I recently came across this video produced by [Framed] Show, and it really made me stop and think about how I run my business...and this is not just for wedding photographers! Sal Cincotta takes a second to put all of the gear, lighting diagrams, inspiration, and BTS videos aside to talk about something that a lot of photographers fail to capitalize on in their own businesses. Treating your clients to "an experience" they will remember and appreciate is probably THE most important thing you can do for your photography business and gaining future clients. Little things like answering your phone and email within 24 hours seems like a no brainer but how many of you take time out to send handwritten thank you notes or personalized gifts as a token of appreciation? The winter season is a great time to revamp how you will engage your clients in the spring and summer so let me ask you this: What are some things you do to improve your relationship with your clients? Leave your thoughts in the comments below and if you have any ideas that aren't wedding based I'm sure everyone would love to hear them.
[Video] Outside The Softbox: Giving Your Photography Clients An Experience