Business

Strategic Reinvention: Scaling Back Your Thriving Photo Business

Strategic Reinvention: Scaling Back Your Thriving Photo Business

Donna Von Bruening’s studio was thriving: bookings of more than 50 weddings a year, a full time studio manager, associate photographers and a new studio space but she lacked one thing — quality of life. Ten years after starting her studio in Savannah, Georgia, she faced the common small business dilemma of having to turn down work due to scheduling. So she expanded and grew her business only to realize that she regretted it and missed the quality of life she had with a smaller studio.

How One Photographer Made $15,000 In A Day On Instagram

How One Photographer Made $15,000 In A Day On Instagram

Daniel Arnold may already be known to some of you. With over 30,000 followers on Instagram he has certainly built an audience for his work. He has even been called the best photographer on Instagram...after his account was shutdown when he uploaded a topless photo of sunbathers one fateful day. Arnold has since returned and it seems his plans for notoriety on Instagram may have hit a new high when it was reported he made $15,000 in a single day using the platform.

The Search For Inspiration: Shoot The Skies

The Search For Inspiration: Shoot The Skies

Imagine someone were to ask you to count the number of photographs you see from the moment you open your eyes in the morning until the moment you close them again that night. Between looking through your own work, as well as the various social media and news sites, the number of images we expose ourselves to is probably well over a thousand.

The Top 3 Things I Learned at United 2014

The Top 3 Things I Learned at United 2014

The United Conference in Santa Barbara has just come to a close, and I am filled with inspiration, excitement and joy from the speakers and attendees. Everyone at the conference was so passionate about helping and serving each other, and our own communities and clients, it was contagious. I’ve come out of this week with a few things on my mind, and I want you to benefit from them as well, so here they are!

Photography Marketing 101: Sell Yourself (The Jimmy Buffett Theory)

Photography Marketing 101: Sell Yourself (The Jimmy Buffett Theory)

Last summer, my friend Andy and I, and his six year-old son, were out location scouting. As we drove around, the three of us were playing a very intense game of word association. One of us would say a word, and the others would quickly say the first word that came to mind. As we neared a potential location, Andy called out, “Key West” to which I mindlessly responded, “Jimmy Buffett…” In that instant, I realized that everything I thought I knew about marketing myself as a photographer was completely and utterly wrong.

Freelancer? Add Some Structure To Your Life

Freelancer? Add Some Structure To Your Life

Being a freelancer means you're in total control of your schedule and tasks. It's great to be your own boss and you have the freedom to focus on the things YOU want to focus on and decide when and how to do them. Being a freelancer also means you have no* real structure or workframe to rely on, nothing to really push you to do what needs to be done. Being your own boss makes it very easy to become a lazy boss-employee. Here are few tips on how to get some structure in your life.

Build Relationships, Not Clients

Build Relationships, Not Clients

Some years ago, I got started in photography and started looking to find clients that would pay me for my work. I showed up to client meetings, polite, cordial, and generic - hoping that my portfolio would "wow" them. I was sure that keeping a personal life and business life separate was the way to go, boy was I wrong.

Looking for a Great Photo Event in the UK? The Photography Show is This March!

Looking for a Great Photo Event in the UK? The Photography Show is This March!

I'm a big fan of shows like Photo Plus, Gulf Photo Plus and WPPI Las Vegas, so when my good friend (and amazing photographer in his own right) David Kai-Piper told me about an event he's helping orchestrate in the United Kingdom this year, I thought you all would be interested to hear about it. Introducing The Photography Show, a new show and home for professional and hobbyists to come together to enjoy all things photographic.

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