Have you ever been going through the magazine rack of your local book store and just stood staring at the cover of a car magazine? No? Ok, well maybe that's just me. But when I see a photo of a blazingly fast sports car clinging to the corner of a race track it certainly piques my interest. Even if you aren't a "car person" chances are you have at least wondered how these cover shots are made.
Every now and then a unique way of filming the same old car commercial catches my eye. Event Projection uses projection mapping to advertise the S-Max put out by Ford. Although the filming involves a little more than the average studio equipment, the crew is able to incorporate some great action shots without leaving their studio. Check out their behind the scenes above plus the final commercial below.
Here's a behind the scenes video for Volvo's upcoming Summer campaign shoot. They traveled to Gotland, Sweden, which appears to be absolutely gorgeous. Don't be fooled, the guy with the smaller camera is a model, not the photographer. Thanks to a friendly reader, we know that the photographer is Gothenburg-based Marcel Pabst.
Ok, admittedly this video has more to do with the Mercedes than the 5D Mark II but what they have done with the two is far too cool not to show you. Using mats of LEDs and mounting Canon's 5D Mark II on the opposite side, the promoters of Mercedes new F-Cell concept vehicle, were able to render the vehicle virtually invisible. To see the set up and the resulting video jump into the full post.
Fstoppers.com has featured some great behind the scenes videos over the years and showcased amazingly talented professional photographers in our Fstoppers Originals series. Recently Patrick and I were invited to Scottsdale, Arizona to expose the secrets of commercial photographer Blair Bunting. When Blair invited us down to Loft 19 Studios, his idea was to shoot something big, expensive, and one of a kind.