Commercial

Proof That Hand Models Are Insane

Does anyone remember the Domino’s Pizza “cheese puller” video that we posted a few months back? Well I remember commenting about that lady because she seemed a little crazy. Well she did seem crazy until I saw this interview with Ellen Sirot. We all take our job seriously… but com’on… Check the full post for another video of her acting insane and a Funny Or Die spoof.


December 10, 2010

The Creation Of The 2011 Pirelli Calendar NSFW

Pirelli is constantly pushing the envelope with their sexy Calendars. This year, mega fashion designer/photographer Karl Lagerfeld was in charge of shooting this Greek Goddess themed photoshoot. Karl seems to shoot most of the shots with 1 single bare bulb flash and his images are stunning. Once again this video is NSFW has quite a bit of nudity. To watch the video, please view the full post.


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December 7, 2010

Jay P Morgan Explains A Three Light Setup

Jay P. Morgan is a commercial and advertising photographer based out in Los Angeles, California. We have featured his work before and this time Jay is using a three light setup to make some portraits of a jazz player. If you are still uncomfortable with your lighting skills, Jay does a really good job explaining exactly what each light does and why he placed them where he did. Click on the full post for part two of this photoshoot where Jay adds some “special effects” in the form of an air canon firing at his subject.

December 6, 2010

Chris OConnell Strobes Above His Camera’s Sync Speed

Our cameras sync at a maximum of 200-250th of a second but in this video Chris OConnell strobes at 1/500th of a second with his Broncolors. How does he do it? Well the new Pocket Wizard TT1 and TT5s are the secret. Instead of trying to explain it all here, watch the video below and then head over to the full post for a second video with more details.


December 5, 2010

Matthew Jordan Smith Diagrams Lighting Of Tyra Banks

Many of you have probably seen this beautiful portrait of Tyra Banks before. In this video Matthew Jordan Smith takes us through the details of his lighting and gives us a reality check on the nature of fashion and beauty photography. Check the full post to see a second video with Matthew.


December 3, 2010

Vincent Laforet Plays DP For TV Commercial

Most people know Vincent Laforet as the guy that got his hands on the 5DM2 before it was released to shoot that amazing promo video. Well he is a full time photographer but in the video below he got to be the DP for a Famous Footwear commercial. The BTS is below and the final commercial is in the full post. Usually I like the BTS more than the actual commercial but in this case, I like the finished product more. It’s stunning.


BEHIND THE SCENES: Famous Footwear “Neighborhood” from Vincent Laforet on Vimeo.

December 2, 2010

Andreas Sjodin: How To Pull The Most Out Of Your Models

Andreas Sjodin is a commercial and catalog photographer who has basically shot for everyone under the sun. Right after you watch this video you need to head over to his website and check out his amazing portfolio! I’ve said this so many times I hope you guys aren’t sick of hearing me say this: Great and interesting photographs are almost never about technical lighting. I know with my own work, many times the best images are often not the ones that rely on the most innovative lighting but rather focus on something interesting or naturally beautiful. I love what Andreas says while shooting for mega clothing company H&M: “The easiest thing to shoot is someone looking good, what’s difficult is to shoot someone looking good and interesting, and inspiring.” I really think this approach is what separates the boys from the men, and it should be evident with Andreas’s one light setup in this shoot. Enjoy

November 29, 2010

How To Shoot A Commercial With Cinevate’s Pegasus

Yes, this is an ad for Cinevate’s Pegasus Carbon but this is worth watching. If you are into video, this ad gives some fantastic information about getting moving shots. The Pegasus isn’t cheap at $900 but it is one of the best sliders money can buy for a DSLR.


Cinevate’s Pegasus Carbon, DSLR Camera Slider from Cinevate on Vimeo.

November 24, 2010

Walking on Water: The Newest Extreme Sport

This video was released earlier this year but I really loved watching it so I figured you would too. It’s a pretty clever way to advertise a product like waterproof shoes and would have make for an excellent commercial concept for an advertising ad. Click the full post to view a BTS video about this crazy new sport called Liquid Mountaineering.

November 23, 2010

Gregory Heisler Lights a Time Magazine Cover

When I first saw Gregory Heisler, I thought he was a college professor not a professional photographer. I guess in reality he is both since this is one of the most indepth BTS videos I’ve seen explaining how to construct lighting that doesn’t call too much attention to itself. I’m always a big fan of images like this since shooting environmental portraits forces you to not only produce a great portrait but also create something iconic and often time monumental. Gregory does a great job with this portrait of then NYC Mayor Rudy Giuliani. Much props to Profoto for producing some really educational videos.

November 22, 2010

Cinevate Does Some Drifting

I’m starting to realize how many of our readers enjoy the mix of sports cars, photography, and behind the scenes so this one is for you. I’m really not sure what is going on here but what happens at the very end is pretty remarkable! I wish the audio was a little cleaner but I’m sure if you are into drifting fast cars you probably can’t hear anyways! And when you get done watching this, check out the awesome DSLR video gear over at www.cinevate.com

Canon 5D MK 2 Drift Car Commercial with BTS from Cinevate on Vimeo.

November 22, 2010

Dave Black: Shooting Motorcross with 8 Speedlights

Dave Black is a professional photographer who shoots some of the most stylized sports images I have ever seen. In this BTS video, Dave is pairing up 8 SB900 flashes with two Radio Popper PX triggers on two Lightware Foursquare brackets. Why does he use such a crazy setup when shooting motorcross? Often times with fast action sports you need to shoot with quick shutter speeds beyond the 1/250th of a second flash sync limit. The only way to do this is to use the FP high speed Sync mode Nikon (and Canon) flashes offer when hardwired to your camera. Luckily Radio Popper (and Pocket Wizard for Canon) have created wireless radio iTTL/eTTL syncing which gives you the ability to us High Speed Sync with your flashes off camera over long distances. This setup is about as complex as you can possibly get (and expensive) but Dave has made a great video showing off the setup. Unfortunately he does little to explain WHY this setup is necessary. Head over to his Lightware Foursquare / Radio Popper Post to read more about how it all comes together and be sure to check out Dave’s portfolio as well.

November 19, 2010

Melissa Rodwell Shoots Harper’s Bazaar Cover

Melissa Rodwell is back with Fashion Photography Blog shooting a Harper’s Bazaar Cover. I’ll let the video and pictures speak for themselves but I do have to say that I am huge fan of this simple single hard light. Easy setup, great results!

Update: Woops, I just realized that Strobist posted yesterday. Just wanted to give David credit as well.


Harper’s Bazaar Arabia-Louis Vuitton from Melissa Rodwell on Vimeo.

November 19, 2010

For All the Drifting Fans: The Audi R8 V10 Commercial

From reading the posts over at the Fstoppers Forum, I’ve found that a lot of our readers enjoy taking photographs at motorsport drifting events. So if you enjoy fast cars and adrenaline you are going to love the commercial Audi created for their new 2010 R8 V10 sports car. This is all video but you can imagine what the results would be if you could mount a still camera on these cranes and drag that shutter. Big thanks to Dragos for sending us this video (check out his work in this field); makes me want to buy a new car :)

November 16, 2010

Batelco Creates One Heck of an Ad

Fstoppers reader Marcin from Poland sent me an email with one of the coolest BTS videos I’ve seen in a while. If you were like me, you might not have heard of Batelco before. Batelco is a major telecommunications company based out of Bahrain. I’ve never seen such an elaborate commercial for a telecommunications commercial before, and with a budget of 1 million dollars and a production time frame of over a year it might be a while until someone outshines this ad. I’ve attached the first trailer here on the front page but be sure to hit the full post for a second trailer and a nice behind the scenes video. If you want even more super in depth BTS footage from this commercial check out the Batelco Facebook Page where they discuss each individual segment in great detail.

November 14, 2010
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