A Spanish organization called “Aid to Children and Adolescents at Risk” (ANAR) created a new ad campaign to bring awareness to kids at risk, using a cool new idea (but a very old technique). By using Lenticular printing, they were able to show two different ads in one print – one for kids, and one for adults. Adults see a different image and message than what the kids see. Smart, creative and important. [more]
Last week I did a photo shoot for Leo’s Wisdom, which is a company that makes handmade, high end jewelry. The purpose of the shoot was to provide the client with product shots and lifestyle images for their promotional needs. Their mood board for the shoot was filled with images depicting lush locations and high society. But we were shooting on a rainy day in Columbus, Ohio. So we made lemonade. [more]
With the new Iron Man movie out this week it’s only natural that companies would cash in on the film trilogy. Verizon Wireless have released a new commercial for their new internet service, FiOS Quantum. VFX house, The Embassy, who created the special effects also worked on the first Iron Man film.
A photographer and digital artist by the name of Terrence Blanton has released a new website and photo series called “Eagle Faction” that is explosive and very influenced by Call of Duty and Battlefield. Terrence got ahold of a local Airsoft team to help create a fictional series about a team of former military and outdoorsmen that band together to help salvage their local territory of America after a collapse and invasion in the year 2023. [more]
Social media has progressed to a point where anyone can personalize their online experience. Through your own network of friends and filters, “Likes” and “Shares” now prioritize funny or relevant content for you and those you share commonalities with. Talenthouse now seeks to utilize that method of content sharing to popularize your artistic capability. The site is designed to set apart the best of the best in any category of art through popular vote. [more]
If you are like me, your image library is full of personal shoots and client images that were never used. Instead of just letting those images collect dust on your hard drives, now these images may have a new home. The people at Image Brief partner with designers and advertisers and pair them with photographers who may just have that perfect image for their campaign. [more]
Adobe just released a teaser video for their May 6th event where they will announce few new products and features. In this video they show one of their new tools for Photoshop – “Camera Shake Reduction”. This tool will allow photographers to save photos that were always considered as garbage – photos taken in a rush, or in low-light situations. The tool analyzes the photo, and deblur it to make it sharp. [more]
Ok so many of you will not be fond of this technique. That is totally your preference. But for those of you who like good HDR photos, the guys are PHLEARN show a method that will teach you a method to get faux-HDR final images that will make some of your images go from good to great. [more]
Have you ever wondered how dance companies and productions get those amazing photographs of their artists in perfectly posed dance stances? Well, Benjamin Von Wong has recently thrown some light over the intricate process of lighting and shooting a complex dance campaign. [more]
Ryan Moore is a professional retoucher. He recently wrote a list of five tips that can help save your client time and money. Saving time and money doesn’t just benefit the client. It also lays a firm foundation for an ongoing relationship between the photographer and the client.
According to Moore, “there are many contributing factors in a modern day retail campaign, [more]
Here in New York, we finally had a day that that you could actually call “warm.” To celebrate, here is a BTS of the Guess shoot for their 2013 Spring/Summer collection shot in Bora Bora, Tahiti by Yu Tsai. I’ve always been a fan of the direction that Guess chooses to go with their campaigns. It has a seemingly effortless sex-appeal. A great thing to take away from this BTS is that, although every person on set is an incredibly talented professional, the fundamentals of what they are doing is rooted in simplicity. [more]
Automotive photography can be an extremely rewarding niche in the photography industry. The fast, shiny, power-inducing machines that rush by in a blur of color can be a thrill to anyone photographer, but it can also be daunting making sure that every detail is just perfect. Automotive photographer John Zhang walks us through the post processing of one of his lates shots of a Lexus LFA. [more]
To say that I have been absent from writing lately is a slight understatement. In all reality I have been absent from life in general. I have been sitting on planes listening to podcasts more than I have been sitting at bars listening to friends. All for one giant campaign: “Give Me Strength” by Muscle Milk. [more]
When it comes to compositing, the most tedious part of the Photoshop workflow to me has to be the extracting of objects from the background. With so many different ways to extract a subject: the pen tool, the lasso tool, refine edge, or Fluid Mask, it can be hard to find the technique that best suits your workflow. Commercial and editorial photographer Michael Herb has recently released an amusing quick mask tutorial that might just be the thing to get you out of your compositing rut. [more]
In one of their most recent advertising campaigns, Yokohama blends a fun mix of high speed sports car chases and childhood games to produce two different commercials. The filming process involved multiple rigs and setups to get a variety of shots, including the director hanging through the windshield of a truck filming the driver. Check out the final commercials below.