“Do you think we could do these photos that I found on Pinterest?” If you are a wedding photographer, or even a family photographer, it is more than likely you have heard this phrase before. My friends, Troy and Aimee Grover, extremely talented photographers in Southern California, decided to write up a post for future brides that shares the photographer’s perspective on Pinterest, along with tips for brides. It’s a fantastic read. With their permission I wanted to share some of the key ideas with our readers here. [more]
Over the last couple years, more and more photographers are turning towards a new business model of sharing the digital files with their clients rather than requiring them to place print orders to generate revenue. The traditional business model photographers who rely on sales of prints to make money are furious with the growing popularity of “shoot and share photographers” even going as far as “declaring war” against it. Here’s what photographers need to know. [more]
There are many factors to success in the creative industry. Of course a big chunk of it has to do with the quality of the work, but we know quality isn’t the only factor to being successful as a photographer, otherwise, there would be a lot more of us. Yet most photographers put all their efforts into developing their technical or artistic abilities and leave the entire business chunk untouched. [more]
It’s been about two years since Facebook introduced their timelines, and a short while after that, pages were forced to conform. To this day, people still mention that they wish they had their old Facebook page back. Here are a few different tips on how to get the most out of the Facebook Timeline system for business pages. [more]
Being a professional photographer isn’t just about the thrill of shooting photographs or the endless hours of work editing them behind a computer screen. A photographer worth their salt knows that the business aspect of marketing is just as important. Jolie O’Dell’s new book, Blogging For Photographers, explains how a blog can help expand your business. [more]
We can often get swept up in the world of digital video. Topics like ‘What it will mean for the future of photography when we can pull stills from video?’ occupy a lot of time and thinking.
Discussion like this is relevant but I sometimes think we miss the most important element of all. The single biggest contributor towards great video is actually making sure we understand what it is that makes a great still image in the first place. To go faster, we should actually slow down. Maybe even stop.
If there’s one thing we know about Robin Thicke, it’s that he recently put out a VERY controversial music video, and he’s taking over the radio waves with this sexy song! To many people he’s an overnight success, but he’s been in the business for over 13 years! How can you become an “overnight success” like him?
Facebook changed up their News Feed algorithm again in an effort to constantly improve our experience on the site. Their goal is for us to spend as much time as possible on Facebook and in an effort to keep us there they will now be featuring the most highly ranked posts first in our news feed followed by those with less engagement. What does that mean to all of us? In short, it means if you post something boring it now has even less of a chance of being seen. Let me explain. [more]
We live in a digital age where we can showcase our work to possible clients all around the world, but what’s the point if we cannot shoot for clients outside of our home market once in awhile? Following Andrew Link’s post on creating a perfect travel light kit, here’s an article with tips on how to travel as a professional photographer effectively. As a commercial photographer and filmmaker, I travel over 100k miles a year on assignment and have learned valuable lessons. I hope this list of tips helps make your shoots which require flying to a location more seamless. [more]
If you’ve used Dropbox, then you’re probably going to love Copy! Ultimately, it’s an almost identical product, but with a few features that will have you ready to switch by half way through this article. I like to think of them as Space, Interface and Sharing, even though Sharing doesn’t rhyme. As far as online storage and backup goes, Copy seems to have raised the bar in many areas, and I’m excited to see where it goes from here.
Yesterday, I showed you the process of pre-producing a successful photoshoot and used a recent session as an example on all the steps it takes to put together a successful session with a large team. Today, I put together a breakdown of the entire production and post production process on creating a successful portrait session and a behind the scenes look into what all goes into it. [more]
“Trevor, I see that a lot of people are visiting my site, but no one is contacting me for business. What can I do better?” I get this question quite a bit either via email or at the workshops I teach and while there is no magic solution that will work for everyone, I’d love to share what has been the biggest game changer for me in my business. [more]
Looking on photography groups and forums, you’ll quickly find a reoccurring problem among photographers. No Call, No Shows. It’s going to happen regardless of your location and the seriousness of the industry, and security deposits sometimes scare clients away all together. So how do you counteract this and ensure that your talent and team are timely, and even show up? [more]
Ami Vitale is an award-winning photojournalist who has traveled across the globe covering assignments for major publications.
Vitale’s bio states that her work has been exhibited around the world in museums and galleries and published in international [more]
What does it mean to have a successful business? What does it mean to have a successful family? What does it mean to have a successful life?
Obviously, there is not one definition for success, although there may be some social norms that we base our definitions on. Maybe it’s making a certain amount of money. Maybe it’s staying married for a certain amount of years. Maybe it has nothing to do with either of those! [more]