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Properly Taking Advantage of the Psychology of Pricing

We can talk about pricing all day, every day, but when it comes down to it, it’s not just about how much you’re charging but how you’re displaying it. Most of the time we put a lot of thought into how aesthetically appealing our pricing pages look, but how they’re laid out can end up making or breaking an up-sale. [more]

What’s Next for GoPro: What We Might See in a Hero4

From selling belts out his van to inventing one of the most popular cameras of our day – it must be surreal for GoPro founder Nick Woodman to look back at his companies growth. Not only is GoPro the go-to for the filmmaking community, but Woodman has successfully spread into a much wider market. In the same way that the iPhone has spawned an entirely new generation of photographers, GoPro has empowered athletes to become their own camera men. [more]

10 Tips On How To NOT Get Hired Again As A Production Assistant

Everyone has to start somewhere, and for people seeking entry into the world of video production, or even studio photography, doing work as a production assistant is a great way to get your feet wet. I’ve hired lots of assistants, and before that I worked as one myself. I still do for some producers! Here are my tips on what to NOT do if you’d like to keep getting hired and make your way up the chain. [more]

The Adobe CC Photography Bundle is Now Available

Adobe, in addition to announcing Q3 earnings which look to be a little lower than anticipated (but the stock is still doing quite well), also announced the availability of the Photoshop Photography Program that was revealed a couple weeks ago. To remind those of you who missed it, you can get a bundle specific to photographers for $9.99. [more]

When Was the Last Time You Screwed Up a Shoot?

We’re all human and we all screw up. Though, as Photographers,  its not always noticeable to those around us. Of course we still notice, whether at the shoot, or after while we’re reviewing our images. Here I’ve collected a bunch of screw up stories from some friends so that maybe next time you can think of these and not feel so bad. [more]

“Free”lance: How To Work For Free

Over the coming weeks I will be releasing a series of articles that will guide you step by step through the process of pricing your photography for commercial work. I will show you how to structure an invoice as well as go in depth to discuss the different parts of the invoice itself. I will show you how and why you should be using license agreements on all your work. I will even explain how you should calculate your own rates in the commercial marketplace. [more]

Stop Learning About Photography, Just Buy the New iPhone

Did you catch the big news coming out of Apple this week?  I’m not talking about the new phone announcements. I’m talking about Phil Schiller, Senior VP Marketing for Apple claiming that you no longer need to learn about photography to take better pictures, you just have to buy the new iPhone because (apparently) it does it all for us.

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The Wonderful World of Candid Portrait Photography

Because most of us fear rejection to some degree, speaking to a complete stranger and asking them for something, let alone asking if you can photograph them, tends to be pretty challenging. I’ve never been one of those naturally confident people but over time I’ve developed some techniques that have provided me with the confidence to work with strangers, which has brought additional benefit when communicating with paying clients. [more]

10 Cheap Tools Every Filmmaker Needs

When you ask most filmmakers what their next purchase is, you’ll like hear an answer like “A new camera body, some lenses and better audio gear”. It’s always easy (and fun) to lust over new and expensive gear, but often we forget to buy the little things that make our life on set much less stressful. Although these tools are extremely affordable, they will often be the ones that make you a hero on set. Here are some tools that every filmmaker should have in their gear bag:
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Photography VS The Business of Photography

Have you ever seen a photograph taken for a large, expensive advertising campaign and thought: “I could have totally taken that picture.” I see photographers charging unbelievably high prices for mediocre images all the time. It makes me wonder; what is more important, the quality of my photography or the business of selling it? [more]

What Models Look For In A Good Host

Keeping your models and clients happy on set is vital to creating images that evoke the full range of emotion. Part of your job as a photographer is to bring everyone on set to a mind space that is calm and comfortable. Here are a few tips on how you can play the good host. [more]

Sam Hon Makes UFC Fighters Fight Themselves

Sam Hon takes fighting to an entirely new level with his campaign for Optical Panecea. Sam’s creative vision in this campaign was to make each fighter fight themselves while drawing creativity from each fighters raw character to make each image unique. [more]

Six Free Tips to Make Sure Your Relocation Isn’t a Career Ender

In the photography world, social media connects you with a multitude of people and not a month goes by where someone doesn’t mention they’re moving. The first comment they always make is ‘I don’t want to start my business all over again!’ But if you have developed a sturdy business in your current location there is no reason that continuing your business somewhere else shouldn’t be a possibility.

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Let Go Of What’s Comfortable In Order To Become a Better You

Heather Hansen O’Neill, award winning author and speaker, recently gave a very inspiring 15-minute talk at TEDx in NYC. It has nothing to do with photography or videography. Not even related to retouching. It’s not related to our industry at all. But it can’t be more related to the way you think and work as a photographer. [more]

5 Things To Consider Before You Go Full Time

Photography is a dream career for many of us. The reality is, few of us can actually turn that into a full time career. We keep our regular 9-5 jobs to pay the bills and grab the odd photography gig here or there.

Every once in a while though, one of us will slip through the cracks and enjoy some moderate success. So much so, that it begins to interfere with that regular 9-5 job, and a decision must be made to transition from one career to another. Many aspiring photographers jump the gun and attempt to take on a full time career before they are actually ready. When that time comes for you here are 5 things to consider and help make sure it’s the right move for you. [more]

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