Business

Wedding Chicks has responded (located at bottom of article).

Advertising utilizing social media has been an uphill trend for those of us in the photography profession, but when does it become unscrupulous for a company to charge photographers for more exposure using their social media sites? When the social media sites say it's against their terms of service, apparently. Wedding Chicks, a popular wedding blog, is doing just that to wedding photographers on Pinterest and other social media sites.

Have you ever setup a meeting with a potential client, only to find out close to the meeting date that they’ve booked with someone else? If only you could have found a way to be in the same place at the same time as them to make the meeting happen earlier, they could have seen that you are clearly the better choice. With Skype and FaceTime you have that ability, and you should use it!

WPPI is less than 4 weeks away! The largest annual industry event for photographers and filmmakers that draws in over 13,000+ people to learn new techniques, build relationships, experience new products and find solutions for their business. This will be my 6th year attending WPPI and so I wanted to use my experience to share some valuable tips I have learned throughout the years.

Last summer we flew Mike Kelley, one of my favorite architecture photographers, to Charleston for 3 weeks to film the 8 hour tutorial How To Photograph Real Estate, Architecture and Interiors . Mike's technique of light painting and compositing is so polished and time consuming that I assumed no Realtor would actually want to pay for it. I was wrong.

Shooting speeding boats at dusk from a chase boat with a camera on a stabilizer is the norm for Richard Steinberger, a maritime photographer based out of Denver, Colorado. For a recent advertising campaign with Boston Whaler boats, Steinberger worked in tandem with a video production unit and shared the challenges of working on location, keeping the cameras dry and coming away with compelling advertising imagery.

As wedding photographers we are hired to show up and photograph one of the most important days in the life of our clients. So what happens if you get sick, or even die, with weddings jobs under contract? Do you have a plan? This week I had an eye opening experience that made me rethink my own plan. Here's my story and some tips to help you develop a plan of your own.

Whether you love or loathe Instagram, today's post looks at just how powerful a tool it can be. Last week, a friend took a simple shot from his bedroom window. Within an hour, it was picked up by the AP, and began appearing in major publications nationally. Depending on how you treat it, Instagram can be a firecracker or a stick of dynamite for your business and social presence. The punch it packs is up to you.

OnOne Software is certainly not a new name to the retouching world. Building software since 2005, OnOne has brought us a long line of Photoshop plugins and Lightroom presets. Continuing their goal to make retouching a far less painstaking process, onOne Software has decided to give away their flagship Perfect Effects 8 software for free, but only for the next few days. But what exactly is onOne Perfect Effects 8?

This year, Leica turns 100. The “Leitz”, the first camera for 35mm film, was brought to market back in 1914 by Oskar Barnack. Just what is it it that makes Leicas so special in the eyes of so many great photographers, and does this justify the often insane costs of ownership?

About 15 years ago, the first DSLR was introduced. The Nikon D1 showed consumers that digital was the future, and was quickly superseded by the Canon 1D. Sporting just 2.7 megapixels (and 4.15 megapixels for the Canon D1), the technology wasn't quite there to make the DSLR groundbreaking. 15 years later, the DSLR has become the staple for photographers everywhere. So where will we be in say, another 15 years?

Wistia is a video player (think Youtube and Vimeo) for businesses who want a high quality player but don't necessarily want the social features you get with the mainstream platforms. In addition to being a quirky and fun culture and offering a sweet product, the Wistia team also provides tutorials and tips on making your own great company videos. This one offers some great info on choosing a microphone.

Demanding anything is a scary notion but the trend towards social and global responsibility is growing in 2014, and having the right voice and attitude can result in elevating your brand. As we enter the New Year it is no longer enough to make separate personal and professional goals. The distinction between the two is blurring for many businesses as the global marketplace looks towards feel good solutions. How can you be part of the change?

I have always been a huge music fan. A few years ago I bought a guitar and I've had a blast learning the basics. One day I would love to play professionally but I'm not exactly sure how to get paid for my music. I'm considering paying $100,000 for someone to teach me how to play guitar.

So, it’s two weeks into the new year – how are things shaping up? Booked a ton of new work? Setting up to land your dream client? If, like me, you’re still working out the kinks and wondering how you’ll make it all work, this post is for you. I’ve got five tips to help keep you going, keep you motivated and keep you on track for the year ahead.

It all started happening in the early 2000's as the once expensive CD-R disc burners began to heavily drop in price and later came pre-installed in every computer. Then clients started asking, "Can I get a disc with the photos?" and a new era of disc burning began which lasted over 10 years. Fortunately, over the last few years other options have become available, which leads me the prediction. This year will be the very last in the 'disc burning era' and quite honestly I can't be any happier about it.

Last week Jaron Schneider posted an inside look at the decline in Facebook engagement. For those of us with Photography pages to promote, this means that now you will have to pay each time you want your posts to reach an acceptable amount of your followers. Youtuber Veritasium created an informative video that explains the situation in even more detail.

My photographer-friend from Moscow Aleksey Dovgulya is visiting me in Los Angeles right now. We went to the same high school, but only met in 2008 after I got into photography. While I was studying in Australia Aleksey built an impressive list of commercial clients in Russia. In the past few years he has photographed for major brands such as Rolls-Royce, Renault, BMW, Schwartzkopf & Henkel, Benetton, Vogue, Christian Louboutin, and the list goes on and on.

There are many hurdles that a new photographer tries to overcome early in his or her career, one of which is simply that we don’t have the funding and massive budgets that some of our more well established peers might have. When it comes to choosing a location for our photo shoots we often find ourselves restricted. Here are 7 places you can shoot on a budget!

I am a serial procrastinator, I will do it tomorrow is a common theme. However my goal this year is to meet my deadlines! Nothing is more unprofessional than missing a deadline for a client. With Google Calendar and a simple Excel / Google spreadsheet file I am able to schedule a multi-deadline schedule in a few clicks.

As many of you who have your own photography pages probably already noticed, Facebook drastically changed their Pages organic reach algorithm on December 3, 2013. We have been living with the changes for a month, analyzing the effects on our brand and how it affects you, and the news isn’t good. With dramatic decreases in reach and engagement, our Facebook community is not nearly what it was. So what can you do about your own Pages?

Each week, we have a segment called "Fstoppers Answers" where we ask our staff various questions from the readers. Last week, we asked “How Did You Approach Your First Agency/Client?”. This week, we get festive and ask what your New Years Resolutions are.

Change is afoot and 2014 could well be the year that completely redefines the photo and video landscape as we know it. It doesn’t matter if you you shoot weddings, fashion, portraits, landscapes, products, food or concerts - these changes will affect us all. Here are three game changers - let's take a look at what they are, what they could mean for you, your photography and your business.

One of the goals I have set for myself this year is to read and study one non-fiction book each month. I love reading and have learned so much from some great books over the years but just feel like it would be even better if I was able to do this with a group of like-minded photographers so we could read, discuss and learn from each other.

2013 has been exceptional for Fstoppers. Between winning the [F] Award for Best Online Media/News Resource this past March, and having over 45 million pageviews in this past year alone, Fstoppers has become among the largest websites for photography news in the world. So to celebrate, lets take a look at some of the posts you clicked on the most this year.

Here at Fstoppers we featured both Brooke Shaden and Lindsay Adler countless of times for their great photographic work as well as their methods of working and handling business. Today they joined forces once again and did an hour and a half live broadcast answering questions asked by fellow photographers - from inspiration to business and struggles. Bring some snacks, sit back and enjoy!

Each week on Fstoppers Answers, we answer a question asked by the photography community. This week, we were asked - "How do you market to social media? (When marketing your photography on social media, is it more effective to always be trickling out content constantly, or less frequently but higher quality and more content at once. For example, if I do a shoot with a model, should I post a photo a day, or a set a week?)"

You finally got that Canon 5D Mark III camera you have been desiring and now you are trying to figure out how best to take advantage of all it's great new features. Here are five ways I have customized my camera to best fit my needs while shooting weddings, events and portraits.

Do you have a hard time differentiating yourself from the price anchors of other mediocre photographers? Have you considered taking the Starbucks approach to your products? In this two part series by Spencer Lum, of the Ground Glass Blog, he takes you through the psychology and sales techniques to increase your sales. Check out part two below.

Each week, we ask the public to submit a question to have answered in our segment called "Fstoppers Answers". Last week we asked “When Did You Make the Jump to Full Time Pro?”. This week, we asked the staff of Fstoppers "How Did You Approach Your First Agency/Client?"

When winter hit and weddings and senior portraits weren't generating any income, Michael Sasser decided to expand his reach by adding boudoir style photography to his repertoire. If you're looking for a way to increase your business through the slow months, this might be just the thing for you. In this interview, Michael explains how his new sessions have been working out.

Sometimes the one thing holding us back from bigger and better things is actually ourselves. Yes you CAN do everything, but SHOULD you? Many successful photographers have found ways that they can specialize their jobs within their own businesses so that they can do what they love and do best, and outsource the rest.

Each week, we ask our writers a question generated from the public in a series that we call "Fstoppers Answers". Last week, we asked our writers the long "What Is Your Photo Education? How Important Do You Think Formal Education Is In The Field?". This week, we ask our staff "When Did You Make the Jump to Full Time Pro?"

Many of you might already own a Google Chromecast. If you don't yet I would highly recommend picking one up. They are inexpensive ($35) and it's one of my favorite gadgets of the year. Here are some of my favorite things you can do with Chromecast and why I say it's the best $35 you can spend towards your education.

Blogging is a great way to share a series of photos from your work. Sadly though many of us don't do it any longer because let's be honest; it's a pain in the ass. Fortunately a new web service, Exposure, is out that looks beautiful and is a perfect replacement for those that loathe blogging.

Each and every week, we feature a segment called "Fstoppers Answers", where we invite our community to ask a question to our writers to answer. This week, you asked "What Is Your Photo Education? How Important Do You Think Formal Education Is In The Field?"

Working as a commercial photographer, I have the opportunity to travel often with my work. In the year 2013 alone, I've flown over 25 thousand miles, and have a few thousand more before the end of the year. Here are some tips I've picked up over the years to help make traveling as a photographer much easier and far less stressful.

As the end of the year looms, we begin to look back and reflect on the previous year and think about aspirations for 2014. What will make this coming year successful for you? Getting paid to live and work as a photographer? Producing creative, fulfilling work? Being published? Teaching and helping other photographers? One photographer I've worked with this year did all of these and in this interview, she shares her insights on what success is for her - and importantly, what this could mean for you and your career in 2014.

Tired of hunting for budgets as if they were unicorns? A few weeks ago I wrapped up our commercial pricing guide which is a great reference IF you can get a paying client. As many of us know, sadly, that can be a pretty big IF. Here are a few strategies to help you turn a client with no budget into a winner!

If you haven't heard about Bitcoin yet then you really should pay attention to this because in the long run it could make you a lot of money. Before we get into the whys and hows and what it means for photographers though, you need to know what it is in the first place. Bitcoin is a decentralized digital currency designed around the idea of using cryptography to control the creation and transfer of money

For the past 2 years I refused to join Instagram. I just didn't think it was for me, I didn't believe I need it for my business and I just didn't like the idea of destroying my photos by cropping them and adding weird filters. So many people tried to convince me to join Instagram in the past year or two, and I always said "No chance!" But finally, after continuing insistence by friends, last month I decided to finally give it a try and just one week later, I got my first corporate client from it. Kind of crazy.

Each year Patrick and I work on one extremely large project. Two years ago we created The Art Behind The Headshot with Peter Hurley. Last year we finished our 14 hour tutorial on how to become a wedding photographer. In 2013 we teamed up with Mike Kelley to produce what I believe is the best resource available on How To Photograph Real Estate, Architecture, and Interiors.

Each week, we ask our staff of photographers and videographers a question pertaining to the industry, from our readers. Last week, we asked "How Do You Balance Your Personal Creativity In Your Paid Work?". This week, we as "Does Not Having The Latest Gear Make You Feel Less Adequate?"

As a wedding photographer and workshop instructor I travel quite frequently. In the last couple of years I have been all over the world and throughout this time I have picked up a number of great travel tips. Here are six of my favorites that will hopefully make your next trip more enjoyable.

Anyone who happened to see me speak at Photo Plus this year knows that I am obsessed with both photography and business. I love learning from those who have been big successes in any field because the idea of building something in general is so exciting to me. This 60 minutes interview with Nick Woodman, the creator of the GoPro Camera is the most inspiring video I've seen in years.

Every Wednesday, we have a question to ask our writers in a series we call Fstoppers Answers. We encourage the public to ask questions they'd like our staff of professional photographers and videographers to answer. Last week, you asked to hear our worst mistakes, this week you ask "How Do You Balance Your Personal Creativity in Your Paid Work?"

Blogging is essential for photography. Not only does it provide an unique interaction with potential clients and fans of your work, but it’s also essential for SEO purposes. When building web presence, every expert in the field of SEO and Web Development will tell you to blog often, and this tool is essential for the modern day blogging photographer.

So I just landed in Colorado, and while working from my laptop on a TV tray worked in a pinch, getting a home office set up quickly and cheaply has been a top priority of mine. I’ve come up with some tips that have helped me now and in the past when it comes to making a functional workspace at home.

Nikon has always been the silver medal holder in the High End Digital Camera race behind Canon, but always remained proud with their numbers boasting well above Sony, Fuji or Olympus. With their recent quarterly statements however, Nikon seems to be struggling even more than they had thought, and posted slipping numbers for the third quarter of the year.

Each week, we invite you to ask a question for our writers to answer in a segment called Fstoppers Answers. Last week, we asked how each of our writers found their niche, this week, we invited each of our writers to tell us about 'The Worst Mistake You Ever Made in Your Photographic Career?'

You've been out shooting for 12 hours, you've got 4 cards full of data, it's midnight, and you have another shoot first thing in the morning. Wouldn't it be nice to have a solution that allows you to pop all those cards in a reader at one time thereby getting your download done 4x faster than if you did it with one card reader. Now there is with the new Lexar Professional Workflow Reader Solution.