopter kicking up debris all over the place.

At any rate, I’m sure this was all planned and discussed before hand, like most shoots that have multiple things happening at once for large magazines or companies. I’m sure there’s a good reason for it, as well – if there was a story involving action or a chase sequence, the shots would fit perfectly. Keep in mind that he’s the one shooting this stuff, and probably getting paid quite nicely to do exactly as he’s done, while we’re armchair quarterbacking it on the internet.