Business

Photography is a dream career for many of us. The reality is, few of us can actually turn that into a full time career. We keep our regular 9-5 jobs to pay the bills and grab the odd photography gig here or there.

Every once in a while though, one of us will slip through the cracks and enjoy some moderate success. So much so, that it begins to interfere with that regular 9-5 job, and a decision must be made to transition from one career to another. Many aspiring photographers jump the gun and attempt to take on a full time career before they are actually ready. When that time comes for you here are 5 things to consider and help make sure it's the right move for you.

When dealing with clients every little thing we do or don't do can affect whether or not they will refer us on to their friends or colleagues. The digital age not only helps us communicate and run our business but sometimes it is a hindrance to our ability to run a successful and personable business. Taking a step back and looking at the things you are doing currently and how they come across to your clients is your best form of action.

Have you ever felt inadequate as a creative artist? Have you internally credited luck to your success rather than give yourself credit for the hard work you put in to get where you are today? Maybe you even just feel like a fake? All of this even though you have worked your ass off to become the successful artist you are today. I know I personally have felt this way on numerous occasions. It wasn't until photographer Sascha Reinking shared a post he got from Brian Friedman in a Facebook group that I realized there is a name for this condition.

When this post is published I will be on my way to Moscow, Russia somewhere above the North Atlantic Ocean. I have a couple of shoots booked with my regular clients there, and my relationships with those clients are so great and long-lasting that they inspired me to write this article.

As a fellow commercial photographer I know that clients come to us for consistency and reliability. They hire us because when they are spending the big bucks on advertising campaigns they don’t want to leave things up to chance. It is part of our job to deliver the end product on time and free of flaws, but even a professional at the top of their game still battles with human error.

On Friday, calls started rolling out to all North American Freelance Sports Photographers on contract with Reuters informing them that their sideline services would no longer be needed. As of September 15th, those 30-50 photographers will be reassigned to non-sports circuits. The original contracted freelancers covered sports such as National Football League, Major League Baseball, National Hockey League, and National Basketball Association games.

Yesterday, wedding photographer Elaine Huguenin of Elane Photography, LLC was ruled against by the New Mexico Supreme Court stating that she cannot discriminate against same-sex couples. This is a direct result of Vanessa Willock of Albuquerque filling a complaint on December 20, 2006 against Elaine. After inquiring to Elaine about photography for her September 21, 2006 wedding day, Vanessa received an email response back for her same-sex wedding that she was not what she expected.

Welcome to the instant-generation: a generation that loves taking Selfies and also taking Instagram photos of the food they or their friends are having that same moment, and of course share it right away on Social Media. 'Let’s Café', a small coffee chain from Taiwan, decided to take advantage of the love of selfies and cell-food photography and created this smart Coffee machine that made them go viral on Social Media and grow their business. Here is the coffee version of Snapchat.

Alright, So you've made it past the hard part, making contact and getting the ok from the agency to work with their talent (As discussed in Part 1). Now what? Well now you book your first model!

Transitioning into commercial photography is no easy task. For some it’s the holy grail, end game, and ultimate dream job to have in the industry. For others it couldn’t be further from what they want- and that's fine! However, for those of you planning a transition from event/portrait based photography into the commercial advertising world, there is a long list of connections, lingo, and experience based knowledge you need to have in addition to being at the top of your game visually.

Certainly, we've talked about how to always protect your photos and watch for thieves. In fact, Fstoppers' very own writer, Noam Galai has had his photo stolen, and turned into one of the most iconic pieces of pop art in the last 15 years. So what happens when Samsung foolishly awards a fraudulent submission a Samsung NX300 camera?

So you know your business inside and out and your image quality is top notch, but there's always room for improvement. A factor that many people overlook is the experience that a client has when they work with them, being on one side of the operations gives you a very different perspective and because of this you could be overlooking little important details that make the world of difference. I've been working as a full time commercial photographer for a year now, and in that time I've learned a lot from not only my own client interactions, but the other businesses I've worked with as well.

The music we use in our work, whether for videos or slide shows for stills images, is an integral part of the narrative and story we are trying tell. The genre, artist and music track we choose, sets the tone for the entire story we wish to tell. I treat music as the keystone that underpins the visual story of a BTS video, commercial work, documentary piece or creative editorial shoot that I am working on.

The biggest mistake I see when reading a photographer’s blog is the choice of words used in blog page titles. The words you choose may be keeping your blog invisible to the world forever. It's not necessarily a "mistake" but typically not the optimal choice of words for search engines.

"Do you think we could do these photos that I found on Pinterest?" If you are a wedding photographer, or even a family photographer, it is more than likely you have heard this phrase before. My friends, Troy and Aimee Grover, extremely talented photographers in Southern California, decided to write up a post for future brides that shares the photographer's perspective on Pinterest, along with tips for brides. It's a fantastic read. With their permission I wanted to share some of the key ideas with our readers here.

Over the last couple years, more and more photographers are turning towards a new business model of sharing the digital files with their clients rather than requiring them to place print orders to generate revenue. The traditional business model photographers who rely on sales of prints to make money are furious with the growing popularity of "shoot and share photographers" even going as far as "declaring war" against it. Here's what photographers need to know.

There are many factors to success in the creative industry. Of course a big chunk of it has to do with the quality of the work, but we know quality isn’t the only factor to being successful as a photographer, otherwise, there would be a lot more of us. Yet most photographers put all their efforts into developing their technical or artistic abilities and leave the entire business chunk untouched.

It's been about two years since Facebook introduced their timelines, and a short while after that, pages were forced to conform. To this day, people still mention that they wish they had their old Facebook page back. Here are a few different tips on how to get the most out of the Facebook Timeline system for business pages.

Being a professional photographer isn't just about the thrill of shooting photographs or the endless hours of work editing them behind a computer screen. A photographer worth their salt knows that the business aspect of marketing is just as important. Jolie O'Dell's new book, Blogging For Photographers, explains how a blog can help expand your business.

We can often get swept up in the world of digital video. Topics like 'What it will mean for the future of photography when we can pull stills from video?' occupy a lot of time and thinking.

Discussion like this is relevant but I sometimes think we miss the most important element of all. The single biggest contributor towards great video is actually making sure we understand what it is that makes a great still image in the first place. To go faster, we should actually slow down. Maybe even stop.

If there’s one thing we know about Robin Thicke, it’s that he recently put out a VERY controversial music video, and he’s taking over the radio waves with this sexy song! To many people he’s an overnight success, but he’s been in the business for over 13 years! How can you become an “overnight success” like him?

Facebook changed up their News Feed algorithm again in an effort to constantly improve our experience on the site. Their goal is for us to spend as much time as possible on Facebook and in an effort to keep us there they will now be featuring the most highly ranked posts first in our news feed followed by those with less engagement. What does that mean to all of us? In short, it means if you post something boring it now has even less of a chance of being seen. Let me explain.

We live in a digital age where we can showcase our work to possible clients all around the world, but what's the point if we cannot shoot for clients outside of our home market once in awhile? Following Andrew Link's post on creating a perfect travel light kit, here's an article with tips on how to travel as a professional photographer effectively. As a commercial photographer and filmmaker, I travel over 100k miles a year on assignment and have learned valuable lessons. I hope this list of tips helps make your shoots which require flying to a location more seamless.

If you've used Dropbox, then you're probably going to love Copy! Ultimately, it's an almost identical product, but with a few features that will have you ready to switch by half way through this article. I like to think of them as Space, Interface and Sharing, even though Sharing doesn't rhyme. As far as online storage and backup goes, Copy seems to have raised the bar in many areas, and I'm excited to see where it goes from here.

Yesterday, I showed you the process of pre-producing a successful photoshoot and used a recent session as an example on all the steps it takes to put together a successful session with a large team. Today, I put together a breakdown of the entire production and post production process on creating a successful portrait session and a behind the scenes look into what all goes into it.

"Trevor, I see that a lot of people are visiting my site, but no one is contacting me for business. What can I do better?" I get this question quite a bit either via email or at the workshops I teach and while there is no magic solution that will work for everyone, I'd love to share what has been the biggest game changer for me in my business.

Looking on photography groups and forums, you'll quickly find a reoccurring problem among photographers. No Call, No Shows. It’s going to happen regardless of your location and the seriousness of the industry, and security deposits sometimes scare clients away all together. So how do you counteract this and ensure that your talent and team are timely, and even show up?

Ami Vitale is an award-winning photojournalist who has traveled across the globe covering assignments for major publications.

Vitale's bio states that her work has been exhibited around the world in museums and galleries and published in international

What does it mean to have a successful business? What does it mean to have a successful family? What does it mean to have a successful life?

Obviously, there is not one definition for success, although there may be some social norms that we base our definitions on. Maybe it's making a certain amount of money. Maybe it's staying married for a certain amount of years. Maybe it has nothing to do with either of those!

As a wedding photographer I am always on the hunt for that perfect second shooter. Over the last 4 years I have shot 120+ weddings and worked with over 70 different second shooters. Most of them have been fantastic but I have always thought it would be nice to have a list of second shooter tips I could send them before the wedding day. I'd love to hear what you think of the tips in the comments section below. Let me know what I left out and feel free to share stories (good or bad) about working with second shooters in the past.

Running a photography business is hard work. As many of you know, it's usually more pencil pushing and email writing than standing behind a camera taking photos. With it being among the art community, it's incredibly easy to find excuses on why your business isn't reaching its full potential. But is it your business thats lacking, or your motivation?

As many of you know I am a big fan of social media. Search for me on Google and I hardly show up in the results, you won't find me at a bridal show, nor in paid ads inside a magazine. Instead all my business comes from word of mouth referrals and exposure via social media. When I heard about Mercedes-Benz launching a new campaign focused around social media, particularly Instagram, I decided to look into it. What I found is a perfect example of how companies can use social media contests to market themselves.

Quite often when Facebook rolls out new changes people start raising their pitchforks and torches. This time however Facebook got it right and I have a feeling it is going to be nothing but high praise. They are rolling out new fan page analytics (insights) that are quite impressive and definitely worth checking out. While many of you might not have received it just yet, I have a sneak peek and I have a feeling you will love what you'll see.

As most people know, over the last few months and years, a number of laws have been passed that make operating a legitimate drone and aerial photography business a nightmare. Being a huge aviation geek and photographer myself, my jaw about hit the floor when I saw this, and I knew I had to share it with Fstoppers. For those who are serious about aerial photography, this might be a solution that you never thought of.

I have had the privilege of traveling all over the world as a photographer and love shooting photos of locals. They always light up seeing the images of themselves. However, I realized that while they loved seeing the images on the back of my camera, I was missing something important. Many of these people, especially those in third world countries, don't even have a single printed image of themselves. I found a way to change all that.

Last week we saw a few news worthy announcements from a couple of the larger photography portals. Livebooks went dark from their clients until the announcement was made that they are now under Wedding Wire and PhotoShelter released their new Beam portfolio service. It seemed fitting that a post be put together to compare and contrast a handful of the larger services and find out which are best suited for photographers needs.

Theft is becoming an even larger concern as of late, with videos of lenses being stolen right under the nose of their owners. Certainly, we've seen websites before that look to help put an end to camera equipment theft, and while they work from time to time, they still have some major fatal flaws. LensTag looks to put an end to that, with a new concept on how to track your camera equipment.

If you're like me, and you upgraded your camera body and Lightroom version before updating your RAM and Processor, you've probably experienced speed issues with your workflow. Lightroom 5 has come to the rescue with the amazing addition of Smart Previews. This is going to revolutionize your workflow!

Starting today PhotoShelter released their new "Beam" portfolio websites templates on top of the secure cloud storage, e-commerce capabilities, SEO, image delivery and client proofing tools that are available to PhotoShelter’s existing members with Standard and Pro accounts. PhotoShelter's CEO Andrew Fingerman gave me a quick rundown of the new designs during a walkthrough last week and from everything I saw it looks like it could be great tool for account holders who need a functioning website with minimal set up.

We're embarking on some frightful times for camera manufactures everywhere. With stats showing that the Apple iPhone being the most popular camera used today, and Canon/Nikon/Sony producing virtually none of the camera phones components, they must come up with new ideas to win back the industry from Apple and Samsung. Nikon is looking to recapture the market, and plans for some exciting news in the future.

Wouldn't it be nice if you could open your inbox and not have to worry about sorting through all the spam to get to the messages that you actually want to read? About 6 months ago I learned of a tool that has been helping me do just that. The tool allows me to unsubscribe from emails with one click and combine all the other commercial emails (the ones I actually want to read) into one easy to read digest without all the clutter in my inbox. A true game changer for my email.

Guest Writer, Matt Kennedy is an International Wedding Photographer and has been shooting weddings for 7 years throughout North America, Mexico and Italy. He is well known for his Sparkler Shots and Marketing techniques and is always willing to share and raise the bar for the industry.