Business

The portfolio review is likened to speed dating for good reason — you often have only 20 minutes to make a lasting impression. Whether you are having a one-on-one chat in a prospective client’s office or meeting at a photo festival round robin with several reviewers, here’s some advice for how to succeed… and, hopefully, put yourself in contention for future visual opportunities. As the saying goes, “you never have a second chance to make a first impression.”

A couple weeks ago, fellow Fstoppers writer Peter House wrote an article on focusing your work. I got excited at the possibilities of him giving tough love on the photography community as a whole. This article however, while exceptional, was centered on focusing your business efforts to grow to new clients. I’m here to do it a little different, and going to tell you what you're doing wrong and why you need to stop.

If you’ve ever wondered how much time a good make up artist can really save you in post on your stills images, you might want to take a look at the absolutely stunning before and after shots in this article. Believe it or not, no Photoshop was used in the making of any of these images, this is all done the old fashioned way - straight out of camera.

Every week, we ask our eclectic group of writers to weigh in on a question that is asked in the comments from our own readers. The questions can be anything relating to photography, and we invite everyone to participate in our segment called "Fstoppers Answers". This week, we ask "Corporate Headshots for Local Realtor Firm. Ten Clients, One Headshot a Piece. What do you charge and why?"

Before my trip to Russia in August I wrote about what we should keep in mind when choosing our clients. While in Moscow, I photographed my own best clients and I thought it would be very interesting to find out how we, photographers, get chosen too.

Needless to say, there are many factors that influence relationships between creative professionals and those who hire them. But I thought that interviewing my own clients could be a great case study and we all could learn something from their answers.

As many of you know, Fstoppers.com has 2 video products currently for sale; Peter Hurley's: The Art Behind The Headshot and our wedding tutorial How To Become A Professional Commercial Wedding Photographer. Today we have expanded and created the Fstoppers store that will house some of the best digital photography products on the web.

Welcome back to our series on pricing your commercial photography. A few weeks ago we released Part 1 of the series which explored the benefits and pitfalls of working for free. As we explored the topic it became evident that working for free has its place but in order to create a sustainable and professional industry we must educate our community on the importance of properly pricing their work. Thus in Part 2 we will begin by showing you my personal approach to laying out a commercial invoice and the thought process behind the layout.

It's been 7 years since Google spent a whopping $1.65 billion on the video sharing website YouTube. Although many questioned the potential of the popular video sharing site, Google’s decision has proven to be a good one. YouTube now hosts an impressive 450,000,000 monthly visitors. To put this into perspective, Vimeo is the 8th biggest video hosting site with just under 17 million unique visitors per month. With companies like YouTube controlling the market, it’s hard to imagine much optimism for a small startup company hoping to compete with these video giants.

If you use Bing, you'll notice that in the image search, they added a Pinterest bar on the righthand side. This new feature brings up pinboards with whatever key words you're searching for. With the new feature it pulls directly from Pinterest and shows you in a minimized sidebar. Here are a couple tips to help make sure you are properly naming your pins and taking advantage of the new feature.

A few days ago I wrote a post about Animoto's new theme that I designed. Although I'm sure a few of you will take advantage of it, I forgot the mention the really important part; they wanted me to give out a discount. Click here to save $50 on a year of Animoto Pro.

Like a kid in a candy shop, I stood on the bright fresh green grass, eyes wide open watching the Arizona Cardinals on their practice field. I wore my media badge like an Olympic gold medal. This was my first time shooting professional sports and I was quite excited to be there. At the end of the day I walked away with some great photos, but even more important I learned a lesson in the art of mastering your craft.

Every week, Fstoppers turns to its writers with years in the professional photography industry to answer questions submitted from the public in a series called "Fstoppers Answers". This week, we answer "If there was one piece of advice you could give a new photographer, what would it be?"

Animoto.com has revolutionized photo slideshow creation. I believe that for my wedding photography business in Charleston, slideshows are the most valuable form of marketing I have. I've always had one problem with Animoto though, most of their themes were really over the top. That was until they let me design my own.

Focus is a word we are all familiar with in photography, but is the same true in business? The purpose of focus as it relates to photography is to keep what we want to see, and to draw attention away from the things that might otherwise distract us. The concept is almost second nature to many photographers, yet seems so foreign when you see how they run their business.

I am a big fan of automating as much as I can in life. As a husband, a daddy to 5 kids and a busy wedding photographer I am always looking for life hacks that can save me time in my day and help me live more efficaciously. One free program that I'd highly recommend to anyone who is looking for a little automation in their life is IFTTT. Here's why.

If you’ve ever struggled to put together a video demo reel, or you’re planning to make one in the future, this post is for you. Below, I’ll share some tips that will help you be more efficient in your process to prepare for editing hours of your footage down to a montage of a couple of minutes.

Anyone with good business sense knows how strong networking can influence the way you build your career, but how about the rest of us who may not be as networking savvy? Proper etiquette says much about the way you conduct yourself and your business. Here is a guide on how to appropriately interact with your photographer peers in and out of your area to insure that the relationships built are positive and productive.

If you are like me your work computer is one of your most prized possessions. It does the heavy lifting in post production, and it's also there in times of need, like "needing" to waste four hours on Facebook instead of finishing your retouching. So, what is the best way to keep that fine piece of machinery in tip top shape? Well, honestly there are a lot of ways, but I'm only going to tell you about my favorite apps, all 6 of them. Unfortunately for you Windows and Linux peeps I'm an Apple user, so most of these apps are Mac only. *womp womp*

Often as photographers we put in long hours on our feet, walk quite a bit, bend, crouch, shimmy and shake all while carrying heavy gear on our shoulders and back. At the end of the day my feet would be sore, my legs tired, my thighs chaffed and my back aching. If you have felt the same way, here are three things that will help you be more comfortable and pain free while out on long shoots.

Finding work in the photography industry is always a challenge, and becoming uninspired is always a fear. Through his couple years of being a photographer, Phil Chester has found some ways to help find happiness in his work, and help build his craft into a successful business. He shared his experiences recently on The Define School blog and we're sharing it with you here.

In our weekly Wednesday series, we ask our writers various questions from the public, and ask them to share their experiences working as full time professional photographers. Last week we touched on our favorite lenses, this week we're doing something different. We ask "What is the Worst Part of Being a Full-Time Professional Photographer?"

I use PASS for my gallery systems. I use it because it’s pretty on both the computer and on mobile devices, something that Smugmug and Zenfolio sometimes fail on. The system is pretty expensive ($30 per gallery), and gets a lot of criticism for completely hustling photographers over with their print system and prices. To top it off, Pass creator has had his share of controversy. Introducing Pixieset, everything that PASS SHOULD be, and at a reasonable price.

There are an endless amount of options to help organize your daily tasks. Whether you are a working professional or simply a procrastinator, we have all felt the suffocating feeling of projects as they slowly begin to pile up. Some folks might be lucky enough to inherit a photographic memory or super human organizational skills, but if you are like me, you possess neither of those. Here is the best $15 I have ever spent to help keep myself organized.

We can talk about pricing all day, every day, but when it comes down to it, it's not just about how much you're charging but how you're displaying it. Most of the time we put a lot of thought into how aesthetically appealing our pricing pages look, but how they're laid out can end up making or breaking an up-sale.

From selling belts out his van to inventing one of the most popular cameras of our day – it must be surreal for GoPro founder Nick Woodman to look back at his companies growth. Not only is GoPro the go-to for the filmmaking community, but Woodman has successfully spread into a much wider market. In the same way that the iPhone has spawned an entirely new generation of photographers, GoPro has empowered athletes to become their own camera men.

Everyone has to start somewhere, and for people seeking entry into the world of video production, or even studio photography, doing work as a production assistant is a great way to get your feet wet. I've hired lots of assistants, and before that I worked as one myself. I still do for some producers! Here are my tips on what to NOT do if you'd like to keep getting hired and make your way up the chain.

Adobe, in addition to announcing Q3 earnings which look to be a little lower than anticipated (but the stock is still doing quite well), also announced the availability of the Photoshop Photography Program that was revealed a couple weeks ago. To remind those of you who missed it, you can get a bundle specific to photographers for $9.99.

We're all human and we all screw up. Though, as Photographers, its not always noticeable to those around us. Of course we still notice, whether at the shoot, or after while we're reviewing our images. Here I've collected a bunch of screw up stories from some friends so that maybe next time you can think of these and not feel so bad.

Over the coming weeks I will be releasing a series of articles that will guide you step by step through the process of pricing your photography for commercial work. I will show you how to structure an invoice as well as go in depth to discuss the different parts of the invoice itself. I will show you how and why you should be using license agreements on all your work. I will even explain how you should calculate your own rates in the commercial marketplace.

Did you catch the big news coming out of Apple this week? I’m not talking about the new phone announcements. I’m talking about Phil Schiller, Senior VP Marketing for Apple claiming that you no longer need to learn about photography to take better pictures, you just have to buy the new iPhone because (apparently) it does it all for us.

Because most of us fear rejection to some degree, speaking to a complete stranger and asking them for something, let alone asking if you can photograph them, tends to be pretty challenging. I’ve never been one of those naturally confident people but over time I’ve developed some techniques that have provided me with the confidence to work with strangers, which has brought additional benefit when communicating with paying clients.

When you ask most filmmakers what their next purchase is, you'll like hear an answer like "A new camera body, some lenses and better audio gear". It's always easy (and fun) to lust over new and expensive gear, but often we forget to buy the little things that make our life on set much less stressful. Although these tools are extremely affordable, they will often be the ones that make you a hero on set. Here are some tools that every filmmaker should have in their gear bag:

Have you ever seen a photograph taken for a large, expensive advertising campaign and thought: "I could have totally taken that picture." I see photographers charging unbelievably high prices for mediocre images all the time. It makes me wonder; what is more important, the quality of my photography or the business of selling it?

Keeping your models and clients happy on set is vital to creating images that evoke the full range of emotion. Part of your job as a photographer is to bring everyone on set to a mind space that is calm and comfortable. Here are a few tips on how you can play the good host.

Sam Hon takes fighting to an entirely new level with his campaign for Optical Panecea. Sam's creative vision in this campaign was to make each fighter fight themselves while drawing creativity from each fighters raw character to make each image unique.

In the photography world, social media connects you with a multitude of people and not a month goes by where someone doesn’t mention they’re moving. The first comment they always make is ‘I don’t want to start my business all over again!’ But if you have developed a sturdy business in your current location there is no reason that continuing your business somewhere else shouldn’t be a possibility.

Heather Hansen O'Neill, award winning author and speaker, recently gave a very inspiring 15-minute talk at TEDx in NYC. It has nothing to do with photography or videography. Not even related to retouching. It's not related to our industry at all. But it can't be more related to the way you think and work as a photographer.

Photography is a dream career for many of us. The reality is, few of us can actually turn that into a full time career. We keep our regular 9-5 jobs to pay the bills and grab the odd photography gig here or there.

Every once in a while though, one of us will slip through the cracks and enjoy some moderate success. So much so, that it begins to interfere with that regular 9-5 job, and a decision must be made to transition from one career to another. Many aspiring photographers jump the gun and attempt to take on a full time career before they are actually ready. When that time comes for you here are 5 things to consider and help make sure it's the right move for you.