Commercial

[BTS Video] Dean Bradshaw Lights And Composites A Variety Of Athletes

Commercial photographer Dean Bradshaw provides us with a unique perspective of his recent photo shoot for “Startrac”. The shoot involved a handful of athletes being shot while mock competing in their individual sports. The athletes were shot in a controlled environment and then composited into different backgrounds in post. [more]

[BTS Video] Tips On Using Natural Light And Strobes

In this behind the scenes video, Jay P Morgan shows us how he combined natural light and strobes to get that perfect shot while on location. First, he starts by determining where the sun is going to set on the horizon by using the very handy iPhone app, Sunseeker. For this project, he was shooting stills as well as video, which can get a bit tricky. Using a Kessler Crane he was able to get the video shots just before sunset. After the sun started setting he pulled out the strobe lighting; two Hensel Porty L 1200 kits. If you enjoy this video be sure to check out some of his other videos here.

[Video] Zombie Boy Rick Genest Stars in Sick Dermablend Video

Rick Genest (aka Zombie Boy) is nothing if not intense. The 26-year-old Canadian fashion model is tattooed head to toe to look like a decomposing corpse, representing “the art of the rotting cadaver.” Genest, who you may recognize from Lady Gaga’s “Born This Way” video, spent over 6 years and thousands of dollars on his body art project, so who better to star in a commercial for tattoo-cover-up cosmetic company Dermablend? [more]

[Video] Diamonds Are A Girl’s Best Friend, Stunning Commercial

It goes without saying that besides the Superbowl commercials, we can pretty much expect the same run of the mill advertisements. Whether it’s cartoon bears with toilet paper stuck to their butts, or of babies talking like grown adults, this commercial really blew them all out of the water. Advertising film director, Bruno Aveillan, (along with a crew of about 50 people) spent two years putting together this epic 3.5 minute journey celebrating the 160 year history of luxury jeweler, Cartier[more]

[BTS Video] Corey Rich Goes Behind The Scenes Of His Nikon D4 WHY Promo Video

Corey Rich was one of the first photographers to demo the new Nikon D4. His extreme athlete documentary “WHY” was one of the best product launch videos I’ve seen yet. Luckily for all of us, Nikon asked Corey to produce a behind the scenes video on how he and his crew filmed the various athletes for the short film. Watching this BTS video was one of the most inspiring videos I’ve seen in a good while. Not only am I pumped to have [more]

[Video] The 5d Mark III and The Jaw-Dropping, Head-Scratching Sport of Radball

Canon France has just released what has got to be the most interesting promo video for a new camera in some time. Not only do we get a sneak peek at the video quality and capabilities of the 5d Mark III, but we also get a look into the sport of Radball: something I can only describe as “soccer meeting BMX meeting Urban Outfitters.”

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[BTS Video] On Location In SC With Tim Macpherson

It’s crazy to compare todays advertising campaign’s to those of 30 years ago. They are becoming more involved, creative and technically advanced than we could have ever imagined. In this video, Photographer Tim Macpherson takes us behind the scenes on the new campaign for the fabric company ‘Sunbrella’ which was shot and filmed in South Carolina! While this video lacks technical information, it is still really awesome to see how much planning and time it took just to film and shoot one simple scene.  [more]

Celebrated Food Photog Marcus Nilsson Dishes on Shooting On-Camera Flash, Tilt-Shift Lenses, and Why He Hates Sandwiches

Marcus Nilsson thinks outside the box. A former chef, Nilsson stumbled into food photography and ended up being one of the photographers who shaped our contemporary approach to cuisine. Today, Nilsson is still pushing that envelope (with on-camera flash, what?!), and regularly works for some of the world’s top foodie magazines, including Bon Appetit, Food & Wine, Martha Stewart Living, Details, Esquire, Everyday with Rachael Ray, the Food Network, GQ, and Travel+Leisure. Check out the full FS Spotlight interview below, where Nilsson dishes on shooting on-camera flash, tilt-shift lenses, crazy Mexican market foods, and why he hates sandwiches.

February 24, 2012

Fstoppers Reviews The New Pocket Wizard Plus III Radio Triggers

Today, Pocket Wizard has rolled out the newest in their line of wireless flash triggering devices: the long-awaited update to the industry-standard Pocket Wizard Plus II, the Pocket Wizard Plus III. We at Fstoppers have been playing with them for awhile, and we’re here to give you all the details, including an exclusive video look at the new Pocket Wizard Plus III. Continue to the full post to see it all. [Pre Order The Pocket Wizard Plus III Here]

February 22, 2012

[Video] Camera Inception – Making a Canon TV Commercial

Shooting the guy who’s shooting another guy who is acting like he is shooting an athlete. Should we go one level deeper? Canon Explorer of Light Tyler Stableford was featured by Canon in a commercial called “The Craftsman” for their EOS Digital products. In the full post, check out the behind the scenes video, followed by the final ad. Try not to get caught in limbo.

February 19, 2012

[FS Spotlight] Lisa Hubbard Keeps It Interesting: Chic, Playful Interiors and Still Lifes

When photographers think about their dream shoot, it usually has more to do with Angelina Jolie and a Ferrari than painstakingly positioning a piece of cooked cauliflower.

Shooting interiors and still lifes can be notoriously difficult. And when done poorly, it can be downright boring… which is why I love photographer Lisa Hubbard and her work. Hubbard’s work is fresh and quirky, with a style and sense of humor that never gets old. Her impressive list of clients, including Anthropolgie, Absolut, Bon Appetit, Burberry, Kmart, and Martha Stewart, certainly agree. Check out this week’s FS Spotlight with Lisa Hubbard to get the scoop on her life as a successful interior and lifestyle photographer.

February 17, 2012

[BTS Video] Real Or Fake? A Look At Arrinera Automotive’s New Supercar

When I first saw this video featuring the new sportscar by Polish builders Arrinera Automotive, I thought it was completely CGI. Today they just blew my mind by releasing a behind the scenes video on how they filmed the commercial for the yet unnammed Lamborghini inspired super car. I know nothing about these cars so if you do, leave some insight in the comments.

February 15, 2012
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