Facebook changed up their News Feed algorithm again in an effort to constantly improve our experience on the site. Their goal is for us to spend as much time as possible on Facebook and in an effort to keep us there they will now be featuring the most highly ranked posts first in our news feed followed by those with less engagement. What does that mean to all of us? In short, it means if you post something boring it now has even less of a chance of being seen. Let me explain. [more]
We live in a digital age where we can showcase our work to possible clients all around the world, but what’s the point if we cannot shoot for clients outside of our home market once in awhile? Following Andrew Link’s post on creating a perfect travel light kit, here’s an article with tips on how to travel as a professional photographer effectively. As a commercial photographer and filmmaker, I travel over 100k miles a year on assignment and have learned valuable lessons. I hope this list of tips helps make your shoots which require flying to a location more seamless. [more]
If you’ve used Dropbox, then you’re probably going to love Copy! Ultimately, it’s an almost identical product, but with a few features that will have you ready to switch by half way through this article. I like to think of them as Space, Interface and Sharing, even though Sharing doesn’t rhyme. As far as online storage and backup goes, Copy seems to have raised the bar in many areas, and I’m excited to see where it goes from here.
Yesterday, I showed you the process of pre-producing a successful photoshoot and used a recent session as an example on all the steps it takes to put together a successful session with a large team. Today, I put together a breakdown of the entire production and post production process on creating a successful portrait session and a behind the scenes look into what all goes into it. [more]
“Trevor, I see that a lot of people are visiting my site, but no one is contacting me for business. What can I do better?” I get this question quite a bit either via email or at the workshops I teach and while there is no magic solution that will work for everyone, I’d love to share what has been the biggest game changer for me in my business. [more]
Looking on photography groups and forums, you’ll quickly find a reoccurring problem among photographers. No Call, No Shows. It’s going to happen regardless of your location and the seriousness of the industry, and security deposits sometimes scare clients away all together. So how do you counteract this and ensure that your talent and team are timely, and even show up? [more]
Ami Vitale is an award-winning photojournalist who has traveled across the globe covering assignments for major publications.
Vitale’s bio states that her work has been exhibited around the world in museums and galleries and published in international [more]
What does it mean to have a successful business? What does it mean to have a successful family? What does it mean to have a successful life?
Obviously, there is not one definition for success, although there may be some social norms that we base our definitions on. Maybe it’s making a certain amount of money. Maybe it’s staying married for a certain amount of years. Maybe it has nothing to do with either of those! [more]
As a wedding photographer I am always on the hunt for that perfect second shooter. Over the last 4 years I have shot 120+ weddings and worked with over 70 different second shooters. Most of them have been fantastic but I have always thought it would be nice to have a list of second shooter tips I could send them before the wedding day. I’d love to hear what you think of the tips in the comments section below. Let me know what I left out and feel free to share stories (good or bad) about working with second shooters in the past. [more]
Running a photography business is hard work. As many of you know, it’s usually more pencil pushing and email writing than standing behind a camera taking photos. With it being among the art community, it’s incredibly easy to find excuses on why your business isn’t reaching its full potential. But is it your business thats lacking, or your motivation? [more]
As many of you know I am a big fan of social media. Search for me on Google and I hardly show up in the results, you won’t find me at a bridal show, nor in paid ads inside a magazine. Instead all my business comes from word of mouth referrals and exposure via social media. When I heard about Mercedes-Benz launching a new campaign focused around social media, particularly Instagram, I decided to look into it. What I found is a perfect example of how companies can use social media contests to market themselves. [more]
Quite often when Facebook rolls out new changes people start raising their pitchforks and torches. This time however Facebook got it right and I have a feeling it is going to be nothing but high praise. They are rolling out new fan page analytics (insights) that are quite impressive and definitely worth checking out. While many of you might not have received it just yet, I have a sneak peek and I have a feeling you will love what you’ll see. [more]
As most people know, over the last few months and years, a number of laws have been passed that make operating a legitimate drone and aerial photography business a nightmare. Being a huge aviation geek and photographer myself, my jaw about hit the floor when I saw this, and I knew I had to share it with Fstoppers. For those who are serious about aerial photography, this might be a solution that you never thought of. [more]
I have had the privilege of traveling all over the world as a photographer and love shooting photos of locals. They always light up seeing the images of themselves. However, I realized that while they loved seeing the images on the back of my camera, I was missing something important. Many of these people, especially those in third world countries, don’t even have a single printed image of themselves. I found a way to change all that. [more]
Last week we saw a few news worthy announcements from a couple of the larger photography portals. Livebooks went dark from their clients until the announcement was made that they are now under Wedding Wire and PhotoShelter released their new Beam portfolio service. It seemed fitting that a post be put together to compare and contrast a handful of the larger services and find out which are best suited for photographers needs. [more]