Business

Where do you think most photographers struggle: being a creative or running their business? Making awesome imagery or establishing a pricing strategy? For many, it's the latter and that just sucks. For these reasons, PRO EDU has curated six photography management and workflow tools to create the “Photographer's Toolkit.” The toolkit is free from November 23–26 with the purchase of any PRO tutorial over $1. Included are essential software services from brands we trust with a total value over $1,200. You won't find this deal anywhere else.

On December 14 the Federal Communications Commission will almost certainly be voting in favor of doing away with net neutrality. If you’re not familiar with net neutrality, check out this article we wrote earlier this year on the topic. It is the idea of a free and open Internet. As it stands right now, users are able to access the Internet freely, with no speed or data caps regardless of the websites they visit. If the plan the FCC is proposing passes (and it probably will in a three versus two vote), the Internet as we know it may well be on its way out.

In this series, I attempt to identify the key professional virtues I have found to be the most important in building my own career, as well as identifying traits of other successful photographers that are most key to their success. Today's Word of The Week? Standards.

As our culture continues to be flooded by imagery more and more every day and the standard of quality continues to skyrocket, making yourself uniquely identifiable is becoming both more difficult and more important than ever. This great video sits down with one of the most well-known names in photography as he gives his thoughts on building your brand.

Time-lapse films are all the rage these days. They make for great personal projects and for most people they aren't anything more than that. Nathaniel Dodson of tutvid discusses how his personal project of a time-lapse film showcasing Philadelphia ended up going viral and becoming lucrative.

In this series, I attempt to identify the key professional virtues I have found to be the most important in building my own career, as well as identifying traits of other successful photographers and business leaders that are most key to their success. Today’s virtue: adaptability.

There are many different ways to sync social profiles, and most have some form of interaction with one another via API calls. An example would be Instagram posting to Twitter automatically, but there are sometimes issues such as when the photo gets pushed to Twitter the image is not shown, rather a link to the image is provided. Without that thumbnail, it's likely to lose 80-plus percent of possible views because people aren't going to click an image when they don't know what it is. I am now using an app called IFTTT which stands for "If This Then That" and it's essentially a mobile version of Mac's Automator app that I love so much.

For the last seven years, our video tutorials have taught the Fstoppers community how to take better pictures. Our latest tutorial, Making Real Money: The Business Of Commercial Photography, is the opposite of that. In fact, there isn't a camera or lens in the entire 14-hours of video. But, I believe it's the most valuable tutorial we've ever made.

One month ago, in a freak soccer accident, I was flipped on my head and snapped my collar bone. Besides the excruciating pain, my mind immediately ran through the calendar of jobs I had lined up as a freelance photographer and videographer in the coming weeks that I knew I’d have to navigate with one arm. Panic quickly set in.

Is your photography business leveraging the power of video to reach new clients? If not, you’re missing out on a great opportunity the likes of which haven’t been seen or may never be seen again. This was the powerful message that I heard at the Social Video Marketing Summit. Having been in attendance I want to share with you what I think are the top three ideas I learned from Gary Vaynerchuk, Brian Peters, Sue Bryce, and Sally Sargood that I think will help photographers take advantage of this medium.

Beyond a slick website and a professional logo, and even beyond your incredible photography, your brand is what matters to potential clients. If you’re having trouble booking clients, or even defining where your business fits within the saturated photography industry, it may be time to reevaluate if your brand is strong enough to stick out. Having a photography business doesn’t mean you also have a brand. Brand building is a very intentional process. Here are a few areas to pay attention to if you feel like your brand may need a bit of work.

If you live in the United States (and aren’t fortunate enough to reside in Arizona), you probably set all of your clocks back an hour on Sunday to switch out of daylight saving time. I’ll put aside, for now, the arguments about why the daylight saving time system is outdated and annoying, and just ask you this: did you remember to change the clock on your cameras?

Working for free can be a little controversial and I'm sure there are many creatives out there that completely disagree with it. There are plenty of reasons as to why someone shouldn't work for free but the debate continues. I, on the other hand, would consider working for free depending on a number of factors. Sometimes making money isn't the objective for me and working for free can be very fulfilling. For instance, offering free work for a charity is something I've done regularly and felt very good about. On other occasions, however, I have worked for free as part of a strategy. This is a more risky method because it doesn't always pay off, but, when it does, it can pay off really well.

It's far too easy for people working in a creative field to somehow get the sense that basic attributes of professionalism don't apply because we're working in a non-traditional job setting. This is something to watch out for as that belief couldn't be further from the truth or worse for your business. Being labelled as an artist does not excuse poor professional habits or practices and if you're serious about having a lasting impact and a long career these common-sense business practices should be very high on your priority list.

“Never say never.” That’s what they always say. But, as hard as I try to adhere to that message, there are a few things I swore I would never do again. Yet last week I found myself doing just one of those things. Even worse, it was my idea. And to my surprise, it was a good one.

You've probably heard the statement "nice and simple." Sometimes it's true, indeed, but most of the time the results and consequences from following that philosophy are not so nice, especially for those who are in the business of photography and filmmaking.

This may be appalling to some, or realistic to others, but I think if we don't discuss the state of the profession of photography we will eventually regret it. When it is more than a hobby, how has the industry changed? Is it a good change? Has technology helped or hurt the professional?

Art is about storytelling. It’s about using all the tools at one’s disposal to convey and idea or an emotion. To connect an audience to a brand, or a personality, or a moment in a way the no other medium can. Along with my own technique, the ingenuity of the on-camera talent and the creative team behind it, plus the tools necessary to complete the job, the location you select for your shoot is one of the many raw materials that will have an effect on the eventual alchemy you bring forth to produce a great image.

It feels like an increasing occurrence to meet creatives — particularly photographers — who feel no obligation to have their own website. Here's why it's still imperative to have an online portfolio that is readily available for your clients to access.

Whether you are just starting out or you have been shooting for years, pricing is always top of your mind. For a long time, I just plucked figures out of the air, which made for very awkward conversations when clients wanted to know various ways to save money on a shoot. I eventually got my arse in gear and had a long (like a week-long) sit down and I went through everything in the smallest detail. Today, I give quotes with confidence, knowing that if a client says no, I am simply not the photographer for them.

Whether you’re about to head out for a day of shooting some corporate videos, producing a multiday lifestyle photoshoot, or even traveling abroad for a project, as a filmmaker or photographer you’ll likely have to do a fair amount of prep, called preproduction. This article will summarize a number of things that you should think about and probably not forget to do before leaving for your next job.

The freelance lifestyle can be both creatively and financially rewarding but it does also come with a few hidden pitfalls that need to be avoided at all costs. If you want to minimize your chances of failure it is well worth having these 10 things in place long before you take the leap.

With a multitude of template-based services offered, website building has never been easier. But wedding photography websites demand specific functionality that need to be considered in the design process. Here is a guide on setting up your first, or rebranded, website for a modern wedding photography business.

Most of the times, wedding photography is looked at as this big ball of happiness, glam, and glitz where two hearts come together to exchange eternal vows and so many people come together to celebrate it in a grand way. Now that’s the fun part. From a wedding photographer’s eyes, there’s a lot more to it. From client communication to shooting to editing to delivery, there are so many things that a wedding photographer juggles around before signing a project off happily. One of the most important parts of it is the legal contract.

If you do this long enough, you're going to be asked to do work by friends, and they're going to want a discount or simply not value what your services are worth. Here's how to handle that potentially awkward situation.

Instagram Stories are here to stay. That is no surprise to anyone. In a recent year-long study, Mediakix, an influencer marketing agency, found what everyone pretty much already knew: Instagram has effectively killed Snapchat Stories with the advent of Instagram Stories. Amongst influencers (and let's be honest, social media Influencers run the social media game), usage of Snapchat Stories has fallen 33 percent in the last year while influencers are twice as likely to post stories via Instagram.

You don’t need me to tell you the importance of social media. Many of you under a certain age likely can’t picture your life without it. Judging by the number of selfie sticks and Facebook screens annoyingly lighting up dark movie theaters, social media had apparently become as important as breathing. Even those who came of age before the dawn of the smartphone are not immune to its charms. And in an increasingly connected world, our devices are not only a social diversion, but can also become a business necessity. This week, I had an experience that drove home just how necessary it can be.

You might have noticed a common theme in my articles: "the gear doesn’t matter". A lot of people have called me out on this, especially as in my profile picture I’m shooting on a Phase One with Broncolor lights. And yes, you are right, the kit does matter in my line of work, just not always. Sitting on the fence? Maybe. Here’s my explanation:

Nikon's recent choice to promote the new D850 with a pro team of 32 men has started waves of conversation of gender inequality in the arts. During the uproar, I received a few messages requesting for me to share my own experiences that are unique to being a female photographer. Whether we like to admit it or not, America is pretty far from complete gender equality. Many are surprised to learn that the accepting arts industry isn't an exception to the current gender norms. As to not a let male-dominated industry intimidate me, I try to ignore the upsetting gender-specific challenges I face. But there are a few too hard to ignore as they're present in my life daily.

Unfortunately, it really is a case of "when" rather than "if" you will experience a bad photography or video client. The biggest problem is that once a person or business has your work there really is nothing to stop them from leaving you high and dry. Here's how to keep the upper hand and maximize your chances of always getting paid.

For years, I've been the biggest supporter of everyone using a Mac, except gamers. Especially if you are a photographer or graphic designer, it just makes sense and it always has. But as current events unfold it's becoming harder and harder to stick with the platform, no matter how great it actually is.

I didn’t realize I was an introvert until I was well into my 20s. I’m not shy, and I don’t mind speaking up in a crowd if I’m asked a question, so I always assumed I was an extrovert. You can imagine my surprise, then, when taking the Myers Briggs personality test in college yielded the result that I was an introvert. It all started to make sense. I would constantly find myself shying away from social events, although I considered myself social and had many friends, and I never liked any job that included a high volume of social interaction within a day, it exhausted me. When starting my business, one of my biggest struggles became working with my introversion.

What is the one part of your photography business that you enjoy the least? The one aspect that, while necessary, bores the living daylights out of you. Now, what if instead of trying to avoid that thing, you instead chose to lean in to the activity and make it your own?

Going pro or full time in photography is often a daunting task. A lot of us are making the jump from another career rather than straight from university. This offers a particular set of challenges. Chances are that you have a mortgage or rent, loans, credit cards, children, cars, bills, a cat and dog, and a host of expenses that you have to keep on top of. The risk is high, but so is the reward.

A freelance lifestyle is a goal that many aspire towards in photography and videography. It’s a goal I achieved this time exactly one year ago. After a brief honeymoon period, I quickly learned some important lessons that I’d like to share with those who look to be making the leap across the great divide.

What's the first rule of any working professional photographer? Backups. What's the second rule of any working professional photographer? Backups for the backups.

A lot of us are going to work on set as an assistant at some point in our careers, and with that job comes a certain set of responsibilities and expectations for behavior. Here are eight things you definitely shouldn't do on set.

Seven years since inception, I have shot over 250 weddings across the world and it all began from that first itch to capturing someone’s special memory and putting a smile on their face. Looking back is always fun; a lot of mistakes made and lessons learned. As a wedding photographer, I sat by and thought over what I’d say to myself if I were to begin fresh now. Now, this post is not just to those who are raring to get started in photography, but also to the beginner in each one of us who loves to get started every now and then with a fresh perspective.

Google is a beast. There’s no other good way to put it, Google is a beast of a platform with an incredible amount of free valuable content available at our fingertips. But as with any beast, there is always a dark side, and for Google a big con is that the monster search engine never forgets. In the realm of Search Engine Optimization (or SEO) there is a plethora of both good and bad information available to the masses. Because of this, business owners have formed bad habits with SEO that are outdated and harming their ranking within Google and its algorithm. Here are a few habits you may have that could be harming your photography website’s rankings, and how you can fix them.

Photographers and videographers push a lot of data around the Internet; that's just the nature of what we do. Unfortunately, that could soon be a problem, as Internet service providers are beginning to impose data caps with overage charges on customers.

One of the reasons I love art is that is it the most effective way not only to entertain us, but to help us reflect on life itself. A well-placed verse or a well-timed press of the shutter can connect the world in ways that a thousand politicians simply can’t.

Whether you're a full-time photographer, interested in making the transition from hobbyist to professional, or just using photography on the side, attracting more clients is paramount to success and growth. With a plethora of photographers saturating the market, it can be intimidating and difficult to carve yourself a slice, but carve you must. Here are five of the most important ways I have attracted new clients.

If you’re not creating your website with the correct goals in mind, you may be having a hard time converting your website visitors into paying clients. As creatives, we value good visual design and we want to make sure our websites are not only appealing, but are also showcasing our photography in a dynamic way. However, if we’re not asking ourselves the right questions while designing our websites, we may be losing possible clients. Here are a few potential reasons why your website visitors aren’t turning into paying clients.

After waiting for so long, Vimeo finally launches a live streaming service which allows events to offer high-quality video to their viewers. Here are the list of updates that are included in Vimeo Live.

“I want to work with my dream wedding photographer as an assistant, learn the craft, and start up on my own sooner. What is your advice to me?” This question was posed to me at a recent photography meet up. In a way, this reflects the aspirations of many new-generation photographers who are raring to get started with wedding photography. One logical step many think about is to join as an assistant, master the skills, and startup. That's what I did six years ago. But there are mistakes that I made and hopefully the new-gen wedding photographers don't make too.

Whether you’re a veteran freelancer or just starting out, it is important to continuously asses and audit your process. A decade and a half of experience getting washed around as a freelance photographer has taught me many difficult lessons about art, life, and growing a business doing what I love. Being successful is measured in more detail than just being Insta-famous, being a YouTube sensation, or selling single pieces for large sums of money. Even the most notable artists have had to grapple with the more organizational and administrative elements of their work and coming to terms with the reality of their goals. In most cases, it is these details that make the difference between failure and success. Hopefully these five tips can help you as you grow your personal business with larger than life ambitions.

Photography is a commodity; It's not a secret, and we all know it. When I meet a new group of people, it seems that every time the conversation of “jobs” or “careers” is brought up, inevitably, someone is always a “photographer” by trade. Commodification is a process that happens to every industry, and we couldn’t prevent it even if we tried. So since becoming a commodity is unavoidable in any market, we, as small business owners, have to learn to overcome being branded a “commodity.”

If you work with people, whether it be kids, families, seniors, adults, or professional models, male or female, then you have almost certainly shot a TFP (trade for print) shoot before. While the definition of TFP is flexible these days, as most commonly we mean "trade time for digital images" rather than physical prints, these kinds of shoots have and will continue to be an industry staple. The most important aspect of these shoots is the one thing that often gets forgotten: getting a return on your investment of time.

A music photographer renowned for working on London’s club scene has today announced her plans to leave the business, citing misogyny and bullying from her contemporaries.

Does the idea of finding clients and networking fill you with dread? I know most of us would much prefer to stay behind the camera, taking pictures all day long, but that's really only part of being a professional. If you lack the confidence or game plan to gain new clients, then these strategies could really make a difference.