This week PhotoShelter released Creating A Successful Photography Portfolio, a free downloadable PDF filled with information from some of the top marketing consultants and photo editors in the industry.
The guide has great input from Neil Binkley of Wonderful Machine, photography consultant Amanda Sosa Stone, photo editor and marking consultant Jasmine DeFoore, Grover Sanschagrin of PhotoShelter and photo editor Stella Kramer. [more]
There is fierce competition among the top digital imaging companies, fighting for several billion in dollars worldwide. I have examined Olympus and Sony in the past, and this year I wanted to bring in Canon and Nikon to see how their last fiscal year treated them. Though the publicly filed information tends to be pretty vague in specific company categories (instead opting to give general aggregated sales), I was able to get some approximate final sales numbers in digital imaging for these four companies. Let’s answer the big question: who came out on top? [more]
If you are like me, your image library is full of personal shoots and client images that were never used. Instead of just letting those images collect dust on your hard drives, now these images may have a new home. The people at Image Brief partner with designers and advertisers and pair them with photographers who may just have that perfect image for their campaign. [more]
If you’ve been hired to photograph a wedding, there’s a very good chance your clients will also want you to take engagement photos. Recently we released our 14 hour long wedding tutorial How to Become a Professional Commercial Wedding Photographer which covers everything about how to start a wedding business. Lee Morris previously released a sample called How To Light Posed Photos In a Church but today I wanted to share a free excerpt on making the most out of your client’s engagement session. [more]
Couples getting married often purchase wedding insurance to guard against any unexpected accidents or issues involving vendors. A recent report by Travelers insurance found that 58 percent of all vendor issues involved photographers. Vendor-related issues led the survey as the leading cause of wedding-related problems with photographers leading the field by a wide margin. [more]
When working with models, you’re often plagued with the idea of trade shoots and working for free. You could blame the hobbyist, the models mentality, or just the nature of that industry. Regardless, it can be discouraging for those who are trying to make a living with photography. Through discouragement, Todd Merrifield has developed a set of forms and diagrams, helping those to determine paid vs free work. [more]
Guest writer, Adrienne Erin is an amateur photographer/designer and freelance writer who does social media marketing and has found that Pinterest is a fantastic social space to market a photo business, given the visual nature of the platform. She has shared 5 simple steps at how to get started on Pinterest.
Pinterest is the most visual of the emerging social media platforms, and this makes it an ideal platform for a photography business looking to reach new clients. If you’re unfamiliar with Pinterest, it serves as a sort of virtual pinboard. [more]
Ryan Moore is a professional retoucher. He recently wrote a list of five tips that can help save your client time and money. Saving time and money doesn’t just benefit the client. It also lays a firm foundation for an ongoing relationship between the photographer and the client.
According to Moore, “there are many contributing factors in a modern day retail campaign, [more]
Representative Betty Nuovo, of the Vermont State House, recently introduced a bill that if passed would “make it illegal to take a photograph of a person without his or her consent, or to modify a photograph of a person without his or her consent, and to distribute it.” This could have some ugly consequences for photographers in Vermont and if it passes there I would not be surprised to see other states try to follow suit. Let’s examine this more… [more]
All day I have been hunkered down in my office chair pounding through emails, album designs, and editing. My camera zipped away in my bag, my equipment strewn across my office floor. While the perception of being a full time photographer is one of double rainbows the reality is there is so much more to what we do. The following infographic should be a required reading for anyone ready to give up their day job to live the “rock style life” of a photographer. [more]
Just a few weeks after Olan Mills threatened to shut their doors, both Sears Portrait Studio, and Walmart brand PictureMe Portrait have announced that they’re closing their doors permanently. Both stating that because of the digital age and smartphone photography, they’re no longer able to maintain profits in the industry.
Photoshelter is hosting a webinar featuring retoucher Kristina Sherk this week, and to advertise the webinar they posted an animated gif showing before and after Sherk got her hands on the image. I was shocked, as Sherk not only easily erased 10 years off the model, but even more amazingly did it without making it look fake. [more]
Internationally acclaimed author Josh Kaufman will be hosting an upcoming creativeLive event dedicated to guiding you through the tenets and teachings found in every MBA program in the country. This 2-day workshop will start tomorrow April 4 at 9AM. [more]
The Photographer’s Guide to Copyright, a robust downloadable PDF packed full of information about copyright issues was released this week from Photoshelter & ASMP. The guide gives a better understanding on how to protect still and motion images and how to safeguard your work from infringement.
In the guide you will find info on how to protect yourself, what defines fair use, registering copyrights and what to do if you have been infringed. This guide also provides in-depth [more]
A couple months ago, Adobe was hit with bad press about their prices of software in Australia being incredibly high. So high in fact, that people had found that it was actually cheaper to fly to the US from Australia to purchase their products. Now, in their latest PR blunder, Adobe’s actually endorsing the idea of flying the United States to purchase their products. [more]