When teaching workshops and talking to other photographers, I’m constantly asked how I market myself to gain more exposure and business. While there are no surefire ways to insure your success when it comes to marketing, I have found four really unconventional ways to better market myself.
Widely known among photographers for his role as founder and publisher of The Luminous Landscape, Michael Reichmann has been heading “LuLa” since 1999. After a decade and a half of writing, running workshops, and creating premium video content for photographers worldwide, Mr. Reichmann admits, “LuLa has grown up. And like any fifteen year old, it wants to start a new life.” Today marks the beginning of that new life with the official launch of The Luminous Endowment for Photographers, a not-for-profit charitable organization providing financial grants to aspiring photo projects.
With the announcement of Aperture's retirement, many of Apple's software users are seeking a new home for their image libraries. One of the most obvious choices is Adobe's Photoshop Lightroom. But moving those images from Aperture to Lightroom can be a little tricky. A new app has made it out of Beta and hit the app store that may provide an easier solution.
Having recently moved from a DSLR into medium format digital, I can affirm the transition isn't a cheap one. Besides shelling out tens-of-thousands of dollars for a body and digital back, you've also got to buy a new set of lenses which average around $4k each. Add tether cables, tripod mounts, additional batteries, and filters, you're in the hole for the equivelent of a home mortgage. Every once in a while, the manufacturers will offer incentives and/or savings and for Hasselblad, July happens to be one of those times.
Over the years I have been able to organically build a base of over 26,500+ people that follow my work on Facebook. In addition, while many complain that Facebook is only sharing their posts with less than 10% of their fan base, I am averaging around 40% of my fans that are seeing my posts. So what's the secret? Here's how I get my fans engaged and some tips that will help you do the same.
We all have our own motivation for the images we choose to make. Every photographer has that little voice, that driving force pushing you toward the goal, or that feeling in your gut when you really nailed it.
Maybe that works to your advantage now, but at some point, it’s likely to break loose and run wild…for better or for worse.
As your photography archive grows, so does the need to handle and protect that data. What happens if your computer doesn’t boot, or an image file won’t open? What if your home or studio gets robbed, or worse, catches fire? What if your backup drive fails, or your laptop gets stolen? These are all questions I ask myself when planning my backup strategy.
I have only been shooting photography for a little over 3 years now. Things have progressed so quickly during that period of time that I haven't really had the chance to look back at the evolution of my photography. I had to think thing long and hard about the investments I have made over the 3 years and the things that really changed the game for me.
Early on, I faced some bullying from older photographers that viewed me as competition and tried to convince me to quit my budding photo career. Ever since, I have been particularly aware and sensitive to how photographers treat and/or handle each other. It's as if so many creatives are willing to try and crush others' work/reputations/jobs in order to get ahead. To many, it seems like a dog eat dog industry, but it doesn't have to be. I've put together some thoughts and tips on how to overcome those that may try to bully or discourage you.
Most of us approach our pricing with some apprehension and anxiety. It is a topic of much discussion and debate among creative professionals, but with a little ingenuity, you can break away from boring pricing and use it in a way that will excite your client and build a brand identity!
Prepping for the off season is something we rarely do, as we barely have time to keep our heads above water during the busy season. Even though we may break goals and surpass expectations at certian times, there are always a few months out of the year where we feel like we are starving for work. A couple months of low sales can take half the year to make-up and recover financially.
At first when I saw the title of the document in question "The Photographers Guide to Instagram," I was hesitant and almost blew it off as yet another cliché, small list of tips and tricks that have been passed around for the past 4 years since the inception of the popular photo sharing app. I was pleasantly surprised to discover that it's much more than that, and a must-read for anyone finding themselves not maximizing Instagram for its full potential.
Photographer Lukas Renlund recently traveled to Cape Town, South Africa where he had his "Steal My Photograph!" photo exhibition. This is the forth show/exhibition of its kind, in which he asked random people who passed by to try and steal his work. He decided to create value (or at least perception of value) for his art by making it worthy of stealing. And of course make it into a fun exhibition people will share with their friends and will remember for a long time. Check out his short BTS video of his most recent exhibition, and read his exclusive interview about the whole project.
On June 25th, the action/sports camera GoPro went public and their stock grew 50% in value overnight. Their 2013 earnings were almost 1 billion dollars and their small, tough, and waterproof camera has become the world's highest selling camera. Can this company's growth continue?