Automotive Editorial Photography will teach you many things. Mostly though, it'll teach you how to make something out of nothing and how to operate quickly and efficiently. I can't tell you how many times I've shown up to shoot a car only to be told it can't be moved from where it sits. It's those situations that will really test your mettle as a photographer and I've actually grown to love those challenges. One challenge from last year that I really enjoyed was a RIDES Magazine cover that would require fitting and lighting 10 cars. Here's how I did it.
Casey Neistat was approached with an unusual proposition from Mercedes Benz. They wanted Casey, a successful Youtube filmmaker to make a car commercial for the new Mercedes Benz CLA, even though Casey has never filmed a car commercial or anything close to resembling one. The following set of the three videos is his rather interesting journey so far. With Casey's charismatic personality it's curious to see how the commercial will turn out. I will update this when the final commercial is released. Enjoy.
I've been working on a personal photo series capturing movie and television cars (real and replica) for about 5 years now under the title "The Unicorn Project". I've posted about this before on Fstoppers (here, here, & here), as you may recall. Most recently, I had an opportunity to photograph a replica A-Team Van and KITT from Knight Rider while I was in Los Angeles. These happen to be two of my favorite television cars of all time. Watch the video and read the full post below to learn how it was done.
My good buddy and fantastic car photographer Richard Thompson (check out his facebook page) shared a unique shoot he just completed recently. He photographed over $20 million in rare exotic cars using the Phase One IQ180 (80 MP medium format monster) in an extremely rare and beautiful location over 3 days. Even better, the shoot benefitted a children's charity. Check out the full post below to see more images & to learn more about how everything came together on this remarkable shoot!
Tom Parker, avid aerial photographer and videographer from Cambridge, UK, decided to try and make his own homemade MōVI rig without losing all his savings in the process. Parker is a Product Design and Manufacturing student at the University of Nottingham, where he got the knowledge on how to design and build the rig for his GoPro camera. The final result works great, and all he had to pay was $200. Not bad if you compare it to the $15,000 it will cost you to get the MōVI. Check out how he did it.
You may recall my previous automotive rig tutorial with the Green Hornet Black Beauty. My buddy, award-winning commercial photographer Nigel Harniman (www.harniman.com), recently put together another great automotive rig tutorial post using his Phase One ALPA and a Ferrari. I think the shot came out awesome and I definitely learned a few things, which you can read about below!
Many people go out every year to set a Guinness World Record, and for those who can succeed comes fame, money and the ultimate bragging rights. Mike Newman should know, he's already set four... but now he wants three more to hold the triple crown for land, water, and air speeds. In this video, photographer Nathan D'Amour heads out to capture Mike's attempt at driving over 200mph unaccompanied in the Noble M600, a British super car. You may be thinking 200mph is far below the current land speed record, and you're right... but this isn't just about driving fast. What makes this feat so impressive is that Mike is completely blind.
As some of you may know by now, I'm a commercial photographer that gets some great opportunities to shoot epic movie and tv cars. Honestly, most of my paid shoots are portrait-related, but I just love all things cars and my clients know that. Last year, I came across a rad company called Flash Rods that makes custom memory storage (hard drives and thumb drives) based from 1:18 scale models and matchbox cars, including movie and tv cars like the Ecto1, Back to The Future Delorean, and A Team Van to deliver my files to clients.
For a couple of years now, I have been shooting a personal series about movie and tv cars, and the people that either own the original vehicles or build replicas for themselves. I call it the Unicorn Project (see more from the series here). Recently, I had the chance to photograph one of the screen-used Black Beauties from the 2011 film, The Green Hornet. I thought this would be a perfect opportunity to try out my new automotive rig from Rig-Pro for the first time to simulate high-speed action shots.
Automotive photography can be an extremely rewarding niche in the photography industry. The fast, shiny, power-inducing machines that rush by in a blur of color can be a thrill to anyone photographer, but it can also be daunting making sure that every detail is just perfect. Automotive photographer John Zhang walks us through the post processing of one of his lates shots of a Lexus LFA.
My buddy Ray Wert from the ad agency Tiny Toy Car knows how I love gadgets, filmmaking, and obviously custom camera trucks capable of racing in the Baja and destroying anything in its path. Last month he got me a sneak peek of this Ford ad (below the break) before it aired and introduced me to the director, Tim Damon, who told me about his incredible custom Ford Raptor that he used to film rally racer Tanner Foust as he thrashed the new Ford Fusion in the hills of California.
Videographer Mario Muth spends a couple hours interviewing Darren Heath regarding his Formula 1 photography. Darren covers a ton of information in this interview from what he looks for in composition, gear, to post production. If you have any desire to get into Motorsports photography or just want to hear an award winning photographer give some advise, you should watch the video. To see more of Darren's unique Formula 1 photos check out the rest of the post.
Car photography can be done in many different ways using different techniques. Some people like shooting it with gelled strobes, some like to lightpaint it or just shoot with available light. There is no one right way to do it. Shooting cars is something most photographers can try: just take your (or your friends) car and start shooting it - but as easy as it is to try - its not easy to produce breathtaking results. Check out this collection of amazing car photos found on Flickr.
Last spring, I met a group of 4 cyclists planning a 35 day epic adventure from coast to coast across the US. Their goal was to cycle over 100 miles a day, resting only one day a week, in order to raise awareness and funds for the poor and needy in Burundi, Africa. I decided it would be awesome to tag along and film their journey.
French photographer Renaud Marion's latest series "Air Drive" is a fun nod to the idea of flying cars with a touch of old school. A retro Jaguar, Cadillac, soft top Mercedes-Benz and even a mid 1970's Camero have been given a futuristic update right out of The Jetsons.
The cars and the photographer's imaginary vision give this series a futuristic vintage look & feel worthy of taking a peek at more of the work. Who wouldn't want to drive any one of these hovering automobiles?