Business

Want People to View Your Videos? New Data Confirms the Future is Social

While many of us are dedicated to producing great video content, we often neglect to think about how that content will be consumed by the masses. I spend so much time producing, directing, writing and editing video that by the time it’s done, I neglect to give distribution as much consideration as I should. A recent study performed by Harris Interactive shows, somewhat unsurprisingly, that video is moving away from search and is more tightly tied to social sharing. [more]

3 Minutes Of Setup And 2 Shutter Clicks : The Reality Of Celebrity Portraiture

Recently, I was hired by a corporate client to take the portrait of Rod Stewart here in New York City before a concert. After a day of pre-planning logistics, 4 cancellations/reschedules (same day), and 3 location changes, the shoot finally happened… and it took place in two shutter clicks. Now, this is not a complaint post or to prove what an intense shoot this was. This is merely the stark reality of what it’s like to shoot celebrity portraits. You have to be ready for anything.

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How to Go Pro Without Going Crazy

I’m James Robertson, a new addition to the Fstoppers writer staff and a full time commercial photographer/studio owner for the past year. I’ve joined the team to bring content to the readers who may find themselves either ready to jump into the professional world, or have already and are looking for tips to make life easier. I thought it would be good to start with an article that will give everyone some tips on simplifying the work load that comes with the industry through organization and planning ahead.
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How to Sell Your Food Photography

If you are a professional, or an aspiring professional photographer, you rely on your  photographic work to bring you financial rewards. Self satisfaction alone, won’t pay rent, put gas in your car, or food on the table. If you want to earn money from your pictures, then you will have to find someone to pay you for them. Here are a few strategies that you can implement to start selling your food photography!

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Clever Explanation of How Facebook Shares Your Posts

Just about everyday another person is complaining that Facebook is only sharing their posts with a handful of their fans. They tried links, they tried pictures, videos even just posting text and throw their hands up in the area frustrated by the lack of people seeing their posts. I recently stumbled on this infographic that cleverly explains how Facebook’s newsfeed algorithm is broken down. Great information worth checking out if you plan on trying to use Facebook successfully. [more]

Stop Selling Yourself to Photographers

With social media ever present in our daily lives, it’s easy to turn to photographers across the world for critiques. Photographers everywhere, some much better than you, some much worse, will climb out of the woodwork to tear your work apart, or give it the praise of a lifetime. Because of this, its so easy to get caught up in the thoughts of other working pro’s opinions about what to do next. Stop. [more]

Building Wealth as a Photographer

By far one of the most influential and yet devastating things I ever realized in my career was that Photography alone is not a viable path to become wealthy or even truly financially independent. In fact a few days ago CareerCast.com released a list of 200 jobs, ranked from best to worst, and photographer came in at #172, beaten soundly by garbage collectors. [more]

Fantastic Advice for Beginners in the Creative Industry

Here’s an oldie but goodie about the secret of success in creative work. It was a talk given by Ira Glass which was then turned into an animation by David Shiyang Liu. It’s less than 2-minutes long and has some fantastic advice for creatives. I have witnessed a lot of friends in the industry really struggling with their own work right now and so I thought sharing this would be relevant for all those in the same position. Read after the jump for the entire quote. [more]

Creating A Successful Photography Portfolio

This week PhotoShelter released Creating A Successful Photography Portfolio, a free downloadable PDF filled with information from some of the top marketing consultants and photo editors in the industry.

The guide has great input from Neil Binkley of Wonderful Machine, photography consultant Amanda Sosa Stone, photo editor and marking consultant Jasmine DeFoore, Grover Sanschagrin of PhotoShelter and photo editor Stella Kramer. [more]

Examining Fiscal Year 2012 Sales for Olympus, Sony, Nikon and Canon

There is fierce competition among the top digital imaging companies, fighting for several billion in dollars worldwide. I have examined Olympus and Sony in the past, and this year I wanted to bring in Canon and Nikon to see how their last fiscal year treated them. Though the publicly filed information tends to be pretty vague in specific company categories (instead opting to give general aggregated sales), I was able to get some approximate final sales numbers in digital imaging for these four companies. Let’s answer the big question: who came out on top? [more]

Get More Money From Your Image Library

If you are like me, your image library is full of personal shoots and client images that were never used. Instead of just letting those images collect dust on your hard drives, now these images may have a new home. The people at Image Brief partner with designers and advertisers and pair them with photographers who may just have that perfect image for their campaign. [more]

Wedding Tutorial: How To Photograph Engagement Sessions

If you’ve been hired to photograph a wedding, there’s a very good chance your clients will also want you to take engagement photos. Recently we released our 14 hour long wedding tutorial How to Become a Professional Commercial Wedding Photographer which covers everything about how to start a wedding business. Lee Morris previously released a sample called How To Light Posed Photos In a Church but today I wanted to share a free excerpt on making the most out of your client’s engagement session. [more]

Most Common Wedding Vendor Issue: The Photographer

Couples getting married often purchase wedding insurance to guard against any unexpected accidents or issues involving vendors. A recent report by Travelers insurance found that 58 percent of all vendor issues involved photographers. Vendor-related issues led the survey as the leading cause of wedding-related problems with photographers leading the field by a wide margin. [more]

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