Awhile ago, fellow writer Peter talked a little bit about barter, and how to use it when a client has no budget, as well as a few other tricks. We always think money makes the world go round, but if you're working with an individual, stand alone businesses, there's a lot more than money to work with. I've done quite a bit of bartering in the past year, and there's a few steps to make sure it's a win, win situation for both sides.
"For the last four years this has been true: the top three search terms that clients are using on Getty Images are woman, family and business in that order." - Pamela Grossman, Director of Visual Trends at Getty Images. This is very powerful information for strategic business marketing, but it means even more on a societal level. Pamela and Jessica Bennett, Contributing Editor for Lean In, recently discussed how visual media has often portrayed women at this year's Cannes Lions Festival.
If you have been reading Fstoppers for the last year, you may have noticed our post about Wave Accounting for desktop use and how it offers free invoicing, receipt creation, accounting, and more. Now, Wave has just announced their release of an official iPhone app so you can create invoices and more on the go. This app, in my personal opinion, is the best way to create invoices and get paid by clients.
Adobe was very clear that the 2014 updates were mainly focused on what they have seen to be a rapidly evolving market: Mobile. Adobe is seeing a rapid pace of change, explosion of mobile, and a world that is continually and incredibly connected. But their software, for real-work at least, is still tethered to a desk. Adobe thinks this is a problem, and sought to solve it.
Many people in the editorial and commercial industry still send out promotional mailers. But the truth is, if you are just sending out a flyer with a few photos, you are flat out wasting your money. Clint Davis worked a desk job as an Art Director for multiple national magazines, which gave him a front row seat to photographers and illustrators sending in promotional mailers. He branched out, and decided to defy the odds of being thrown in the trash.
Last week, Adobe teased one of the many new features they will be unveiling this week during their launch event in New York (and online). A question that I saw asked in the comments of that article, as well as again posed during a recent Adobe briefing I attended, asked that since we were promised fast and regular updates as a part of the Creative Cloud model, why then are we waiting for a major hyped release? Well, I have an answer for you.
I've been shooting professionally for just over four years now – “professional” as in starting a legitimate business where I charge money to take photographs of my clients. We could wax poetic on the distinctions between “amateur” and “professional” that don’t involve the exchange of money, but the area that I want to focus on has to do with the responsibilities and perceptions that come along with people hiring you as a business.
If you aren't growing you are dying. Maybe it is pessimistic view or a harsh reality for our industry. If you and your business isn't growing and adapting with the fast pace of an ever changing market and technology, you will become irrelevant. I have read dozens of negative articles online about running a photography business- this isn't one of them.
The music business is a brutal, cutthroat, dog-eat-dog world and I lived it for nearly 10 years. Since the age of 16, I struggled as a touring musician, surviving off nothing but cold Spaghettios and sleeping in a decade-old 8-passenger van. I was fortunate enough to explore the nation and see things that most will never see, but by the time I left the business I was completely burnt out.
I've had some pretty amazing experiences in my life. Fstoppers.com has given me incredible opportunities like meeting Bon Jovi, or riding in the first Lamborghini Aventador in America. Our international workshop last week took a year of planning and insane amounts of stress. On top of it all, I had the flu during the entire week. Even still, last week was the most rewarding week of my life.
We get stuck, we fall into these positions where we call ourselves photographers and think that's all we'll ever be. That's not a bad thing, but the truth is there are so many different outlets we can flow into being photographers. For some of us, that means using our knowledge and abilities to help others. Thats exactly what Jose Rosado did with his new company, Zēro.
Do you want agency grade models in your portfolio but can't quite cut through the competition vying to test with the same talent? Do you want agency grade models in your portfolio but can't afford the agency rates? Modelling agencies are a fantastic source of top models but they are not the only way to acquire this elusive talent and build your portfolio very quickly to a professional standard.
So many talented photographers who dream of being full time professional photographers are too afraid to make the jump and quit their 'safe' full time job with steady income in order to do so. Too many people will settle for something they don't love doing just because they're afraid they'll fail doing what they really love. If you're one of those people, hopefully this 1-minute video will change the way you look at your future and profession.
Earlier this year Lukas Renlund, a 30-year old professional photographer from Scandinavia, sat down and tried to imagine what the photography industry might look like in 5 or 10 years. That imagination-session lead him to quickly start a new photography/media company named 'Not So Fast | Media'. Instead of offering still photographs to their clients, the new company focuses only on creating motion photographs- Beautiful moving images.
A number of years ago, I read on a photography/marketing blog that there are reasons why we, as photographers, should think about working for free. As I was just then beginning my journey with my brand-new DSLR, I took the information with a grain of salt and imagined a day where getting paid to do what I love wasn’t some far-off pipe dream,