As many of you know I am a big fan of social media. Search for me on Google and I hardly show up in the results, you won’t find me at a bridal show, nor in paid ads inside a magazine. Instead all my business comes from word of mouth referrals and exposure via social media. When I heard about Mercedes-Benz launching a new campaign focused around social media, particularly Instagram, I decided to look into it. What I found is a perfect example of how companies can use social media contests to market themselves. [more]
Quite often when Facebook rolls out new changes people start raising their pitchforks and torches. This time however Facebook got it right and I have a feeling it is going to be nothing but high praise. They are rolling out new fan page analytics (insights) that are quite impressive and definitely worth checking out. While many of you might not have received it just yet, I have a sneak peek and I have a feeling you will love what you’ll see. [more]
As most people know, over the last few months and years, a number of laws have been passed that make operating a legitimate drone and aerial photography business a nightmare. Being a huge aviation geek and photographer myself, my jaw about hit the floor when I saw this, and I knew I had to share it with Fstoppers. For those who are serious about aerial photography, this might be a solution that you never thought of. [more]
I have had the privilege of traveling all over the world as a photographer and love shooting photos of locals. They always light up seeing the images of themselves. However, I realized that while they loved seeing the images on the back of my camera, I was missing something important. Many of these people, especially those in third world countries, don’t even have a single printed image of themselves. I found a way to change all that. [more]
Last week we saw a few news worthy announcements from a couple of the larger photography portals. Livebooks went dark from their clients until the announcement was made that they are now under Wedding Wire and PhotoShelter released their new Beam portfolio service. It seemed fitting that a post be put together to compare and contrast a handful of the larger services and find out which are best suited for photographers needs. [more]
Theft is becoming an even larger concern as of late, with videos of lenses being stolen right under the nose of their owners. Certainly, we’ve seen websites before that look to help put an end to camera equipment theft, and while they work from time to time, they still have some major fatal flaws. LensTag looks to put an end to that, with a new concept on how to track your camera equipment. [more]
If you’re like me, and you upgraded your camera body and Lightroom version before updating your RAM and Processor, you’ve probably experienced speed issues with your workflow. Lightroom 5 has come to the rescue with the amazing addition of Smart Previews. This is going to revolutionize your workflow!
Starting today PhotoShelter released their new “Beam” portfolio websites templates on top of the secure cloud storage, e-commerce capabilities, SEO, image delivery and client proofing tools that are available to PhotoShelter’s existing members with Standard and Pro accounts. PhotoShelter’s CEO Andrew Fingerman gave me a quick rundown of the new designs during a walkthrough last week and from everything I saw it looks like it could be great tool for account holders who need a functioning website with minimal set up. [more]
We’re embarking on some frightful times for camera manufactures everywhere. With stats showing that the Apple iPhone being the most popular camera used today, and Canon/Nikon/Sony producing virtually none of the camera phones components, they must come up with new ideas to win back the industry from Apple and Samsung. Nikon is looking to recapture the market, and plans for some exciting news in the future. [more]
Wouldn’t it be nice if you could open your inbox and not have to worry about sorting through all the spam to get to the messages that you actually want to read? About 6 months ago I learned of a tool that has been helping me do just that. The tool allows me to unsubscribe from emails with one click and combine all the other commercial emails (the ones I actually want to read) into one easy to read digest without all the clutter in my inbox. A true game changer for my email. [more]
It seems like every week another story is circulating around the industry about one photographer stealing from another. Often the theft is done to build a portfolio of images they then use to promote themselves with and gain more business. This morning, though, I experienced a first. I learned that another company has stolen a video, put their header logo on it and is sharing this video on their site to promote themselves. Amazingly this was a video we featured here on Fstoppers and even shared how the original creator and owner of the video Simeon Quarrie put the whole thing together. [more]
Guest Writer, Matt Kennedy is an International Wedding Photographer and has been shooting weddings for 7 years throughout North America, Mexico and Italy. He is well known for his Sparkler Shots and Marketing techniques and is always willing to share and raise the bar for the industry. [more]
How many times have you wondered which model or brand of camera is the best one to fit your needs and budget? Every photographer has had to go through the frustrating process of slogging through reviews and websites trying to get a feel for how they should use their money. Now there’s an incredibly easy website to compare any camera with the click of a button.
Photoshelter released a new guide 11 Secrets to a Great Photo Website, packed with information and tips about creating and updating websites for your photography business.
The free downloadable guide dives into 11 important points you should keep in mind when building your website to attract potential customers, helping spread word-of-mouth referrals and how to grow your businesses through your website. [more]
Okay, I get it. Hundreds of thousands of you are offended by Adobe’s choice to go to the Creative Cloud. I understand, I was leading the forefront with my torch in hand. Renting software sounds like a ludicrous statement, especially when half the software you won’t even use. So why shouldn’t you just pirate it? [more]