Business

It’s that time of year again. A time to look back as we start to look forward.

It's 6 AM, and I find myself gazing through my kitchen window at the dawn breaking over the city, trying to shake off the remnants of sleep. The socialist architecture outside casts a gloomy gray hue.

Since the introduction of AI-generated headshots, many have been lamenting the inevitable end of our industry, forecasting doom and gloom across every online forum almost on a daily basis. But one photographer isn’t afraid, and in fact, he believes that AI technology is actually good for headshot photographers and ultimately will strengthen our industry.

Aspiring photographers often hit a wall when trying to transition from hobbyist to professional work. It's one thing to take nice photos for fun, but landing those first paid gigs requires a strategic approach and understanding of what a client needs, not just what you like to shoot. The fantastic video tutorial boils down a simple yet effective formula any beginner can follow to start photographing local small businesses and getting paid.

In part one, I looked at the preparation up to and including the wedding day itself. But much of the work happens after the event in front of a computer.

As the holiday season approaches, the Better Business Bureau has issued a warning to photographers, revealing that package theft is currently "at an all-time high." This troubling trend is a cause for concern, especially as we anticipate an increase in package deliveries during this busy holiday season.

For some very good reasons, I have decided to stop photographing weddings. There are many lessons I learned from the challenges of weddings that may be useful to all photographers.

Here's the thing, they don't really teach SEO in school, do they? You can read about SEO until you're blue in the face, but the real learning? That happens when you're actually in the trenches, optimizing websites, figuring out what clicks and what flops.

As photographers, we just want to photograph. But if you want to make a living in the world of photography, you need to know how to work the business side of things as well. This often means dealing with clients, understanding marketing concepts, and learning how to create and optimize websites.

As the scope of your projects grow, so will your team, and it’s important to surround yourself with the best possible team to ensure the best possible end product. But how do you go about choosing the right people?

One of the most difficult yet critical questions for aspiring photography pros is: how do you set your prices the right way? While many have methods based on costs, time, or arbitrary tiers, this great video tutorial outlines a market-driven approach rooted in financial sustainability.

Photographers today face a troubling predicament – essential software like Adobe Creative Cloud can only be accessed through expensive subscriptions plans. The era of purchasing permanent software licenses has been replaced by never-ending monthly rental payments. While companies tout this as convenient and necessary, the reality is that recurring subscriptions disproportionately squeeze photographers while padding corporate profits.

Being good with a camera and having creative vision is, of course, crucial to finding professional success, but it is not enough. Knowing how to land and retain high-impact clients is one of the most important skills a professional can have. This great video essay features an experienced photographer discussing how he has landed clients like the New York Times in the course of a storied career.

Being a photographer can be a challenging but rewarding career, but it is not without risks one should be aware of before they choose to enter it. This fantastic video essay features an experienced commercial photographer discussing some important truths about being a professional that every creative should be aware of.

Branding is more than just a logo, it is the vision and delivery of your business, which, in photography, is very important. Whether you are a wedding, newborn, portrait, or product photographer, having the right branding is a key element to getting great clients through the door and optimizing your services. In this video by boudoir photographer Michael Sasser, he takes us through some great tips and tricks.

It’s always a good idea to have the best camera possible to fit your professional needs. But, sometimes, the camera you choose to use just for fun can be equally important.

Making the transition from hobbyist to professional takes a lot more than simply being good with a camera, and it is important to enter it with the right idea of what to prioritize. This great video essay features an experienced commercial photographer discussing some important topic, particularly the balance of technical and creative as a professional, and how to thread the needle to maximize your chances of finding success.

Despite what social media may tell you, there is no such thing as a magic path to success. But what are some concrete steps you can take to reach your goal of becoming a successful artist?

Pricing is something many photographers struggle with. While things like camera settings can be quantified and are, thus, easier to learn in a way, pricing can be a nebulous and tricky thing to nail down. So, when it comes to selling prints, how do you set your prices? This helpful video tutorial features an experienced photographer sharing some useful advice sure to put you on the right track.

The finish of a float frame cannot be compared to cheap frames and is considered an elevated product. If you print images for clients, you need these.

In my nine years as a wedding photographer, it was commonplace for other wedding vendors to request access to the entire wedding gallery. They often wanted to use my photos to showcase their work at the wedding. This practice has left me with mixed feelings, and I'm eager to hear your opinions.

Pricing is one of the trickiest aspects of being a professional photographer, and there are no hard and fast rules on how to go about setting yours to ensure you bring in the most income from your work. Nonetheless, there are some important principles every photographer should understand. This helpful video tutorial features an experienced pro discusses two common pricing mistakes photographers make and how to fix them.

Whether you are a professional or a hobbyist, going through a period where you are not feeling creatively inspired can be incredibly frustrating. So, what can you do to break out of that and get back to making photos that make you and your clients happy? Sometimes, the best solution is to become your own customer.

As a commercial artist, your portfolio is your introduction to the world. So what is the best approach to making sure that you are always putting your best foot forward?

Photographers generally like to focus on objective things: camera settings, lighting ratios, finances, etc. It is only natural to want to put your attention toward easily quantifiable things. However, that is not all it takes to find success as a professional. This fantastic video essay features an experienced pro discussing a subtler but crucially important skill all aspiring professionals need to develop.

For many photographers, the pursuit of passion is often overshadowed by the looming fear of financial instability. Visions of artistic fulfillment are frequently interrupted by sleepless nights, wondering if next month’s bills will be covered. In a saturated market where every other person with a camera considers themselves a photographer, standing out and making a comfortable living can seem like an elusive dream. But what if amidst these swirling doubts, you came across a story so compelling, it reignites the fire in your belly and renews your faith in the power of persistence and innovation?

What are the things you should look for when shopping for your next camera purchase? Here are a handful of things I consider before placing my order.

As artists, we tend to channel our time and energy into becoming better at our craft. We learn more complex lighting setups, take advanced classes in retouching, buy the latest “must-have” gadgets, and try to bring it all together to improve our skills. We do it all because we have a fundamental belief that, “If I am the best, I will be the most successful”. Have you ever found yourself doing that, pouring months, and sometimes years into ameliorating your craft, but you still have not seen the corresponding financial or opportunity growth you expected?

There are few things in your journey as a budding photography as exciting as landing your first paid shoot, but how to actually go about making that happen is anything but clear. If you are ready to start getting paid for your work but struggling to find a client, check out this helpful video tutorial that offers some actionable advice on how to land your first photoshoot.

Whether you're hiring a photographer for your wedding, getting a headshot, or even hiring a second shooter as a photographer yourself, it can be daunting. So, what are the worst red flags you ought to be wary of when hiring a photographer?

Concentration and focus are among the most crucial skills to master as a freelancer and photographer. Being productive in your workspace is the key to gaining an edge over others when it comes to the basics. In this article, I have collected 11 of my best hacks for maintaining daily productivity.

In the digital age of photography, the imaging process has almost become effortless. Professional photographers can struggle to stand out in the crowded market. Although creating outstanding images is crucial to succeed in this craft of photography, photographers should take into consideration the final step of delivering those printed images.

If you’re like me, then writing a blog for your website is probably the last thing on your mind. But content creation doesn't have to be a chore. In fact, it can be downright simple.

In a career where our job is literally to be creative, sometimes the one thing you don’t get to be is… creative.

In the world of photography post-production, one name has consistently stood out as a beacon of support, innovation, and commitment to photographers' needs: Aftershoot.

Running a photography business is not as easy as you would like to think it is. A very common misconception starting in this industry would be thinking that you will be successful if you are good at taking photographs. While it was probably true decades ago, the steep competition and the change of industry landscape these days pushes the difficulty to the next level. In this article, we will be discussing an ongoing issue about client ghosting that has become increasingly common and continues to bug the industry as a whole.

Photography is a very popular business to get into, but a very difficult one in which to make a stable, successful living. Why is that? What does it take to be a successful professional? This insightful video essay features a seasoned pro discussing what it takes to find success in 2023.

This article delves into my personal experience of spending £1,000 on a secondhand lens, which turned out to be faulty. This cautionary tale will open your eyes to the perils that come with the world of preowned or gray-market camera equipment.

Every now and then, I hear words of wisdom worth sharing. Here are the most recent.

Perhaps one of the more challenging aspects of running a professional photography business is that you have to deal with all clients yourself, including those who might be looking to take advantage of you. It pays to be aware of some of the red flags these clients will frequently show before you get involved with them in order to save yourself a lot of headaches down the road. This great video essay features an experienced commercial photographer discussing some of the most common things to watch out for.

As I began my interview with Fabian Wagner DOP, he sits there, totally relaxed and easygoing. Describing himself as just an ordinary guy, it quickly becomes clear that my conversation was going to be a very relaxed affair, without pretenses, and totally open to all questions I threw at him.

Photography is as much a business as it is an art. Amid the myriad choices that shape a photographer's journey, one pivotal decision looms large: pricing. For those straddling photography alongside another profession, striking the right pricing balance can be both an art and a science. Navigating my dual professional roles, I discovered that pricing isn't merely a reflection of an image's worth; it's a strategic tool, ensuring equilibrium between passion, profession, and personal moments.

Sometimes, when you want to win the big game, you have to be willing to call your own number.

There are no hard and fast set of rules for how to price your photography, which can make it difficult to know how to set your prices in order to make a decent profit without driving away too many potential clients. If you are new to the business of photography, check out this fantastic video tutorial that will show you some fantastic advice on pricing your work.

The more I see AI churn out headshots and portraits with twisted appendages and those weird, dead eyes, the less I'm sweating about artificial presences taking over the photography world. Why fight AI when you can make it work for you? So, instead of pushing it away, I've started using AI tools in my day-to-day. It's not replacing my job; it's just handling the mundane stuff.

Being asked to work for free can be a frustrating experience for photographers who have invested years of hard work and dedication to master their craft. In a time where equipment and running costs are so high, it has never been so important to politely decline requests to work for free.

Nowadays, your website is one of the most important parts of your photo business, and as such, it is well worth putting a lot of time and effort into making yours as good as possible. If you would like to make sure yours is as good as possible, check out this fantastic video tutorial that features an experienced wedding photographer discussing a common mistake creatives make with their websites and how to ensure yours rises above the rest.