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              volvogotland3
              May 5, 2012
              Amy Hobbs

              [BTS + Pics] Volvo’s Photoshoot in Gotland, Sweden: Behind the Scenes

              Here’s a behind the scenes video for Volvo’s upcoming Summer campaign shoot. They traveled to Gotland, Sweden, which appears to be absolutely gorgeous. Don’t be fooled, the guy with the smaller camera is a model, not the photographer. Thanks to a friendly reader, we know that the photographer is Gothenburg-based Marcel Pabst. The video is very well done and the song is quite catchy. Here are the final images from the shoot:

              volvogotland2 [BTS + Pics] Volvos Photoshoot in Gotland, Sweden: Behind the Scenes

              volvogotland3 [BTS + Pics] Volvos Photoshoot in Gotland, Sweden: Behind the Scenes

              volvogotland4 [BTS + Pics] Volvos Photoshoot in Gotland, Sweden: Behind the Scenes

              volvogotland1 [BTS + Pics] Volvos Photoshoot in Gotland, Sweden: Behind the Scenes

              volvogotland5 [BTS + Pics] Volvos Photoshoot in Gotland, Sweden: Behind the Scenes

              volvogotland6 [BTS + Pics] Volvos Photoshoot in Gotland, Sweden: Behind the Scenes

              volvogotland7 [BTS + Pics] Volvos Photoshoot in Gotland, Sweden: Behind the Scenes

              volvogotland8 [BTS + Pics] Volvos Photoshoot in Gotland, Sweden: Behind the Scenes

              volvogotland9 [BTS + Pics] Volvos Photoshoot in Gotland, Sweden: Behind the Scenes

              volvogotland10 [BTS + Pics] Volvos Photoshoot in Gotland, Sweden: Behind the Scenes

              volvogotland11 [BTS + Pics] Volvos Photoshoot in Gotland, Sweden: Behind the Scenes

              volvogotland12 [BTS + Pics] Volvos Photoshoot in Gotland, Sweden: Behind the Scenes

              __

              From Amy Hobbs:

              Thank you so much for reading! You can find me on Facebook or my website. Have a lovely day.

              Automotive
              BTS
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              • http://www.facebook.com/people/Igor-InvisibleSounds-Butckhrikidze/723953185 Igor InvisibleSounds Butckhrik

                nice… maybe someone could identify which lens he used?

              • http://twitter.com/KF_Photographer Karl Filip Karlsson

                Iam from sweden and dont have a clue who this photographer could be!

              • http://twitter.com/nourelrefai Nour El Refai

                Nice Video, the model is not holding a film camera, its the Fuji X100
                I don’t know the photographer but he is really good

              • http://twitter.com/Jensthetraveler Jens Marklund

                Really like the editing of the photos. The video isn’t very informative though, and the first photo looks like an add for the x100

              • dvd llrstn

                This is Gothenburg based commerical photographer Marcel Pabst. I had a class/ lecture with him in his studio in Gothenburg. He is working alot with Volvo and is recognized by the very fine tuned desaturated colours. Visit: http://www.marcelpabst.se/

              • http://www.facebook.com/sukhdeep.pannu Sukhdeep Singh Pannu

                It seems like canon 24-70 2.8 

              • http://www.facebook.com/people/David-Bareš/100000671794605 David Bareš

                Nice shots, but very poor BTS..

              • amyhobbs

                 Thanks!

              • Michael Fergusson

                I’m in Gotland right now doing workshops with Swedish National Heritage, and we drove around the island today taking photos. I can tell you, it really is gorgeous! This is a snap I took last night on my iphone in Visby. 

                https://fbcdn-sphotos-a.akamaihd.net/hphotos-ak-ash3/528808_10100247940936981_81001472_47423607_538109109_n.jpg

              • http://twitter.com/tobiassolem Tobias Solem

                Ungh, what’s with the ugly halos and tone compression?

              • http://www.facebook.com/profile.php?id=847470423 Louis Rafael Rosenthal

                One thing i find time and again – there are more photographers in the world than people.

              • http://www.facebook.com/people/Igor-InvisibleSounds-Butckhrikidze/723953185 Igor InvisibleSounds Butckhrik

                 merci

              • http://twitter.com/IAM_THE_KGB KGB

                Seriously stretching the term “behind the scenes”…..

              • ZackZannini

                for real..

              • http://www.facebook.com/chrisbenny Chris Benny

                 At least its finally a decent automotive photographer though…

              • Luthman Photography

                 He has a beard though, so he’s a legitimate swede :)

              • http://twitter.com/newtripod NewTripod

                I shot this at Gotland. The place is a real beauty.

              • http://twitter.com/meldingsbok Aron Lindegård

                It’s more of a “smiling happy people holding hands” than a “behind the scenes”. But the shots are good…

              • http://www.facebook.se/mingusen Niklas Carlsson

                Marcel is a pretty well known Swedish commercial photographer actually.

              • sp_gm

                Really like the style with the desaturated colors. Would be more interested in the post-process than the people holding hands. But good shots!

              • sp_gm

                Really like the style with the desaturated colors. Would be more interested in the post-process than the people holding hands. But good shots!

              • sp_gm

                Really like the style with the desaturated colors. Would be more interested in the post-process than the people holding hands. But good shots!

              • sp_gm

                Really like the style with the desaturated colors. Would be more interested in the post-process than the people holding hands. But good shots!

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              • Recent Comments
                • CliQQ Photography said Nothing beats the sound of a Hasselblad! Would best describe it as "meaty". »
                • Simon wardenier said Really great shoot, results are how they should be, awesome! »
                • Catty in Lansing said I use both a bracket and neck strap. I never pick up my camera bodies with out the strap on my shoulder, »
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                • Studio M Photography said Should have waited until night to shoot and avoid the nasty skylight reflection in the hood. just sayin' »
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