In the last segment of our commercial pricing guide we will tackle the least talked about and most misunderstood portion of your invoice; the licensing fees. I will go over what they are, why you should be using them, and my preferred method for calculating them no matter who my client is! [more]
I’m all kinds of excited for Photo Expo this week in New York. One of the biggest things I am looking forward to is Shoot NYC just down the street from the Convention. If you are planning on attending the convention this week, don’t forget to register for the Hasselblad/Broncolor Shoot NYC. It’s packed with free speakers and will be a great chance to get your hands on some of the worlds best gear. Plus it’s totally free.
Often when it comes to professional photography, I get asked one simple question. That question is – How do you get clients to pay? It’s not uncommon to have some troubles jumping from the TF (Trade For) world into the paid world, so I’m here to share with you the tip that every single Fortune 500 company has used to get payment out of clients and build a successful business. [more]
Whether you’re a photographer or you focus on video, this article highlights the high octane visual set piece created by Slaughterhouse Pictures, who successfully combined principles of both stills and motion work to create high impact visual media with zero budget and very limited resources. Read the exclusive FStoppers article and watch the BTS video to get some simple and highly effective little tips that you will be able to apply to all aspects of your own work.
Have you ever been driving around and saw an amazing place that would be perfect for your next shoot? Only to forget all about it later. This evening my friend Jeremy Kester, owner of H.H. Boogie, shared with me an innovative way for photographers to share shoot locations. It’s free, it’s easy and it’s probably already on your phone. [more]
Each week, we ask our writers to answer a question submitted to us in the comments from the previous weeks. These questions can cover anything, and hope to provide some insight on what its like to be a working professional photographer in the industry. Last week, we asked “Ten Headshots for a Corporate Client, What Do You Charge?” and got a lot of feedback, which spawned this weeks question — “What is Your Cancellation Policy?” [more]
The portfolio review is likened to speed dating for good reason — you often have only 20 minutes to make a lasting impression. Whether you are having a one-on-one chat in a prospective client’s office or meeting at a photo festival round robin with several reviewers, here’s some advice for how to succeed… and, hopefully, put yourself in contention for future visual opportunities. As the saying goes, “you never have a second chance to make a first impression.”
A couple weeks ago, fellow Fstoppers writer Peter House wrote an article on focusing your work. I got excited at the possibilities of him giving tough love on the photography community as a whole. This article however, while exceptional, was centered on focusing your business efforts to grow to new clients. I’m here to do it a little different, and going to tell you what you’re doing wrong and why you need to stop. [more]
Photoshelter has some pretty sweet webinars relatively regularly, and this week they’re hosting one on aerial photography: “How Eric Cheng Is Democratizing Aerial Photography.” Eric Cheng spent over 10 years mastering underwater photography before deciding to try his hand at aerial videography. Now he’s already turning the industry on its head with a new innovation that allows photographers to capture above-ground footage without the massive expense of a helicopter. [more]
If you’ve ever wondered how much time a good make up artist can really save you in post on your stills images, you might want to take a look at the absolutely stunning before and after shots in this article. Believe it or not, no Photoshop was used in the making of any of these images, this is all done the old fashioned way – straight out of camera.
Every week, we ask our eclectic group of writers to weigh in on a question that is asked in the comments from our own readers. The questions can be anything relating to photography, and we invite everyone to participate in our segment called “Fstoppers Answers“. This week, we ask “Corporate Headshots for Local Realtor Firm. Ten Clients, One Headshot a Piece. What do you charge and why?” [more]
Before my trip to Russia in August I wrote about what we should keep in mind when choosing our clients. While in Moscow, I photographed my own best clients and I thought it would be very interesting to find out how we, photographers, get chosen too.
Needless to say, there are many factors that influence relationships between creative professionals and those who hire them. But I thought that interviewing my own clients could be a great case study and we all could learn something from their answers. [more]
As many of you know, Fstoppers.com has 2 video products currently for sale; Peter Hurley’s: The Art Behind The Headshot and our wedding tutorial How To Become A Professional Commercial Wedding Photographer. Today we have expanded and created the Fstoppers store that will house some of the best digital photography products on the web. [more]
Welcome back to our series on pricing your commercial photography. A few weeks ago we released Part 1 of the series which explored the benefits and pitfalls of working for free. As we explored the topic it became evident that working for free has its place but in order to create a sustainable and professional industry we must educate our community on the importance of properly pricing their work. Thus in Part 2 we will begin by showing you my personal approach to laying out a commercial invoice and the thought process behind the layout. [more]
It’s been 7 years since Google spent a whopping $1.65 billion on the video sharing website YouTube. Although many questioned the potential of the popular video sharing site, Google’s decision has proven to be a good one. YouTube now hosts an impressive 450,000,000 monthly visitors. To put this into perspective, Vimeo is the 8th biggest video hosting site with just under 17 million unique visitors per month. With companies like YouTube controlling the market, it’s hard to imagine much optimism for a small startup company hoping to compete with these video giants. [more]