[BTS Video] Nike ‘Be Free’ Photo and Video Shoot
I just came across a couple of behind the scenes videos from Nike’s 2011 ‘Be Free’ campaign. I love the movement and simplicity of color in these images. They were inspired by the idea of being suspended in time, floating in an elevated reality. I’m sure this is what I would instantly feel like if I donned all of this Nike gear. French art photographer Denis Darzacq shot the stills. The mini-film was directed by British photographer/film-maker Barnaby Roper, see the BTS and final version below.