In today’s behind the scenes video commercial photographer Mike Pickles takes us through the process behind his recent work for Reebok via the agency Illume Visuals. Before you press the play button let me say this: To figure out his lighting setup you’re going to need to pay attention and use some imagination because it’s only touched on briefly. However, if you keep reading after the video I’ll help break it down a bit. To get you started here are the time-stamps of the individual sections so you can get to the parts you want to see easier: [more]
Umbrellas have been a staple light modifier for decades. But if you’ve ever wondered why there are so many types, or how the light quality from your strobe is affected by the size, lining, fabric or shape of the umbrella, then this post is for you.
Online storage through “the cloud” is one of the best ways to ensure your files are safe and secure from failure, fire, and theft. “The cloud” has also typically been a super expensive place to store a ton of content until now. I stumbled upon a way to store the bulk of my photos online through a website service called Zenfolio, which you’ve probably heard of. [more]
No matter where you fall in the vast pool of opinions regarding Annie Leibovitz and her skills as a photographer one thing is certain. She and her team consistently produce amazing images. They’ve knocked another one out of the park with the latest in the Dream Portrait series. In this latest image Jennifer Hudson fills the role of Tiana from The Princess and the Frog. [more]
Last week I posted a gorgeous video from Wolfe Air – their promo reel for aviation cinematography, and explained a bit of the process behind it. This week, I’ve found and put together a few videos which detail how they equip their planes and helicopters with some of the most advanced camera technologies available, and it’s pretty mindblowing. In these videos, Wolfe Air loads up a Learjet with [more]
Sean Madden, creative director from the ad agency Brains On Fire, reached out to me earlier this year and asked if given an arsenal of stunt drivers, the newest high performance BMW’s, and a closed race course, could I create a 58 foot long composite print for BMW. My answer? “When can I start?” Watch the video and read the post below to learn how the shoot came together. [more]
One of the reasons I love working for a magazine is that it forces me to be a Jack of all trades. While Automotive Photography and Portraits are my focus, Product Photography, Event Photography, Documentary Photography and any other discipline you can think up will also present itself from time to time and I’ll have to adapt. The image above is the perfect example of the daily challenges I face as the Photo Director of RIDES Magazine, we needed something high speed and I had a day to teach myself how to do it. Here’s how I did it. [more]
A big part of the appeal for composite photography for me has always been one’s ability to imagine a scene, then use different components of the world around them to make it a reality. In this behind the scenes video from Erik Johansson, we’re given a breakdown of one photo from the beginning sketches, to the different components and method, post production, and the final product.
Guest writer, Corey Rich is primarily an outdoor/adventure photographer, but last winter he decided to do something totally different and shoot CrossFit—the masochistic athletic craze sweeping the nation. More than anything, he was keen to experiment with heavy-duty artificial lighting in an indoor environment–not exactly what he’s known for. His goals were simply to elevate his lighting skills, unlock his creativity in different ways, learn some new things, and have fun in the process.
As a fellow commercial photographer I know that clients come to us for consistency and reliability. They hire us because when they are spending the big bucks on advertising campaigns they don’t want to leave things up to chance. It is part of our job to deliver the end product on time and free of flaws, but even a professional at the top of their game still battles with human error. [more]
A few months ago we featured one of commercial photographer Michael Herb’s tutorials on masking and composting. Michael is back with an awesome behind the scenes video of a national ad campaign he shot for Textile Designer Patty Madden. Michael set out to create some creative photos to showcase the unique advertising that hasn’t really been seen before in a nation ad campaign for furniture. [more]
San Francisco based photographer Rob Prideaux makes a living shooting still-life and product photography for clients such as EuroRSCG, 7X7, Google, and Wells Fargo. But what caught my eye was how Rob experiments with “smoke and fire”, attempting to bend it to his will using motion, air and interestingly, stencils. Another
cool… hot… (trying to avoid a pun here) neat thing about the way Rob achieves this is the use of seamless white which allow both the smoke and fire to, so clearly, coexist within the same frame. [more]
In the last few years, video-sharing sites like YouTube have become a marketer’s best friend.
These sites offer the opportunity to disguise advertisements as pure entertainment. As more people recognize the marketing opportunity, getting exposure becomes more difficult. Video producers are constantly scrambling to stay relevant and unique. [more]
I’m sure if you’re reading this you are a Game of Thrones fan just like me! Spin VFX has put together an amazing peek behind the visual wizardry that they do for the HBO series. Sometimes you will see some poor visual effects take you out of the experience, but this video is a study in how to do it right. [more]
A few years ago we featured photographer Kevin Kozicki in a behind the scenes video using pointsettias for a beauty shoot. Kevin is back with an amazing glamor photo and video shoot with filmmaker Christopher Park in a beautiful pool location using the Phase One IQ180 that was featured in Sessions Magazine. We had the opportunity to speak with Kevin and get his insight on the shoot. [more]