Guest Writer, Matt Kennedy is an International Wedding Photographer and has been shooting weddings for 7 years throughout North America, Mexico and Italy. He is well known for his Sparkler Shots and Marketing techniques and is always willing to share and raise the bar for the industry. [more]
How many times have you wondered which model or brand of camera is the best one to fit your needs and budget? Every photographer has had to go through the frustrating process of slogging through reviews and websites trying to get a feel for how they should use their money. Now there’s an incredibly easy website to compare any camera with the click of a button.
Photoshelter released a new guide 11 Secrets to a Great Photo Website, packed with information and tips about creating and updating websites for your photography business.
The free downloadable guide dives into 11 important points you should keep in mind when building your website to attract potential customers, helping spread word-of-mouth referrals and how to grow your businesses through your website. [more]
Okay, I get it. Hundreds of thousands of you are offended by Adobe’s choice to go to the Creative Cloud. I understand, I was leading the forefront with my torch in hand. Renting software sounds like a ludicrous statement, especially when half the software you won’t even use. So why shouldn’t you just pirate it? [more]
The likelihood of this experience ever happening to you is pretty small, however, while you may never make the same mistakes I made, this story is a reflection of the stupid decisions that tend to tag along with us as people. The same warnings and lessons that I’m about to share apply to everyone. [more]
One of my regular followers, Mike Nelson, said that there are plenty of resources on WHERE to buy portfolios, but very little information on HOW to make a photography portfolio. He suggested I do a blog post and share my personal perspectives and advice on the subject. I’ve also included contributions and tips from other photographer friends (such as Luke Copping whose work is featured in the video above) in the industry. Hopefully the following post will teach you everything you need to know.
There is always talk about what apps you need to get in order to take cool photos, but the fact is you already have a camera. Quite honestly there is no camera or editing app that will greatly affect your business in my opinion, and that is what’s truly important. So what apps does it take to really help streamline your business? I’ll tell you what has worked wonders for me, and what I believe will do the same for you. [more]
After much anticipation, Adobe has just announced the latest iteration of their popular editing and workflow program, Lightroom 5. The early adopters to the Creative Cloud services will be happy to see a notification to download waiting for them right now, while the non-Creative Cloud perpetual license version is available for purchase on Adobe’s website now (and everywhere now). While we reserve full judgement on the program until after a thorough review, let’s take a quick look at this final release and see how it handles. [more]
When you decide to get serious and make your photo/video hobby a source of income, one thing that you need to look into is insurance. With the abundance of different plans available it’s easy to become overwhelmed as to what coverage is right for you, but hopefully this guide can make that decision easier. [more]
This year Patrick and I were invited to Gulf Photo Plus in Dubai to film a behind the scenes look of what it’s really like to go to this exotic workshop. The experience itself was one of the highlights of my life but the most memorable moment for me was the few minutes I had with each of the instructors. I decided to interview them about the pitfalls of their careers and what it takes to become successful as a photographer. [more]
On Tuesday June 4th, starting at 4pm ET, Photoshelter and Agency Access are teaming up to bring a behind-the-scenes look at what ad agencies are looking for from photographers. The webinar will feature former art producer and Agency Access creative consultant Kristina Hicks, who will discuss tips for getting noticed, how to craft email promos, details on direct mail pieces and creating leave behinds [more]
The explosion of the app development industry after the colossal growth of smartphone and tablet products in the market started out as a fantastic new tech segment worth watching. It has contributed significantly the rebirth of my beloved Bay Area and Silicon Valley. However, in recent months, this once proud and innovative space has devolved into an overcrowded, hyper competitive and absurdly redundant “look at me” marketplace. This is probably most true for apps based on taking and sharing photos and videos, and I’m getting really sick of it. [more]
This is a topic that many paid video and photo shooters tend to feel very strongly about, and I’ve tried to analyze my experiences for some rational thoughts on the matter. If you want your voice heard, leave your opinion in the comments, but first read about how one particular band actually offered pro and hobby photographers press access to shoot images of their performance. For a fee of $150. [more]
Aaron Nace at PHLEARN teamed up with professional product photographer Rob Grimm to demonstrate how a super high-end watch shoot would be put together. Check out how Grimm takes numerous shots and combines them into one advertising-quality image. [more]
While many of us are dedicated to producing great video content, we often neglect to think about how that content will be consumed by the masses. I spend so much time producing, directing, writing and editing video that by the time it’s done, I neglect to give distribution as much consideration as I should. A recent study performed by Harris Interactive shows, somewhat unsurprisingly, that video is moving away from search and is more tightly tied to social sharing. [more]