Business

Marketing Tip: Demand Social Responsibility

Marketing Tip: Demand Social Responsibility

Demanding anything is a scary notion but the trend towards social and global responsibility is growing in 2014, and having the right voice and attitude can result in elevating your brand. As we enter the New Year it is no longer enough to make separate personal and professional goals. The distinction between the two is blurring for many businesses as the global marketplace looks towards feel good solutions. How can you be part of the change?

This Year Will Be The End of the 'Disc Burning' Era

This Year Will Be The End of the 'Disc Burning' Era

It all started happening in the early 2000's as the once expensive CD-R disc burners began to heavily drop in price and later came pre-installed in every computer. Then clients started asking, "Can I get a disc with the photos?" and a new era of disc burning began which lasted over 10 years. Fortunately, over the last few years other options have become available, which leads me the prediction. This year will be the very last in the 'disc burning era' and quite honestly I can't be any happier about it.

Commercial Photography: Recipe For Success

Commercial Photography: Recipe For Success

My photographer-friend from Moscow Aleksey Dovgulya is visiting me in Los Angeles right now. We went to the same high school, but only met in 2008 after I got into photography. While I was studying in Australia Aleksey built an impressive list of commercial clients in Russia. In the past few years he has photographed for major brands such as Rolls-Royce, Renault, BMW, Schwartzkopf & Henkel, Benetton, Vogue, Christian Louboutin, and the list goes on and on.

Facebook Pages' Updated Organic-Reach-Crushing Algorithm, And What it Means for You

Facebook Pages' Updated Organic-Reach-Crushing Algorithm, And What it Means for You

As many of you who have your own photography pages probably already noticed, Facebook drastically changed their Pages organic reach algorithm on December 3, 2013. We have been living with the changes for a month, analyzing the effects on our brand and how it affects you, and the news isn’t good. With dramatic decreases in reach and engagement, our Facebook community is not nearly what it was. So what can you do about your own Pages?

Three Driving Forces That Will Shape Your Photography In 2014

Three Driving Forces That Will Shape Your Photography In 2014

Change is afoot and 2014 could well be the year that completely redefines the photo and video landscape as we know it. It doesn’t matter if you you shoot weddings, fashion, portraits, landscapes, products, food or concerts - these changes will affect us all. Here are three game changers - let's take a look at what they are, what they could mean for you, your photography and your business.

Book Club for Photographers

Book Club for Photographers

One of the goals I have set for myself this year is to read and study one non-fiction book each month. I love reading and have learned so much from some great books over the years but just feel like it would be even better if I was able to do this with a group of like-minded photographers so we could read, discuss and learn from each other.

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