Business

Last week saw the release of ‘Anomaly’, a film that is redefining the approach and model for independent, narrative film making. Co-Director Salomon Ligthelm outlines how he managed the project as it grew from “a 2 minute art film” into the astonishing 38 minute-long final masterpiece, and provides key takeaways for all of us that we can apply to our own stills or motion projects. If you have any interest in what's coming over the horizon for cutting edge, independent, visual media production, this is for you.

When you offer a service, the amount of people who come out of the woodwork to claim their "family and friends" discount is incredible. You can save friendships and avoid family drama simply by setting boundaries that separate friend time from business time. Here are a few helpful pointers on how to prepare yourself and never feel taken advantage of again.

With the year drawing to a close, and the new one just around the corner, it is at this time many of us reflect on what has happened and what we plan to achieve. Year after year it is the same story. We make a couple resolutions, we give it a good go for a few weeks, and then we fall back into some old routines that keep us from making progress. Here’s how I like to tackle my resolutions and keep myself on track each and every year!

What is the value of a photograph? What is the right price for an hour of your work? Those are questions we tackle on a daily basis. Each of us has a different pricing structure depending on the type of job, overhead costs, difficulty, length and reputation. Two years ago, photographer Shantanu Starick decided to abandon the idea of money as a form of compensation and went with the unique concept of shooting for trade, and made/spent no money since. Instead of asking for X-amount of money for each job, all he asks for is a place to sleep, something to eat, and transportation.

Pressure, fear, joy, excitement – these are not uncommon emotions on any shoot. A few weeks ago, I spent a few hours in a helicopter above New York City with Vincent Laforet where we experienced all of these emotions. This exclusive interview and BTS video highlights not only what’s involved to produce aerial stills of this nature, but provides 5 key insights we can all apply to our own shoots.

When I first began shooting headshots, it was a daunting task. Figuring out a rhythm for how a headshot session should go felt like an overwhelming problem. I slowly began to solve the problem through trial and error. It was when I began to realize that we have no control over almost anything in life that I began to find my own rhythm in this crazy photography business.

It is the time of the year when we look back at the past 12 months and decide what worked and what didn’t work in our businesses. This is the most common time of the year to re-vamp pricing for the upcoming season.

I recently read a survey that said the average time a person spends driving a car is 4.3 years. Let me break that down for you. Let's say you live to be 75. That is 37,688 hours spent behind the wheel of a car! Most of us listen to music while we drive, but what if we took that time and devoted it to expanding our craft and making us better photographers? Over the past year I did just that, and the results speak for themselves.

Photographers around this time of the year, portrait and wedding photographers especially, tend to have clients banging down their doors for holiday photos and other must have product deliveries in time for Christmas. While the rest of the world is gearing up for a relaxing holiday, we often experience anything but. From Christmas cards to wedding albums — regardless of the client's procrastination all year — we're expected to produce our work in record time.

I guess I’ve always been different; I’ve never really yearned for a big studio space. As a freelance photographer, the majority of my clients require that I come to their location and shoot on-site. I have a strict organizational-mobile system to transport all my equipment which includes over 8 strobes, 2 scrims and a plethora of staging props and modifiers. I’m asked quite often about my studio and where I shoot all these incredible portraits and dramatic fashion editorials. The answer is easy; my living room.

Everything starts from nothing. Thousands dream of being full time photographers, but knowing how to start a business - and how to grow it - are really tricky parts of a complex equation. Emily Soto today celebrates 4 years of full time professional photography. In this exclusive interview, she shares insights on how she has grown her business, as well as the struggles, hardships and rewards she's encountered along the way. If you're curious about what it takes to make it as a successful photographer today, this might just provide the answers you've been looking for.

Last week Facebook rolled out a relatively minor update, but it may be one that has important consequences for your business' exposure on Facebook. Taking a break from changes to the the ever-evolving newsfeed algorithms (changes that have steadily decreased pages’ organic reach), this time Facebook switched their focus to the search capabilities of the social media platform. With the new changes, the Graph Search tool is now capable of searching through posts for content and keywords. What does this mean for your business page? Well, it appears that with a little diligence, your posts could see an increase in organic reach through this new feature.

This week has been a big one for Instagram. The social media platform announced that it is cleaning up spammers, and Fortune noted that Instagram has left Twitter in the dust with 300 million active users. What does this mean for our businesses? If you aren’t on Instagram, or using it actively, you are missing out.

Yesterday, we showed you some of the very best gifts for photographers and videographers under $75. Today, I wanted to show you some of the very best deals and must have tools for photographers and videographers everywhere that cost less than $200 that are all part of our Annual Holiday Gift Guide.

While people around the world prepare for the holidays, photographers have something else on their mind. For all of us it's that time of year to buy your conference pass, make your hotel reservations, plan shoots with friends and highlight the classes you want to attend at the annual WPPI Photo Conference in Las Vegas from February 26th thru March 5th.

It's that time of the year again, where your loved ones ask what you'd like for Christmas, Hanukkah, or any other celebration you may partake in. Rather than fumble around trying to make a list of things you might need to further your photography career, I thought I'd break down the absolute best gifts for photographers under $75.

Peter Lik must be one very happy camper. Earlier we broke the news of the sale of the “Phantom”, a black and white image of Arizona’s Antelope Canyon, sold for a record breaking $6.5m, making it the most expensive photograph ever sold. A massive internal discussion amongst Fstoppers writers took place shortly thereafter, arguing whether any photograph was actually worth that much money.

Our latest article in the Seniors Ignite series with Jen Basford from 3 girls photography covers how to create a year round senior business. Jen has created a studio that doesn’t slow down in the off months. Instead, she is constantly building her portfolio and generating revenue. How does she does do this? In this article, we dive into the four things that have helped Jen create a year-round business.

As an admin in a few photography Facebook groups about once a week I receive a private message from someone complaining about another member in the group. While I can appreciate the complaints and am sorry to hear about the situation it really is not my right to ban people from a group because of a personal feud they have with someone or because another group member doesn't like what they are posting. Instead, I always recommend using the best feature on Facebook that far too many people are not yet using: block people.

My studio receives client inquires anywhere from once per week to several times a day. Obviously not all of these inquiries turn into paid work, some are a downright waste of time. Dealing with client inquiries is not my favorite pastime, but if everything goes to plan, at least a few of them get me behind the camera and end up paying the bills. Here's a few things to keep in mind when making initial contact and responding to client inquiries.

Remember that time you planned a business and it worked out perfectly? Neither do I. Starting a business, any business, is a daunting task. The reality however is that most of us overcomplicate the starting process and do some severe damage to our business before it ever takes off. Let’s put things into a bit of perspective.

While sharing drinks with a friend, he started inquiring as to how I’m able to supplement my income with video editing projects. The more we talked, the more I realized that a lot of people have the ability and skill to do it, but they don’t understand the small things that can make or break being successful at it. In this post, I’ll share what I’ve learned about being a freelance editor.

Once you have decided who you’re going to sell to and have worked on your portfolio enough to be confident with it, as discussed in Chapter 1, it’s time to get started in the game of marketing. Like any other part of the process, selling your product or service is something that requires planning. Marketing plans for big companies can get really complex, sometimes they can be extensive as a 100 page document, but I’ll try to break it down to the basics. In this chapter you will learn how to think with a marketing mindset, focusing on objectives and organizing tasks that will eventually fulfill your goal.

Jen Basford with Seniors Ignite and 3 girls photography joins us for another interview about building your senior model program. In this article, Jen touches base on what her models receive as part of her program.

Up until now we've talked mostly about how to shift your thinking away from the unfortunate standard of the professional artist. However, we can't really talk about how to build a thriving business without addressing the stretches when nobody is walking through the door. In fact, many of us are probably running head first into that season right now.

It's not often that we feature book series here on Fstoppers, but I personally found that the three piece series by 99U was worth mentioning. In their latest book entitled "Make Your Mark - The Creative's Guide to Building a Business with Impact", author and editor Jocelyn K. Glei interviews successful creatives to find the secrets that helped separate them from the rest of the pack, making "Make Your Mark" a must have book for photographers looking to increase their business.

I have always associated a romance with being a specialist photographer, whether this be in the area of weddings, fashion, automotive or dreamy tintype portraits. You are valued as a master in your field and people want you for the style that you create. On the other hand, there are positives in working in multiple industries as a photographer. You rarely get bored due to the variety of work you do, and it’s fun to learn new skills and adapting to various situations. You might have to manage different “identities” but that suits you fine because you love the challenge conquering different fields.

Self-promotion is an aspect of photography that many, if not most, photographers struggle with. If you’re a photographer who’s in business for yourself, you know that a good portion of your working hours is spent exploring ways to stick out and stand out from the pack. While there’s certainly a fine line between shameless narcissism and tasteful and effective promotion to help your business and brand grow, The Photographer's Guide To Self-Promotion helps navigate that border with some keen advice and tips to grow your photography business.

The holiday season is right around the corner, and for many photographers it’s one of the most lucrative times for print sales. If you’re selling framed prints of your work, it’s imperative that you package your products correctly in order save yourself a lot of money from damages, and to avoid having disappointed customers. Let’s take a look at how to do packaging the right way and earn yourself repeat customers that will come back year after year.

Freelance photographer is a term widely used inside our craft. Yet what does it truly mean to be a freelancer? And more importantly, what aspects should you take in consideration in order to make freelance photography work to your advantage?

As a wedding photographer I understand the difficulties of running a business, shooting weddings on weekends and editing photos during the week. It can really eat up a lot of time in the schedule and if you let it, it can take priority over your family life. That's why as creatives we have to set limits on ourselves and make sure we always put family first. One photographer that is the perfect example of how to put family first is Vancouver wedding photographer, Matt Kennedy.

As Director of Photography for Sports Illustrated, Brad Smith is witness to a lot of freelance photographers trying to get their foot in the door. Albert Ayzenberg of A.A. Productions sits down with Brad to talk about what freelancers should be doing to get noticed, and ultimately be hired, by photo editors. Whether you’re new to the industry or a seasoned professional, it’s worth taking a look at this interview to get a better sense of what employers such as Sports Illustrated are looking for and how best to show it to them.

The use of Photoshop by companies is changing and it’s indicative of a much deeper trend. Earlier his year, American Eagle stopped retouching the models in their 'Aerie' lingerie shoots. They claim that the 9% sales increase last quarter is directly related to this position. This is an unprecedented commercial statement, and has wide implications for photographers, videographers and post production specialists everywhere.

Last year we hosted our very first Fstoppers Workshops in the Bahamas and it was the most rewarding experiences of my life. So many amazing friendships were made, long last memories were created, and most importantly so many photographers were able to take their businesses to the next level. Today we are excited to announce the 2015 Fstoppers Workshops, and we hope you can be a part of another unbelievable experience.

Why is it so hard to hire someone to fill a creative position? At this point I'm afraid that art school might be making most graduates unemployable egomaniacs. I know this because I used to be one.

As photographers, we are all subject to the “I saw this photo on Pinterest” or “I love this photo of my friend” requests. Below are three tips on how to handle these requests without killing your creativity and keeping your client happy.

Excuse me a moment while I try and reassemble my brain, it’s kind of just been blown by the video reel I’m about to talk about. While I collect my senses, feel free to join me as I showcase this piece of artistic genius and the talent of the young lady who put it together. This might just be the most insane, joyous 50 second video you’ve ever seen.

Whether we're a photographer, graphic designer, painter, musician or dancer... throughout our career, we’ll slam right into a rock solid wall and it some cases it can be so traumatizing that some of us may never recover. It’s not really a question of if; it’s a question of when and if you’re a new artist then brace yourself, there will come a time when things just don’t click. I’ll be honest; I hit that wall with writing for Fstoppers this past month. Writing 1,000 words once a week is no easy feat, I figure it's only appropriate to write about this very topic as I sit here in recovery from a creative collapse.

We have all been there at one point or another. The thought of picking up a camera and having to take more pictures seems less than appealing. Shooting the same thing over and over, dealing with frustrating clients, or simply not getting the results you had hoped for. All these things can take a toll on your mental state and will eventually translate into feelings of disdain towards your passion. It might feel like you need a miracle to find your passion again, but here are four things which have worked for me, and maybe they can work for you as well!

When I first met Anna Rowley while filming Peter Hurley's Illuminating the Face tutorial, it was obviously clear that she had discovered the psychological power behind Peter's headshot directing skills. That day she shared with me her belief that there might be a direct correlation between how a person reacts in front of an intimating camera and how they perform in their workplace. Everything she told me was extremely interesting, so I was pleasantly surprised when Peter texted me this TEDx talk yesterday. I'm curious to hear what you guys think.

At the end of any speaking engagement I'm involved in, I usually offer a bit of advice which includes "Don't go into debt over this". If you're just starting out, trying to make a go at a career in photography, you need to focus on learning the craft, mastering your equipment, and trying to build your business to a point where you have a steady and somewhat consistent income. The business of photography is a constant ebb & flow, and if you don't have the intestinal fortitude to endure lean times, then it's probably not the right profession for you.

We see mass evidence of poor goal setting once a year without fail. New Years comes around and people resolve to change their lives in one fashion or another. Why is it that statistically only about 10% of resolutions are ever actually completed? Are the goals impossible? Probably not, most of us don't set goals we know we can't achieve.

On the heels of an extremely successful Kickstarter campaign, celebrity and headshot photographer Adam Hendershott launched The Headshot Truck with his wife, Sylvia, and a team that includes another photographer, make-up artist, wardrobe and re-touching gurus, and even a tech and proper manager. The Headshot Truck is a great example of how a little ingenuity can give way to a brand new studio business while others are shutting down every day.

A sign at the flea market read "Creative Minds are Seldom Tidy." Do you ever feel this way? Do you ever wish you had a program that would help you organize your thoughts, your to-do's, your contacts, contracts, invoices even bank information? As a creative, often we get so caught up in our work that we forget to run our business like a business. Fortunately a new program recently launched that will help you get everything organized and automated in your business making more time for you to actually do the things you love.

One of the big things lacking in my workflow was the ability to schedule Instagram posts. I have a personal Instagram as well as two work focused Instagram accounts and remembering to post on each one is time consuming and frustrating. About once a month I'll check to see if Hootsuite has added the ability to schedule instagram posts, but unfortunately it still does not. This month, my Google search led me to Latergramme and I was instantly smitten.

The process by which small businesses develop is changing. Thanks to the "lean movement" people are realizing that the same strategies governing large companies simply don't work with startups. Make no mistake, you are a startup.

Fstoppers editor and writer Zach Sutton took the time to open up to TogTools owners Jess and Stephen, covering everything from how he got started to in-depth tips on how to begin teaching photography through workshops and diversifying your photography business. While he also contributes to Photofocus and Retouching Academy, Sutton has a strong foundation in his own well-known photography business that has taken him from travel assignments to the most intimate weddings and even well-established workshop tours. Take a hint from those with experience, as this is a rare opportunity for some great, free advice from a seasoned pro.

If you're familiar with Fstoppers, you've certainly have heard of Pratik Naik before. As a contributor to Fstoppers for years now, Pratik has been able to share his own retouching secrets that help make him one of the biggest names in the retouching community. Following his recent trip to Seattle to host a Creative Live series - one of the most watched to date, I was able to meet up with him and talk about his upcoming projects and his path as a world class retoucher.

Melissa Rodwell has been there, done it and got the t-shirt. A thirty year veteran of the world of fashion photography, she has paid her dues and then some. She has seen the trends come and go, and now has the knowledge and experience to help those just starting out. Anyone interested in fashion photography, or simply how to survive as a professional photographer will benefit from this frank and exclusive interview.

If you are a photographer, there is a strong possibility that you do a fair amount of work from home. With such an abundance of media and devices fighting for your attention, it can be a struggle to stay productive. Use the following tips to help you stay efficient so you can get out of your house and have a life!