Smartphones get a bad rap. They’re ruining the photography business, they’re the downfall of society - you know, that sort of thing. Wedding photographers complain about the glare of screens dotting the aisle like a runway landing strip. Newborn photographers cringe when mom shoots over their shoulder. Clients text you at all hours of the night, not realizing your “work phone” is sitting on your bedside table. But as much as we hate on smartphones, we can’t ignore that they’ve given us the ability to network, communicate, and market in ways that weren’t possible just a few years ago. Here’s how to use your smartphone to build your business more effectively.
AIG's recent move to begin insuring unmanned aerial vehicles (UAVs) marked the beginning of the first large, national insurance company to get ahead of (or catch up with) the "drone movement." Like this season's migration of Canadian geese, everyone seems to be flocking in droves, clearly intent on getting to the online shopping outlets and local electronics stores that sell the latest drones. But few actually know about how to use their newly affordable crafts safely and without risking their entire life's savings. A quick phone call with the Hill & Usher insurance agency led us to a few clues about where to start.
Not so surprisingly faster than the FAA, apparently, AIG sprung into action to allow drone operators and owners to purchase insurance that covers not only their drone and camera equipment, but also a number of other terrible things that can happen while you're piloting a UAV.
Facebook is rolling out a cool new feature that will become a lucrative sales and marketing tool for photographers. Profile videos are here and they can help your photography business stand out, whether you're a travel photographer or a portrait and wedding shooter. Read on to see how it works and how your business can make smart use of these 7-second profile video loops.
Dixie Dixon has been a good friend of Fstoppers over the years, and she even came down to the Bahamas with us for the first Fstoppers Workshop. Lee and I have been preaching since the start of FS that photographers need to film behind the scenes videos their own photoshoots. I was absolutely thrilled to see that Dixie has produced this short video outlining exactly how you should incorporate video into your own business.
The Internet has done a rather annoying job of trivializing the photo selection process. Culling images is a critical process in a photographer’s workflow that the client or model often wants to be a big part of. The majority of photographers I’ve asked address this by dumping all the photos into some sort of web-based proofing site and just send the link off to clients and let them make their choices.
Building a respectable name for yourself as a photographer can oftentimes feel impossible, especially in a market saturated with other photographers. In an industry with so much competition, you need to differentiate yourself and your work from the rest your competitors if you really want to stand apart from everyone else. That sounds extremely overwhelming, but there is a very practical and efficient way to carve out your own niche in this market.
Whether you’re a photographer, filmmaker, video editor, first assistant, or even just starting out as a PA, you’ve got to work to survive. There are many lengths of time where the work might seem to be non-stop; you work so much that when you do have free time, you might not even know what to do with yourself. The winds of fate can change quickly though, and you might find yourself all of sudden not having any new jobs lined up. After doing this dance for over ten years as a video producer and photographer now based out of Lexington, Kentucky, I’ve learned a few things about dealing with the stresses of when business is slow.
When I started out photography professionally, I only wanted to do weddings. It was what I loved (and still love). I thought studio work was so boring. With time, I was convinced to get my own studio and started doing portraits, beauty, products, and other genres. It was great. However, after two years, I am about to terminate my studio lease and will not take a new one. While I love shooting in a studio, I think the cons outweigh the advantages. Perhaps they will not for you. Nonetheless, let me show you what I learned from my two-year experience of having a studio.
A few months ago I wrote a two part article on branding for photographers. In this article I will continue with branding for photographers, and why you should keep your brands separated. The most common thing I see are wedding photographers combining their wedding work with their family, baby, senior, and even commercial work. While I completely understand the tendency to not only simplify your marketing, but also the concept that by showing your multiple talents you will increase your value to clients, combining genre's is one of the biggest things hurting the growth of your business.
The rise of social media over the past few years is undeniable. It’s come to shape our habits and behavioral patterns, as well as redefine social norms. So, it’s inevitable that the creative industry has been influenced too; but in a world where our brand’s worth is often dictated by our follower count, just how important is mastering social media to any creative trying to make it in the industry in 2015?
As some of the world's biggest auction houses gear up to offer photographic pieces this week, statistics show that photographs are consistently lesser valued than their artistic counterparts. Take a look at why photographs have yet to find the same financial footing as other works of art.