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Adapting Your Commercial Project Cross Culturally

Anyone who works commercially knows how important it is to adapt the product you deliver to your clients needs; this is especially true when dealing cross culturally. Voodoo Partners in Germany does an excellent job of this as they take us behind the scenes in one of their recent Jewelry commercials to be aired in Qatar. [more]

Gary Land Cranks His Lighting To Eleven

Have you ever been walking through the mall or flipping through a magazine and found yourself breaking down the lighting of all the advertising images you see (or at least trying to)? I seem to be doing that all the time, sometimes without even realizing that I am doing it. Well one photog’s images in particular always leave me guessing. [more]

This Year’s Olympians Are Also Sexy Super Models NSFW

Is it just me or are the Olympians this year extra revealing? Each year ESPN releases a Body Issue which features men and women Olympians fully nude but this year other publications are also jumping on board with extra sexy Olympic imagery. For every image you have seen there are dozens of other photoshoots that also took place. In this video we go behind the scenes on a handful of these lesser known shoots featuring female athletes.  [more]

Annie Leibovitz Shoots a New Disney Campaign

Annie Leibovitz is one of the most famous photographers in the world and many know her as the photographer that shot the real life Disney scenes. Well this time Annie is at it again and for these 2 new shots actors Russel Brand, Jack Black, Will Ferrell and Jason Segel play 4 famous Disney Characters. Once again Annie’s lighting combined with amazing post production has created a couple amazing shots. [more]

DCP Productions Puts the Geico Money Man into HDR Video

If you watch TV shows through any medium, there’s a decent chance you’ve seen Geico’s new Money Motorcycle Man. DCP Productions was kind enough to give a little behind the scenes on how they utilized 3D capture technology to video the money man and give him an HDR look. While the HDR effect has been explored extensively in the arena of stills, using it in video with 3D technology is quite innovative.

 

Turning Sporting Goods Into Vibrant Pieces of Art

London-based photographer Kelvin Murray created this fantastic series of photos highlighting sporting goods. The way that he plays with shadow, motion and color is particularly effective. I can see these gracing the walls of anywhere from a museum, to my living room, to a fitness gym. [more]

How to Shoot Comedians Will Ferrell And Zach Galifianakis

Jeff Lautenberger, staff Photographer for the Dallas News, had just three minutes to photograph comedians, Will Ferrell and Zach Galifianakis for a feature story on the duo’s upcoming movie, “The Campaign”. The set? An empty hotel room at the Ritz-Carlton in downtown Dallas. With no time to set up artificial lighting, Jeff improvised and had to use two windows next to the bed as a natural softbox. [more]

Volkswagen Evolution of Style in One Clip

It’s always fun to see time progression of how things change. Staud Studio, which does a lot of work photographing the Automotive industry, had the chance to do a photo shoot with an older model of  the beetle and progressed to show us one of the latest.

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The Art Of Motion Mixing: BTS With V Energy Drink

Music and visual components have always been used together as a form of art, most famously in the music video. As technology expands so does the way we use it for expression. The people over at Frucor (V Energy Drinks) recently challenged Joel Little, lead singer of Goodnight Nurse, to create a single track that could be played (mixed) live using only a body’s movements in this unique musical and visual journey of a marketing campaign.  [more]

BTS: Mike Johnston For Vater Percussion

I’m all about getting the shot that you need in camera as much as possible. If you can achieve an effect in front of your camera and spend less time in Photoshop then the more the better. Sasha Leahovcenco  recently shot an ad for Vater Percussion with Mike Johnston. In this behind the scenes video he explains everything that he uses to create the shots, even explaining why he decided to go natural lighting on the main ad shot itself.  [more]

Frederico Martins Puts a Beach in the Living Room

As a fan of the beach, Frederico Martins loves mixing his photography with the sand and surf. To throw a unique twist on his latest shoot for an 8 page spread in Elle, Frederico, decides to set up a beach shoot inside a house. With the use of a ton and a half of sand, a boat, two dogs, and a lot of natural light from the windows, Frederico grabs some really fantastic images.

 

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Robert Gallagher Shoots Matt Kemp for Forbes Magazine

Robert Gallagher knows his way around commercial photography. On this assignment, he puts Matt Kemp, a baseball player for the Dodgers, in front of the camera to shoot the cover of Forbes Magazine. As can be seen in the video, the studio set up includes 4 different lights. With a few assistants, Robert also manages to snag a one-light shot in the tunnel heading out to the field.

Eleven Beautiful Architectural Photographs And How They Were Made

As I continue my articles on interior, architectural, and real estate photography, I thought it would be interesting to see different approaches to shooting these types of subjects. So, for this month’s article, I’ve invited a number of professional interior, architectural, and real estate photographers to share their images and techniques with everyone who reads Fstoppers. [more]

Going Behind The Scenes With Pantene and Natalie Coughlin

Follow Pantene Hair as they film Natalie Coughlin, eleven time Olympic medalist for USA Swimming (3 Gold, 4 Silver, and 4 Bronze) in their latest ad campaign featuring Olympic athletes for their Daily Moisture Renewal product line. Shot in two days in December of 2011 in Northern California and released in time for the 2012 Summer Olympics they use some impressive rigs and blue screens in this shoot.  [more]

Shooting Architecture on Location With Mike Butler in Bogota, Colombia

We’ve featured architectural photographer Mike Butler before, when he shot the Intercontinental Hotel in Miami, FL. This time, Mike heads to Bogota, Colombia, to shoot  the Virgilio Barco Library using a slew of hot lights and assistants. If you’ve ever wondered why it takes 8 hours to create a single architectural image, this BTS will show you exactly why.  [more]

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