Have you ever seen a car ad in a magazine and wondered “how did they do that?” The car itself seems to be glowing and the location is always perfect. I’ve always known that tons of photoshop is involved by I didn’t know if the car was actually shot in that location or if it was shot in the studio and dropped into the scene in post. In the case below, the car was shot on location and lit with a very simple rig (umbrella on a stick). The magic happens in Photoshop afterwards.
Travis Tank needed to shoot a portrait of a bicyclist riding down the road. The average person would probably shoot this with natural light but Travis wanted to light his subject with a large, off camera light source. For this to happen Travis mounted Profoto lights to a vehicle. The video seems to have been shot on a cell phone but this video is still very informative.
When I saw this commercial I assumed that it was all CGI. Surprisingly, most of the footage was shot on film and then the bugs were added later. I have absolutely no understanding of motion graphics but I still enjoy watching how it was done.
Over the weekend, one of our readers sent us this amazing behind the scenes video for the bicycle saddle manufacturer Brooks England. The basic concept for the photoshoot was a couple saving a fox from a bunch of hunting hounds while out in the British countryside. Photographer Frank Herholdt and his team had to balance two models, a tamed fox, four hounds, forest smoke, well placed studio strobes, and the natural elements to pull of this classic looking image. This is such a great example of taking your photography to the next level by pushing your concept and focusing on production value rather than just lighting a simple subject correctly. If any of our readers have any opinions on one of these saddles specifically, let us know on our Twitter because I’m in need of a new bike seat myself!
For the last three years or so, Scarlett Johansson has been the face behind the acclaimed Spanish clothing company Mango. In their latest Spring/Summer 2011 campaign, set in the Goldstein Residence in Beverly Hills, photographer superstar Mario Sorrenti builds his images exclusively with natural light and reflectors. It’s hard to imagine a wet haired Johansson ever not looking incredible, so it should not come as a surprise that Mario and company produced some stunning images. Hopefully these photographs will encourage a lot of photographers to step away from the strobes every now and then and work with the best light given to us: the sun!
Everyone claims that they know how to shoot subjects on pure white but many of them still struggle with the background light washing out their subject. In the video below, Olivia Speranza shows us how she created the look for a video but the same techniques apply to flash as well. The key is to light the background as evenly as possible and expose it so that it is just barely pure white. If your background is a few stops past pure white, the light will begin to eat into your subject.
Last year we showed you some of the first footage of a new 360 camera made by Yellowbird. Well now Mitsubishi is using that technology in their campaign Test Drive The World’s Most Dangerous Road. The Yungas Road is found in South America connecting the Bolivian cities of La Paz and Coroico. Apparently this path, which is only wide enough for one car in places, is responsible for 300 average deaths a year. Below is a little teaser on how they made the campaign for the 2011 Outlander and Outlander Sport. Click the link above to view the 360 degree footage throughout the entire 40 kilometer test drive and the full post for a truly horrifying first person experience on the death path.
Bruton Stroube Studios sets up a beautiful breakfast only to throw it into the air and film it in super slow motion. It’s obvious that a lot of planning went into such a simple concept but it was worth all of the effort. Check out the full post to see the finished video.
We have featured the work of Jonathan Mannion previously on Fstoppers but he has so many great videos that I figured we’d share his work again. Mannion has shot everyone in the rap scene including Eminem, Lil Wayne, Jay Z, DMX, and Ice Cube. Often borrowing from his mentor Richard Avedon, Jonathan’s work can be edgy and provocative but also clean and iconic. In this video Jonathan showcases a lot of his work featured in the Milk Gallery exhibition he did last year. It’s pretty interesting to hear Jonathan talk about trying to remain creative with his work while at the same time knowing the specific image the record labels want for their musicians’ brand.
Below is a fantastic video filled with random bits of priceless knowledge from 5 acclaimed photographers. Albert Maysles, Sylvia Plachy, Andrew Moore, Timothy Greenfield Sanders and Gregory Crewdson casually answer questions for Ovation TV about all aspects of the business.
Each year Time Magazine picks the 100 most influential people in the world to feature in their magazine. Take a small look at what photographer Martin Schoeller had to go through to get a few of the shots.
RETV, a new video based website started by Resource Magazine recently filmed a quick interview with Albert Watson. During the interview Watson talks about his humble beginnings and walks us through a few of his famous shoots. Watson claims that many photographers get into the field simply because they enjoy the technical aspects of the gear. He also says that these are the same people the continue to ask him the same “stupid question” when he shows his work; “What camera was this shot on?”
Yes, it has been done to death but everyone loves to see it so we will keep posting it. Digital Rev TV has been doing a series called the “Cheap Camera Challenge” and so far they have created 3 videos with 3 different photographers shooting on 3 different cheap cameras. Check out the full post to see all 3 videos.
I released The iPhone Fashion Shoot back in July of 2010 thinking that it would be a fun way to prove a simple point (that people can create compelling images with any camera). I never thought 1, that the video would become so huge and 2, that 50% of everyone who saw it would totally miss the point. Half of the comments made on my video are about my expensive studio lights, professional model, professional hair, makeup, and retouching. People still didn’t want to admit that they were capable of taking great shots on whatever gear they had.
Still to this day I get emails all the time where people suggest that I do another iPhone Fashion Shoot outside with natural light and without a professional model but I was never interested. I really don’t want to become known as the “iPhone photographer” and these videos are a lot of work to produce.
Well I just got an email from Pye at SLR Lounge and he did all of the work for me! Pye takes a normal girl outside and uses 2 reflectors to create stunning images… It does not get any more simple than this… The point has now officially been made. No more excuses people.
This video gives a quick look at Jay P. Morgan’s latest advertising campaign for Pedia-Sure. The video isn’t quite as informative as Jay’s average BTSV but there is still a lot to learn from it. I was really impressed by the size of the campaign and then range of images that were taken.