Dana Pennington is a Los Angeles-based Fashion photographer. He recently moved to become a permanent resident in Los Angeles, from his home town Denver, Colorado. I had the chance to sit down with Pennington during my first trip to L.A., over the past weekend, and talk to him about his journey into the fashion photography industry.
Well it has been a rollercoaster for the team over at Photoflex, makers of some of my favorite studio lighting accessories. First, they pulled what many thought was an April fools joke by announcing that they were closing their doors as of late March 31st. Then, they sent out a press release stating they had to close their business due to "health issues" as well as the increasingly competitive market (cough cough cheap knock-off photo accessories flooding the market). Well, it looks like they have some life left in them after all and I couldn't be happier for their team.
When you’re first starting out as a professional photographer, nothing seems quite as sexy as getting your first traveling gig. Initially, it's a status symbol — an illustrious validation of your success. Eventually though, that quick hop to New York or jaunt to Cozumel becomes less revered. In fact, for many photographers these trips can be downright nerve-wracking. The reason for this is simple: Gear. Don’t be mistaken, there is still the appeal of being the confident traveling photographer reading some Tom Robbins in the terminal with your feet resting on your roller bag while waiting...
A gut-wrenching mobile video clip depicting South Carolina police officer Michael Slager killing Walter Scott went viral earlier this month. The bystander behind the footage, Feidin Santana, has partnered with celebrity publicity agency Markson Sparks to license the footage, causing a stir among those who claim he's profiting from a death.
The saga continues. Remember that story we posted at the beginning of the year about the newlyweds who were suing their wedding photographer over a wedding album cover? How would you feel if we told you that the photographer has struck back with a suit of her own against the couple for damages associated with defamation of character and reputation for upwards of $1,000,000?
We’re all working hard. We all shoot as much as we can — a lot of it for free or little pay. We do our studies or go to work and try our best to stay in shape and take care of ourselves. There are a lot of hard-working people in the world. But most are quite lazy inhabitants of this planet; and odds are that you’re one of them.
LinkedIn has announced its acquisition of Lynda.com, a popular online education platform that teaches technology skills such as how to use Photoshop or how to code in Java or use CSS. The $1.5 billion move will enable the company to offer a broad range of education services as it transitions from simply identifying skills needed for a position to also offering ways to gain those skills quickly and efficiently from with a trusted and proven method.
Some of you thought that my post last week about photography accessories brand Photoflex suddenly closing its doors without warning after 30 years of business was a possible April Fools' joke. I wouldn't blame you since it seemed to be annouced late in the day prior to April 1st and they seemed to be a fully-functioning business right up until the final moments. I did email Photoflex to inquire about more information and they did just send back the following press release:
I will soon be releasing a start-to-finish retouching tutorial video here at Fstoppers on my most recent fashion editorial photoshoot. But before I do, I wanted to start warming our readers up with a complete gear list. In this article, I share with you everything I used on my shoot, the breakdown of costs, and where to find all the gear and extras: from the Profoto Strobe all the way down to the gaffer tape.
A photography business requires many things to nurture long-term success, not least of which are determination and business prowess. But after years in the game, can being a successful photographer serve as adequate training for starting another business altogether?
Let's face it; the industry is changing. Art directors and potential clients are not looking to simply hire a photographer anymore. They do not care about your lighting, your gear, or even your previous clients. So what do they care about then? Photographer John Keatley sits down with artist rep Maren Levinson at Redeye to discuss the future of photography, and there is a very good chance you are not going to like what she has to say.
As the photography industry continues to grow, so does the amount of different mediums for education. From tutorial based websites, to tutorial DVDs, to workshops and even websites like Fstoppers here, there are multiple ways you can find new techniques and grow your craft. And maybe this year, is the year you truly take advantage of them.
Cloud Spot was created by full-time photographers who were tired of the available options for photo delivery. Nothing before truly placed the photographer's brand first and cut precious time off of their workflow. The goal was to beautifully display images in a branded and modern gallery, be super fast and easy for the photographer to share, and allow clients to easily download images sent directly in an email and/or in the galleries. After using Cloud Spot for the past few months, I can say that they've succeeded.
Fellow Fstoppers instructor Erik Valind and I, Monte Isom, have come up with a contest that offers the whole package to aspiring and working photographers. In my class I'll be teaching how to break into the advertising business and land those large budget jobs to make photography a career instead of just a hobby. Erik will be teaching a class about controlling light with speedlights, where you'll learn to maximize natural light as well as how to light on small to medium budget productions.
After 30 years in business, the popular photography and video lighting accessory company Photoflex has suddenly and without warning closed its doors. To this day, I still use and enjoy my Photoflex extra large softboxes, and I am shocked by the news considering they were just at Photokina earlier in March. Read below to learn more.
Video is booming. Facebook is apparently in talks with several partners for it’s “Anthology” project – higher quality video produced by dedicated market-leading media companies. Adobe found unique visitors to video sites grew 146% in June 2014 year to date, and advertisers shelled out 28.5% more on video ads than they did in the same period. But what does this all mean to those in the photography business and (more importantly) how can you take advantage of it?
On Fstoppers, we’ve long been fans of quality behind-the-scenes video counterparts to an interesting photo or video project. They are great marketing tools for us as creatives searching for more work, but they also help promote the primary business or product. This means we can justify pitching these videos as an add-on service to our clients.
It’s not personal, it’s just business; Perhaps a saying more profound than most would imagine. As is the case with many endeavors born from a pursuit of passion, it can be hard for photographers to turn a hobby into a business. Here are five mistakes that might send you back to shooting as a hobby before you can even say “open for business.”
Join Patrick and Lee of Fstoppers on Spreecast TONIGHT at 8:30 EST as they talk with a few of the top photographers teaching at the 2015 Fstoppers Workshops. We will be talking about our upcoming event in the Bahamas while our guests will be answering questions from our audience. Any topic is fair game so if you want to ask questions about business, retouching, lighting, marketing, or gaining commercial clients the floor will be yours.
PRO.edu has released its newest tutorial, "The Complete Guide to Product Photography and Retouching." This in-depth tutorial features over 20 hours of content on shooting and retouching, taught by Tony Roslund. The tutorial is currently available and being sold with a $25-off early-bird discount, this week only. Use the promo code 25OFF to recieve the discount at checkout. RGG brings us a curriculum based approach to teaching photography with 55 Pre-production, 11 Photo Shoot, and 11 Retouching tutorial videos.
In Branding and Logo Design for Photographers Part 1, we looked at the initial steps of self-analyzing, market research, and competitive analysis. Now we move into the designing of our photography brand logo with possibly the most important step: identify and separate. The happy medium of fitting in with your genre enough to connect while contrasting from your field enough to stand out is a tenuous balance. Following these steps will help photographers and non-photographers build a strong competitive brand.
We’ve heard plenty about the death of the humble photo as video proliferates. But photography is still far more accessible than video, often because video editing is still so time intensive. Instagram introduced video more than a year ago yet it is still predominantly a platform for sharing still photographs. But all that could be about to change. Last month I shot video as Flixel partnered with Lindsay Adler and saw something very interesting take place that got me thinking - could we be about to usher in a completely new era for photography?
Almost every single one of you reading this can become a professional, paid photographer. There has never been a lower barrier to entry to starting out with access to masses of free online learning tools, affordable professional quality gear and the ability to market yourself globally. The problem isn’t so much starting, as it is sustaining. Enter, the Photo Brigade, one of the best tools I've come across in months for those looking to sustain their photography business.
There is currently a scam running rampant throughout the photography community and it has damaged countless reputable businesses already. The scam usually perpetuates from your contact form or direct email if listed on your website. Hopefully you won’t encounter this at all, but if you do here are some steps to protect yourself.
In this age of an increasingly competitive photography market, we shooters need to utilize every tool possible to make us stand out in the pack. My buddy Matthew Jones has gone back to basics with his printed pocket portfolio. He has found that in a world of modern digital portfolios, these printed books allow prospective clients to not only have something that they can take home and remember his work by, but it even easily fits in their pockets! Jones shares his thoughts on the benefits of having a pocket portfolio below.
Many of you know about my headshot work, but one of the other major areas of my business is photography for hotels, also known as hospitality photography. Hospitality photography often requires a jack-of-all-trades. I frequently shoot food, cocktails, headshots, mock weddings, and work with models for lifestyle shots. Then add to all that the architectural elements and details of the interior and exterior of the property and you have a shoot that requires quite a bit of different types of gear. When you add it all up, sometimes I’m flying a few hundred pounds worth of gear with me. As I was traveling recently, I thought it was a good time to write up an article about flying and traveling with your gear, and the best way you can minimize the cost of moving it all.
Being fiscally successful as a photographer requires more then just taking great pictures. Branding, marketing, and promoting are huge aspects of the business of photography. One of the first steps photographers often take when starting their business is designing a logo, but this can often be a mistake. Before designing a logo, photographers or really any business should carefully develop and create their brand identity. In this post, we will look at the multi-stepped process of developing and designing a photography brand.
One of the most effective ways for wedding photographers to advertise for free is by blogging their work. There’s an old saying that goes something like “you can’t sell what you can’t show,” and it can’t be more true when it comes to our services. If we don’t blog, or show our work, how would a potential client find us? And guess what the best part is? Blogging is absolutely free!
A few months ago I wrote about Pixsy, a new online service, which promised to facilitate the process of dealing with copyright infringement. I have since been invited by the folks at Pixsy to give their Beta software a run through. After a few weeks of testing I am ready to share my opinions on this unique service!
Perhaps the benchmark of “making it” in this business is to earn an assignment that would cause all but those with the strongest moral character to push both ethical and legal boundaries if an opportunity to supplant the rightful hire were to present itself. Bicoastal photographer Navid Baraty is one such photographer that might draw out said envy from his peers with the most recent addition to his client list.
If you’ve worked in this industry long enough, you’ve heard the phrase that suggests why being a good businessperson is just as, if not more, important that being a good photographer. The more jobs I do, the more I see the wisdom in this statement, and this article will illustrate a few key points why.
Even wonder what goes on in the boardrooms of our favorite camera manufacturers? For many users over the last few years, there’s been regular questioning over decisions that the Big Two (Canon and Nikon) have made. Long term fans have been almost universal in their derision of both companies, citing lack of innovation, lack of meeting true user need, and 'interesting' pricing strategy as some of the reasons. True or not, this video showing “behind the scenes” of the DSLR video revolution and a parody of Canon exec thinking is absolutely hilarious.
Ever hear someone say “Don’t worry, we can fix it in post”? This is increasingly both a still photography and motion ‘issue’. We’ve become so accustomed to having the digital tools to ‘fix’ our work, most people see it as a normal part of the process. For personal and business growth, this mindset is like asking to be blindfolded and then getting directions to the nearest minefield. Fixing things in post should not be a standard approrach as it's asking for trouble. Here’s why, and more importantly, what you can do about it.
Photography, for many of us, is a very personal ambition. As with any art form we pour our blood, sweat, tears, and heart into every project be it a paid or unpaid venture. Many of us put so much emphasis on the success of our creations that we are afraid to share them with the world. Many great pieces of work go unseen because of this irrational fear we hold.
One of those most important parts of any portrait sessions is what happens after the shoot is over. In the last part of this series I want to talk a bit about the end of your photo session, and how you can ensure you have a happy client that will not only come back for more but will tell their friends how awesome the experience was. Almost every day I get a call from someone asking me to advertise on Google. I simply reply “no thank you” as I don’t feel that Google can compete with word of mouth. As I have mentioned in first part of this series, word of mouth is one of the most powerful advertising weapons you have, with the ability to grow your business exponentially. This will be a bit different for everyone, but I think you can take this and apply it to any type of photography session you do.
Staying motivated and feeling creative becomes a challenge at some point or another for all us. As professional photographers, we are paid to create inspired work on a daily basis. So how do we fight back when feeling unmotivated and when we are losing that creative spark? Here are five techniques for getting refocused and remotivated.
Whether you’re brand new to photography, a seasoned veteran, or somewhere in-between, learning and re-learning the ins and outs of your craft is an essential part of the continuing education that comes along with being a photographer. If you’re a professional who makes a living on taking photos, then this is even more vital. Here are the most influential authors of the past 10 years who have helped me to understand everything from light itself through setting up my own office / studio.
I have learned a lot over the years regarding pricing and bidding commercial photography. I still have a lot to learn. I've made mistakes (lots of them) and had some victories (fortunately). Sometimes as photographers we feel isolated on this psychological roller coaster of wins and losses. The reality is, no matter where you are in your photography career, no matter how big (or small) your clients are, we're all struggling with the same issues when it comes to bidding a gig.
A big portion of my work comes from clients in the tactical and law enforcement industry. This past week I attended a trade show for my industry. I knew this was going to be an amazing opportunity to network, make connections, and, fingers crossed, make some new clients. I realized I needed to come up with a strategy that would set me up for success and assure that I got the most out of my experience. A made a list of ideas to try out. I took the ones that worked the best and developed this simple five step plan that will make your next trade show visit a beneficial one.
Over the last week, a story unfolded about a newlywed couple in Dallas upset with the services they received from their wedding photographer, Andrea Polito. A few days ago, Polito issued an open letter to share her side of the story. This story serves as a lesson and caution to all wedding photographers to consider when handling clients and business dealings.
One of the formulas to success is to have a website that is remarkable! If you are not staying on top of design trends and continually developing your site, you will find yourself behind times and will lose business because of it. Gone are the days when we could set up a site and let it sit idle for a few years. We are marketing to the the millennial generation, a generation that has grown up with the internet, mobile devices and social media. Is your website ready to cater to them?
As a busy photographer, productivity is key for my work. I'm often finding myself blocking my own access to Facebook, Twitter and Reddit throughout the day, forcing me to work on the tasks at hand. And while I truly believe photography is the best job in the entire world, a lot of our days are filled with simple mundane tasks - which is why I love Gmail's Canned Responses.
Branching off from their web-based portfolio service, Format has launched a free iPad app named Kredo. The app allows users to add and organize their images into portfolios, exhibit portfolios to clients in a sleek-looking presentation, publish their work to the Kredo Discover network, or share their portfolios with anyone else on any device with optional password protection. While up against the trusty tactile printed portfolio and other digital portfolio services, the unique features and dark, minimalist layout may be something worth testing out.
Photography equipment is expensive, and regardless of whether we are amateurs or full-time professionals, losing your equipment to theft or damage could be catastrophic. A single event (be it theft, natural disaster, etc.) could completely devastate your business and leave you without means of income to recover the loss. Fortunately, DSLR Video Shooter has recently published a video and article aimed at helping those photographers who currently have uninsured equipment find a plan to protect themselves in case of such an event.
Do you ever feel like a "small fry" compared to the "big names" that are established in your area? Ever wonder if you are missing out on business because you don't have the same accolades on your website? Rather than let that get you down, why not embrace being the underdog, after all it has a lot of advantages!
I must be getting old. This year I will turn 32 and as each day of my life passes I care about social media sites less and less. I can remember when a Facebook "like" used to excite me. Those days are long gone, I simply do not care anymore, and my business is struggling because of it.
With every passing year, we see many professional photographers go out of business and twice as many aspiring professionals try to pick up their mantle. If you want to stay in business, it's as easy as investing in your clients.
When people walk through my living room studio, they are puzzled that I do not own or rent a permanent studio space. What many do not know is that when I’m contracted for a commercial assignment, about 80% of the time I must travel to a location or shot at the client’s home base. And, in many cases that requires transporting several 9 foot seamless backdrops and a whole lot of equipment. I don’t have a giant bus to haul all of my studio gear, so it’s been a trying experience to find the right tools to efficiently pack and tote my mobile studio.
Each year over 150,000 people flock to Las Vegas for CES, the world’s largest consumer electronic showcase. Major tech innovators from all over the world kick off the new year by showing off their latest and greatest gadgets and innovations to the public. This year, SanDisk unveiled three new products that are designed to increase your productivity and give your workflow a boost.
Getting your clients comfortable in front of a camera is always a challenge. I still get a little nervous before a shoot so I can imagine what my clients must feel like. In part one of this series, we talked about the importance of the pre-shoot consultation and how it can start you off on a good path toward a successful headshot or portrait session. In this article, I want to talk about ways we can address skin issues with our clients, how to deal with makeup, when to use a makeup artist, and discuss the basics of getting clients comfortable and focused in front of the camera.
