While sharing drinks with a friend, he started inquiring as to how I’m able to supplement my income with video editing projects. The more we talked, the more I realized that a lot of people have the ability and skill to do it, but they don’t understand the small things that can make or break being successful at it. In this post, I’ll share what I’ve learned about being a freelance editor.
Once you have decided who you’re going to sell to and have worked on your portfolio enough to be confident with it, as discussed in Chapter 1, it’s time to get started in the game of marketing. Like any other part of the process, selling your product or service is something that requires planning. Marketing plans for big companies can get really complex, sometimes they can be extensive as a 100 page document, but I’ll try to break it down to the basics. In this chapter you will learn how to think with a marketing mindset, focusing on objectives and organizing tasks that will eventually fulfill your goal.
Up until now we've talked mostly about how to shift your thinking away from the unfortunate standard of the professional artist. However, we can't really talk about how to build a thriving business without addressing the stretches when nobody is walking through the door. In fact, many of us are probably running head first into that season right now.
It's not often that we feature book series here on Fstoppers, but I personally found that the three piece series by 99U was worth mentioning. In their latest book entitled "Make Your Mark - The Creative's Guide to Building a Business with Impact", author and editor Jocelyn K. Glei interviews successful creatives to find the secrets that helped separate them from the rest of the pack, making "Make Your Mark" a must have book for photographers looking to increase their business.
I have always associated a romance with being a specialist photographer, whether this be in the area of weddings, fashion, automotive or dreamy tintype portraits. You are valued as a master in your field and people want you for the style that you create. On the other hand, there are positives in working in multiple industries as a photographer. You rarely get bored due to the variety of work you do, and it’s fun to learn new skills and adapting to various situations. You might have to manage different “identities” but that suits you fine because you love the challenge conquering different fields.
Self-promotion is an aspect of photography that many, if not most, photographers struggle with. If you’re a photographer who’s in business for yourself, you know that a good portion of your working hours is spent exploring ways to stick out and stand out from the pack. While there’s certainly a fine line between shameless narcissism and tasteful and effective promotion to help your business and brand grow, The Photographer's Guide To Self-Promotion helps navigate that border with some keen advice and tips to grow your photography business.
The holiday season is right around the corner, and for many photographers it’s one of the most lucrative times for print sales. If you’re selling framed prints of your work, it’s imperative that you package your products correctly in order save yourself a lot of money from damages, and to avoid having disappointed customers. Let’s take a look at how to do packaging the right way and earn yourself repeat customers that will come back year after year.
As a wedding photographer I understand the difficulties of running a business, shooting weddings on weekends and editing photos during the week. It can really eat up a lot of time in the schedule and if you let it, it can take priority over your family life. That's why as creatives we have to set limits on ourselves and make sure we always put family first. One photographer that is the perfect example of how to put family first is Vancouver wedding photographer, Matt Kennedy.
As Director of Photography for Sports Illustrated, Brad Smith is witness to a lot of freelance photographers trying to get their foot in the door. Albert Ayzenberg of A.A. Productions sits down with Brad to talk about what freelancers should be doing to get noticed, and ultimately be hired, by photo editors. Whether you’re new to the industry or a seasoned professional, it’s worth taking a look at this interview to get a better sense of what employers such as Sports Illustrated are looking for and how best to show it to them.
The use of Photoshop by companies is changing and it’s indicative of a much deeper trend. Earlier his year, American Eagle stopped retouching the models in their 'Aerie' lingerie shoots. They claim that the 9% sales increase last quarter is directly related to this position. This is an unprecedented commercial statement, and has wide implications for photographers, videographers and post production specialists everywhere.
Last year we hosted our very first Fstoppers Workshops in the Bahamas and it was the most rewarding experiences of my life. So many amazing friendships were made, long last memories were created, and most importantly so many photographers were able to take their businesses to the next level. Today we are excited to announce the 2015 Fstoppers Workshops, and we hope you can be a part of another unbelievable experience.