[BTSV] The Making Of Canon’s 5d Mark III Promo Video, Radball

You may remember Canon’s promo video for the 5d Mark III that I posted a couple of weeks ago, which showcased the, ehem, interesting sport of Radball. Love it or hate it, I think we can at least agree that it was pretty entertaining. Canon recently released a companion to the promo video which goes behind the scenes into the filming of the piece.

While it does seem a little heavy-handed with the marketing lingo and buzzwords, there are some neat little tricks that they used that would definitely be of interest to the videographers out there. It also affords us a nice look into a high-budget promo video for a large company like Canon, and if you aren’t up-to-date on all the features of the 5d Mark III, it’s worth a watch.