[BTS] 6,878 Hours To Make One Awesome 30 Second Ad
There’s something to be said for painstakingly creating an entire scene by hand, out of nothing but paper. The thing you say is WOW! British production company Blink, with direction by Joseph Mann, worked with a team of paper artists to create elements for this Peugeot ad. See below for the ad, followed by the behind the scenes video that shows all the work put into this awesomely crafted commercial.
It looks like they are using a Canon 5D Mark 2 to shoot stills, on some kind of motion controlled rig. The fact that they actually put a small battery into the car to make the lights work is amazing attention to detail. We’ve seen great work from Blink before, as with their music video where they cut everything in half. Personally, I don’t know if I’d have the patience to make each piece by hand. How about you?