When we first start out on any sort of endeavor, be it creative or otherwise, we all most likely begin same way: a head full of ideas, but a distinct lack of understanding and experience of how to achieve them. Over time, through the benevolence of others, and many hours of Youtube tutorials, our ability catches up and we reach the place where creativity meets experience
Creative writer Kendra Eash wrote a painfully accurate article for Timothy McSweeney's Internet Tendencies that put into perspective what most brand and corporation videos look and sound like. Taking it to the next level, stock clip site Dissolve realized it was indeed generic, and pulled together their own stock clips cut to Kendra's writing, resulting in a hilarious edit.
Many photographers and business people would argue that branding is by far the most important aspect of your business, and in some cases even more important than the quality of your work. Now of course this becomes controversial really quickly, especially with us creatives, but it’s worth considering when it comes to establishing yourself in your market.
Here at Fstoppers, our goal is to hire some of the very best photographers and educators in the industry to provide some insight on how they work, and what they've learned within the industry they're a part of. Recent Fstoppers Writer and Lifestyle Photographer John Schell recently met with Framed Network to show them, and us, what it's like to work on one of his photo shoots.
If you are a Google+ fan like myself, you may have gotten a nice email recently in regards to the Auto-Backup feature which is now going to allow full size images and video to be stored. This is great news and honestly it makes life a bit easier for someone who already has issues keeping photos off of their iPhone to make space for new memories of instagram shots (that's what I use it for).
When it comes to building a video production and photography business, it can take years to cultivate good clients, get high paying and interesting projects, and form relationships with reliable help. If you move, losing that local network can take a huge toll on your business.
Most marketing guides and strategies have us focusing on the direct approach to obtaining clients. We try and find short cuts and clever tactics to steal the attention from our competitors. Sometimes it is worth considering the long road as it is often less travelled and will ultimately lead you to the same destination. Tap into the power of the support system.
Some days, as we plod through our respective news feeds, it seems as though the Internet was invented for one thing and one thing only; to share photos. Although the quality of the photos we have to wade through can sometimes be questionable, and at times our feeds can become overwhelming, the relative ease with which photos are shared is in my opinion, the greatest benefit to our seemingly photo-obsessed and Social Media saturated society planet.
Have questions you want to ask a creative industry professional, but wasn't sure who to turn to? I've been writing for Fstoppers for over a year now. I've been able to share my own BTS shoots, those of friends, reviews, tutorials, and more. I've had the chance to interact and meet some great people through here, and I really want to do something more for you folks. Rather than do a fresh article this week on something I find interesting, I am leaving the content completely up to you.
Want to get more leads in a specific area of your business? Have you heard of PhotogRefers.com? The next big social media platform for photographers is upon us. In fact, it is the only social media platform specifically designed for photographers and our creative community.
Let me begin by saying that it's March and not April 1st, because what I'm about to reveal is not a joke. After 75 years of business, Calumet Photographic is closing their U.S. stores. This morning they announced through Facebook their "immediate closing in the United States".
Donna Von Bruening’s studio was thriving: bookings of more than 50 weddings a year, a full time studio manager, associate photographers and a new studio space but she lacked one thing — quality of life. Ten years after starting her studio in Savannah, Georgia, she faced the common small business dilemma of having to turn down work due to scheduling. So she expanded and grew her business only to realize that she regretted it and missed the quality of life she had with a smaller studio.
A few months ago, I was involved in a shoot that seemed to do everything right. Managing ever larger shoots, photo or video, is not rocket science but does require planning and thought. Here are some basic pointers of what I saw first hand that we can all apply to increase the chances of successful outcomes on our shoots.
Daniel Arnold may already be known to some of you. With over 30,000 followers on Instagram he has certainly built an audience for his work. He has even been called the best photographer on Instagram...after his account was shutdown when he uploaded a topless photo of sunbathers one fateful day. Arnold has since returned and it seems his plans for notoriety on Instagram may have hit a new high when it was reported he made $15,000 in a single day using the platform.
Imagine someone were to ask you to count the number of photographs you see from the moment you open your eyes in the morning until the moment you close them again that night. Between looking through your own work, as well as the various social media and news sites, the number of images we expose ourselves to is probably well over a thousand.