Comments on: [BTS Video] Joe McNally’s Epson Photograph Is A Circus In The Air

By: Alex

Alex — Wed, 08 Feb 2012 09:17:00 +0000

and why would anyone hire Joe McNally if budget is limited?

By: Keen Imagery

Keen Imagery — Wed, 30 Nov 2011 03:25:00 +0000

No one wants to comment on the fact that he’s using Profoto gear?

By: Anonymous

Anonymous — Tue, 29 Nov 2011 09:21:00 +0000

Ok lets be real here for a second, Joe McNally is a very seasoned
shooter, he’s not just throwing lights randomly around, and his flash
duration is exactly what he wants it to be. To talk about what is
technically wrong with the shoot wouldn’t do any good because everything
he did was intentional. It all comes down to taste and what this shoot set out to accomplish, which is to show a cool light set up with highly saturated colors in order to sell high end printers to photographers. Which I think he accomplished nicely.

By: Mike Tarsitano

Mike Tarsitano — Tue, 29 Nov 2011 04:07:00 +0000

Not really when the Client is Epson…. and the end photo use is a BTS type photo … so that done in Post would be a fail… IMO

By: Anthony Luke

Anthony Luke — Mon, 28 Nov 2011 16:25:00 +0000

Bad lighting. He just throws a bunch of lights up with no thought to the overall look and feel. No finess at all. There are so many amazing shooters out there. Joe is just a McPhotographer. Check out these shooters:
http://www.markzibert.com/
http://www.nadavkander.com/
or anybody on this list can blow Joe out of the water:
http://www.luerzersarchive.net/ranking-ad-creatives.html

Learn from the best people! not from a web famous photographer who is trying to sell you stuff.

By: Gabriel Bosch

Gabriel Bosch — Mon, 28 Nov 2011 08:16:00 +0000

a lot of heavy and expensive equipment, a big team, a really cool location, cool and interesting models -> bad and boring pictures with ugly light

By: Patrick Hall

Patrick Hall — Mon, 28 Nov 2011 03:40:00 +0000

yeah I’m not sure what I would do. Ideally you would have backlight on the NYC skyline and you could always do it in post if you didn’t have that light on the day of the shoot.

Seeing shots like this remind me how much a graphic designer can really your photos and ad campaign to the next level. I guess in the end though, this ad was meant to sell the printer to photographers of which most of them would find this really impressive and have huge respect for McNally.

By: Fabiano Silva

Fabiano Silva — Sun, 27 Nov 2011 23:44:00 +0000

There is something called budget limitation sometimes…

By: Keith Bradshaw

Keith Bradshaw — Sun, 27 Nov 2011 17:19:00 +0000

I’m more impressed by the jumping and flipping on those crazy stilt shoes.

By: Robert Potter

Robert Potter — Sun, 27 Nov 2011 16:58:00 +0000

For me it just doesn’t feel right when you light up the subjects with a load of powerful flash heads against a flat dull background, it would work better if the jumpers were slightly desaturated but I guess the ad company wouldn’t want that as the client is a printer manufacturer wanting some vivid colors.

In this shot http://fstoppers.com/wp-content/uploads/2011/11/Joe-Mcnally-epson-printer.png the guy on the wall looks overweight due to the curved shadow on his belly caused by one of the rim lights and his posture.