Prepping for the off season is something we rarely do, as we barely have time to keep our heads above water during the busy season. Even though we may break goals and surpass expectations at certian times, there are always a few months out of the year where we feel like we are starving for work. A couple months of low sales can take half the year to make-up and recover financially.
At first when I saw the title of the document in question "The Photographers Guide to Instagram," I was hesitant and almost blew it off as yet another cliché, small list of tips and tricks that have been passed around for the past 4 years since the inception of the popular photo sharing app. I was pleasantly surprised to discover that it's much more than that, and a must-read for anyone finding themselves not maximizing Instagram for its full potential.
Photographer Lukas Renlund recently traveled to Cape Town, South Africa where he had his "Steal My Photograph!" photo exhibition. This is the forth show/exhibition of its kind, in which he asked random people who passed by to try and steal his work. He decided to create value (or at least perception of value) for his art by making it worthy of stealing. And of course make it into a fun exhibition people will share with their friends and will remember for a long time. Check out his short BTS video of his most recent exhibition, and read his exclusive interview about the whole project.
On June 25th, the action/sports camera GoPro went public and their stock grew 50% in value overnight. Their 2013 earnings were almost 1 billion dollars and their small, tough, and waterproof camera has become the world's highest selling camera. Can this company's growth continue?
As a wedding photographer I am always looking for tools that make my job easier and the experience for my clients better. For years one of my least favorite parts of my job was getting feedback and approvals on wedding albums I designed for my clients. Fortunately all that has changed since I have started to use AlbumDraft. There are a number of programs that compete with AlbumDraft as software for album proofing - I've just found theirs to be the most convenient and easy to use.
In December of 2013, Amazon teased the world with the thought of delivering (small) packages to your doorstep using drones, as first reported here. It got a lot of people talking. But since that initial announcement from Amazon, there hasn't been any indication that it was real. Was it purely a publicity stunt? If it was, it was a good one. But what if it was real?
Over the past years Fstoppers.com has grown into something much more massive than I ever could have imagined. Patrick and I built this website from absolutely nothing and all of our success can be attributied to trial and error. We decided over a year ago that the new website would block NSFW content and today I will explain to you why we made that decision.
Back in 2004 I was given the Nikon D100 digital camera for Christmas and I started making money with the camera within a few months. I fell into wedding photography and within 2 years I was making almost 100% of my income shooting them. In the last 10 years I never learned how to process a RAW file (effectively) or use Lightroom until last week.
If you’re anything like me, you’ve got hard drives full of footage from personal or other non-commercial projects, that don’t serve much use once the project they were shot for is completed. I’ve considered trying to license it as stock footage, but never really taken the time to do it. After checking out the site Nimia and interviewing one of their staff however, I decided to give it a try.
Regret is the worst feeling in the world but as humans, we feel it. There are times we all look back at, kicking ourselves thinking "if only I had known… I would've done it differently." I remember telling myself if I was ever given the opportunity to be heard, I'd collect a list of tips to share with others so they don't have to feel the frustration that often comes along with regret.
All this week at the PRO EDU studio in St. Louis, Michael Woloszynowicz has been hard at work showing off his techniques for an upcoming tutorial series on creating fashion and editorial photography. Today at 11am CST, myself along with the rest of the video crew will be streaming his model test look demonstrations live from the studio.
Last year Mercedes-Benz USA (@MBUSA) ran a very successful social media campaign using Instagram and some of its top influencers to spread the word about the new CLA which you can read about here. Now, they are at it again with a new approach on the much anticipated Mercedes GLA. What better way to advertise than to hit social media with some absolutely stunning adventure photos?
I recommend watching this very interesting (and brief) interview of Ramit Sethi on how to charge more for your work. Whether that work is photography, videography, graphic design or anything else, he has some interesting things to say including why charging what others in your territory are charging is a bad idea.
Presenting your work to potential clients has been made extremely effortless and efficient with the rising popularity of social media platforms and template-based portfolio websites. It has never been simpler to upload your photos to the internet and reach out to employers with a hyperlink. This method certainly works for a few, but many photographers still have trouble with securing assignments. This is where a sizable print portfolio can help you stand out from the crowd, as advertising photographer Erik Almas explains in his straightforward video tutorial.
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For my inaugural post on Fstoppers, I want to run down of a few of the apps that my studio manager and I use almost daily to help manage the studio and keep things running smoothly. Many of these you’ve probably heard of, others may be new to you. The list is actually endless, but I’ve narrowed it down to these nine to get us started:
David Jay, founder of Shoot And Share a platform for photographers to share high resolution images with their clients, made a rather interesting comment on social media the other day. He proposes you ditch the rights to your work in celebration of freedom and claims it will make you a happier photographer and the world a better place!
Yesterday, Canon and Microsoft agreed to terms on a cross-licensing agreement on each of their highly valued patent portfolios. This now means that Canon and Microsoft are able to use each others patents easily, allowing innovation and new products between the two of them to be released much quicker than before, but what does this mean for the photography community?
You don’t need another image of the bride’s shoes, the groom’s bow tie, or some other “detail” photo to repost all over your Pinterest album. Really, you don’t. That’s not the photo that will make you the hero of the wedding day, or even keep you in the conversation for the rest of the evening.
A month ago I flew to North Carolina and was the Director of a 5 person crew for a week-long video shoot at a multi-million dollar corporate facility. Then just last week, I spent 4 days in Albuquerque as a Production Assistant, shooting behind the scenes images and getting lunch for the crew. My ego almost stopped me from taking that gig, but I’m glad it didn't. Here’s why.
Awhile ago, fellow writer Peter talked a little bit about barter, and how to use it when a client has no budget, as well as a few other tricks. We always think money makes the world go round, but if you're working with an individual, stand alone businesses, there's a lot more than money to work with. I've done quite a bit of bartering in the past year, and there's a few steps to make sure it's a win, win situation for both sides.
"For the last four years this has been true: the top three search terms that clients are using on Getty Images are woman, family and business in that order." - Pamela Grossman, Director of Visual Trends at Getty Images. This is very powerful information for strategic business marketing, but it means even more on a societal level. Pamela and Jessica Bennett, Contributing Editor for Lean In, recently discussed how visual media has often portrayed women at this year's Cannes Lions Festival.
If you have been reading Fstoppers for the last year, you may have noticed our post about Wave Accounting for desktop use and how it offers free invoicing, receipt creation, accounting, and more. Now, Wave has just announced their release of an official iPhone app so you can create invoices and more on the go. This app, in my personal opinion, is the best way to create invoices and get paid by clients.
Adobe was very clear that the 2014 updates were mainly focused on what they have seen to be a rapidly evolving market: Mobile. Adobe is seeing a rapid pace of change, explosion of mobile, and a world that is continually and incredibly connected. But their software, for real-work at least, is still tethered to a desk. Adobe thinks this is a problem, and sought to solve it.
Many people in the editorial and commercial industry still send out promotional mailers. But the truth is, if you are just sending out a flyer with a few photos, you are flat out wasting your money. Clint Davis worked a desk job as an Art Director for multiple national magazines, which gave him a front row seat to photographers and illustrators sending in promotional mailers. He branched out, and decided to defy the odds of being thrown in the trash.
Last week, Adobe teased one of the many new features they will be unveiling this week during their launch event in New York (and online). A question that I saw asked in the comments of that article, as well as again posed during a recent Adobe briefing I attended, asked that since we were promised fast and regular updates as a part of the Creative Cloud model, why then are we waiting for a major hyped release? Well, I have an answer for you.
I've been shooting professionally for just over four years now – “professional” as in starting a legitimate business where I charge money to take photographs of my clients. We could wax poetic on the distinctions between “amateur” and “professional” that don’t involve the exchange of money, but the area that I want to focus on has to do with the responsibilities and perceptions that come along with people hiring you as a business.
If you aren't growing you are dying. Maybe it is pessimistic view or a harsh reality for our industry. If you and your business isn't growing and adapting with the fast pace of an ever changing market and technology, you will become irrelevant. I have read dozens of negative articles online about running a photography business- this isn't one of them.
The music business is a brutal, cutthroat, dog-eat-dog world and I lived it for nearly 10 years. Since the age of 16, I struggled as a touring musician, surviving off nothing but cold Spaghettios and sleeping in a decade-old 8-passenger van. I was fortunate enough to explore the nation and see things that most will never see, but by the time I left the business I was completely burnt out.
I've had some pretty amazing experiences in my life. Fstoppers.com has given me incredible opportunities like meeting Bon Jovi, or riding in the first Lamborghini Aventador in America. Our international workshop last week took a year of planning and insane amounts of stress. On top of it all, I had the flu during the entire week. Even still, last week was the most rewarding week of my life.
We get stuck, we fall into these positions where we call ourselves photographers and think that's all we'll ever be. That's not a bad thing, but the truth is there are so many different outlets we can flow into being photographers. For some of us, that means using our knowledge and abilities to help others. Thats exactly what Jose Rosado did with his new company, Zēro.
Do you want agency grade models in your portfolio but can't quite cut through the competition vying to test with the same talent? Do you want agency grade models in your portfolio but can't afford the agency rates? Modelling agencies are a fantastic source of top models but they are not the only way to acquire this elusive talent and build your portfolio very quickly to a professional standard.
So many talented photographers who dream of being full time professional photographers are too afraid to make the jump and quit their 'safe' full time job with steady income in order to do so. Too many people will settle for something they don't love doing just because they're afraid they'll fail doing what they really love. If you're one of those people, hopefully this 1-minute video will change the way you look at your future and profession.
Earlier this year Lukas Renlund, a 30-year old professional photographer from Scandinavia, sat down and tried to imagine what the photography industry might look like in 5 or 10 years. That imagination-session lead him to quickly start a new photography/media company named 'Not So Fast | Media'. Instead of offering still photographs to their clients, the new company focuses only on creating motion photographs- Beautiful moving images.
A number of years ago, I read on a photography/marketing blog that there are reasons why we, as photographers, should think about working for free. As I was just then beginning my journey with my brand-new DSLR, I took the information with a grain of salt and imagined a day where getting paid to do what I love wasn’t some far-off pipe dream,
As a photographer, your average day most likely includes at least one blog, social media, or image post. Piggybacking on these posts with additional links is a great way to sell a product, promote a service or grow your following, but as with anything, there is a good, better and best way of doing things. Here are some tips that will help you to maximize the return on your daily posting efforts and generate more business.
A year ago today the Chicago Sun-Times laid off their entire photography department, replacing veteran photographers with freelancers and reporters armed with iPhones. This move left 28 people without jobs, including pulitzer prize winning photographer John H. White.
White, in a statement to Poynter, said, “It was as if they pushed a button and deleted a whole culture of photojournalism.”
Israeli photojournalist Ziv Koren is one of the most successful photojournalists in the world and mostly known for his unique/striking Arab-Israeli conflict images. In the past 25 years he won multiple prestigious international awards and captured some iconic news photos we all know and appreciate. Recently Jared Polin sat down with him in his studio in Israel for a very interesting 45-minute video interview that you won't want to miss. [Interview starts at 1:16:30]
As photographers, we’re constantly re-crafting our portfolios, building new work, and (hopefully) growing as artists. Along the way, many of us will face challenges, get burnt out on locations, and ultimately feel in a rut. Through time and education, we invest so much into our portfolios, however the best advice I can give is to invest financially too.
If you're like me (and basically every photographer I know), you're a little bit paranoid. Your heart skips a beat when you hit "Format" on your memory cards. You don't trust a source unless it's backed up. ioSafe was not originally built for photographers, but it certainly caters to them with a fireproof, water proof and basically life proof design. With the addition of specialized apps, ioSafe looks to be a the way to store and monitor your precious images and video.
I was recently introduced to a new business, TogTools.com, from a photographer friend of mine and co-founder, Jess Robertson. TogTools is a free online resource for new or emerging photographers to gain knowledge through various podcast interviews from notable creatives in our industry. The focus of their interviews are all things related to running a successful business.
On Tuesday, May 27, 2014 from 1:00 PM - 3:00 PM eastern daylight time B&H is hosting a panel discussion with special guests Eduardo Angel, David Flores, and Mathew Frazer who will explore and discuss the new 4K Panasonic Lumix DMC-GH4. The GH4 has a lot of hype behind it, and for good reason- The camera is shaping up to be a video monster.
The whole idea of what a camera strap should look like and how it should perform changed when the MoneyMaker hit the scene just a few years back. Gone were the days of tactical black nylon. A new era of stylish form and function began when Tulsa, Oklahoma based wedding photographer turned entrepreneur Matthew Swaggart founded HoldFast – a luxury line of leather camera gear and accessories.
One of the biggest frustrations any new professional photographer has is obtaining clients. I’m going to assume that at this point you have sufficiently nailed down your technique, you’ve built up a decent portfolio, and you have a website that is easy to navigate and shows off your work. So why are you not getting replies from your prospective clients? Well the answer may have NOTHING to do with your photography.
A few weeks ago I released a video featuring my friend and fellow photographer Blair Bunting in the backseat of an F16. The video blew up on Reddit (#1 in r/Videos making it to the top 5 of the front page), was featured on Gizmodo, Jalopnik, Daily Mail, Telegraph, CNN, ABC World News with Dianne Sawyer, hundreds of other blogs and even was officially recognized by YouTube. But for reasons still unexplained to me, it has been removed from YouTube and there is nothing I can do about it.
Vincent Laforet’s Directing Motion workshop has done what every workshop should do – it’s challenged my current way of working and given me clarity on how I can improve my work. Less than 24 hours after the workshop, I was working differently, shooting differently and thinking differently. This might just be the best workshop for those shooting (or with an interest in shooting) motion work, ever.
When you’re backed by the likes of Silicon Valley superstars like Youtube co-founder Jawed Karim, Y-Combinator, and a half-dozen or so other techie entrepreneurs, you know you’ve got something good. That something good is Lumoid, which rents photo gear at unheard-of prices, especially when you add in a few perks...
When each of us picks up our camera, whether it be for the first time or the ten-thousandth time, our finished work is a product of everything which has inspired us. Everything we've seen, everything we've done, everything we've learned and grown from can be seen in our work in at least some small part. That's why, I believe, it's important to not only look back at our work on a regular basis with an eye critical to how technically proficient we've become, but to look back at our work from an influence-based standpoint to see how much of ourselves we can find into our work.
Photography-related groups on Facebook are growing exponentially along with the exploding industry. As with many things in life, there are pros and cons when participating in these groups. One can experience valuable feedback, expertise and positive reinforcement from peers, while also experiencing nitpickers and people who pull you down. There are far more important elements often missed when discussing groups that could change the way you benefit from them... forever.
Anyone who reads Fstoppers knows about Peter Hurley and his successful headshot business. Aside from being a great photographer, Peter is also a respected educator and speaker. We always see him in action in the different videos, and see his working techniques and creative direction, but we never really had the chance to hear the story of how he became the successful photographer he is today. Check out this very interesting video where Peter talks about how he went from being on the Olympic team, to being a headshot photographer.
One of the keys to running a successful photography business is to be constantly innovating and searching for the best ways to serve your clients. A month ago I made the decision to use Pixieset for my client galleries. Here are my Top 10 reasons why I feel it is a good choice for all professional photographers.
