[BTS Video] Victorinox Fragrances’s 360 Degree Underwater Ad Campaign

Now this is clever. Victorinox makes a few fragrances and wanted to create an interactive video that shows just how fresh their perfume makes you feel. So they sent a crew up to Cauma Lake in Flims/Laax, Switzerland to film a 360 degree video UNDERWATER! To capture 360 video footage they used the new Yellowbird camera which works a lot like the Google streetview car. After watching the behind the scenes video below, mouse around the second interactive video to see how you yourself can smell like a clean lake from Switzerland.

Behind The Scenes:

Interactive Video:

Want to see how Victorinox used this video in their advertising? Check out the full ad campaign on the Victorinox Fragrance Page.