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Business

Clever Explanation of How Facebook Shares Your Posts

Just about everyday another person is complaining that Facebook is only sharing their posts with a handful of their fans. They tried links, they tried pictures, videos even just posting text and throw their hands up in the area frustrated by the lack of people seeing their posts. I recently stumbled on this infographic that cleverly explains how Facebook’s newsfeed algorithm is broken down. Great information worth checking out if you plan on trying to use Facebook successfully. [more]

Has Canon Admitted The Difference Between The T4i and T5i is Nothing?

Canon fans were left wanting more after the announcement of the Canon Rebel T5i. Fans everywhere made comments on how it wasn’t much of an upgrade from the t4i, and just a money grabbing attempt from Canon. Perhaps Canon has finally admitted that they’re the same camera, as they’re using old T4i ads, for the new T5i. [more]

Stop Selling Yourself to Photographers

With social media ever present in our daily lives, it’s easy to turn to photographers across the world for critiques. Photographers everywhere, some much better than you, some much worse, will climb out of the woodwork to tear your work apart, or give it the praise of a lifetime. Because of this, its so easy to get caught up in the thoughts of other working pro’s opinions about what to do next. Stop. [more]

Building Wealth as a Photographer

By far one of the most influential and yet devastating things I ever realized in my career was that Photography alone is not a viable path to become wealthy or even truly financially independent. In fact a few days ago CareerCast.com released a list of 200 jobs, ranked from best to worst, and photographer came in at #172, beaten soundly by garbage collectors. [more]

Fantastic Advice for Beginners in the Creative Industry

Here’s an oldie but goodie about the secret of success in creative work. It was a talk given by Ira Glass which was then turned into an animation by David Shiyang Liu. It’s less than 2-minutes long and has some fantastic advice for creatives. I have witnessed a lot of friends in the industry really struggling with their own work right now and so I thought sharing this would be relevant for all those in the same position. Read after the jump for the entire quote. [more]

Creating A Successful Photography Portfolio

This week PhotoShelter released Creating A Successful Photography Portfolio, a free downloadable PDF filled with information from some of the top marketing consultants and photo editors in the industry.

The guide has great input from Neil Binkley of Wonderful Machine, photography consultant Amanda Sosa Stone, photo editor and marking consultant Jasmine DeFoore, Grover Sanschagrin of PhotoShelter and photo editor Stella Kramer. [more]

Examining Fiscal Year 2012 Sales for Olympus, Sony, Nikon and Canon

There is fierce competition among the top digital imaging companies, fighting for several billion in dollars worldwide. I have examined Olympus and Sony in the past, and this year I wanted to bring in Canon and Nikon to see how their last fiscal year treated them. Though the publicly filed information tends to be pretty vague in specific company categories (instead opting to give general aggregated sales), I was able to get some approximate final sales numbers in digital imaging for these four companies. Let’s answer the big question: who came out on top? [more]

Get More Money From Your Image Library

If you are like me, your image library is full of personal shoots and client images that were never used. Instead of just letting those images collect dust on your hard drives, now these images may have a new home. The people at Image Brief partner with designers and advertisers and pair them with photographers who may just have that perfect image for their campaign. [more]

Wedding Tutorial: How To Photograph Engagement Sessions

If you’ve been hired to photograph a wedding, there’s a very good chance your clients will also want you to take engagement photos. Recently we released our 14 hour long wedding tutorial How to Become a Professional Commercial Wedding Photographer which covers everything about how to start a wedding business. Lee Morris previously released a sample called How To Light Posed Photos In a Church but today I wanted to share a free excerpt on making the most out of your client’s engagement session. [more]

Most Common Wedding Vendor Issue: The Photographer

Couples getting married often purchase wedding insurance to guard against any unexpected accidents or issues involving vendors. A recent report by Travelers insurance found that 58 percent of all vendor issues involved photographers. Vendor-related issues led the survey as the leading cause of wedding-related problems with photographers leading the field by a wide margin. [more]

Photographer Develops a System for Paid Work in the Modeling World

When working with models, you’re often plagued with the idea of trade shoots and working for free. You could blame the hobbyist, the models mentality, or just the nature of that industry. Regardless, it can be discouraging for those who are trying to make a living with photography. Through discouragement, Todd Merrifield has developed a set of forms and diagrams, helping those to determine paid vs free work. [more]

How To Reach New Clients Through Pinterest

Guest writer, Adrienne Erin is an amateur photographer/designer and freelance writer who does social media marketing and has found that Pinterest is a fantastic social space to market a photo business, given the visual nature of the platform. She has shared 5 simple steps at how to get started on Pinterest.

Pinterest is the most visual of the emerging social media platforms, and this makes it an ideal platform for a photography business looking to reach new clients. If you’re unfamiliar with Pinterest, it serves as a sort of virtual pinboard. [more]

Five Retouching Tips to Save Your Client Time and Money

Ryan Moore is a professional retoucher. He recently wrote a list of five tips that can help save your client time and money. Saving time and money doesn’t just benefit the client. It also lays a firm foundation for an ongoing relationship between the photographer and the client.

According to Moore, “there are many contributing factors in a modern day retail campaign, [more]

Update: Bill Introduced Could Result In Very Bad News For Photographers

Representative Betty Nuovo, of the Vermont State House, recently introduced a bill that if passed would “make it illegal to take a photograph of a person without his or her consent, or to modify a photograph of a person without his or her consent, and to distribute it.” This could have some ugly consequences for photographers in Vermont and if it passes there I would not be surprised to see other states try to follow suit. Let’s examine this more… [more]

Every Photographer Should Read and Study This Infographic

All day I have been hunkered down in my office chair pounding through emails, album designs, and editing. My camera zipped away in my bag, my equipment strewn across my office floor. While the perception of being a full time photographer is one of double rainbows the reality is there is so much more to what we do. The following infographic should be a required reading for anyone ready to give up their day job to live the “rock style life” of a photographer. [more]

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