I’ve just watched one of the best fashion shorts I’ve seen in months. It combines gorgeous color, cinematography, camera movement and Hitchcock-styled, film noir sensibility beautifully. Interestingly, after speaking to one of the directors, regardless of budget or what we’re shooting, there are real gems to be gleaned from their experiences. Read on for the full scoop.
In his first ever published book Behind The Scenes, photographer Patrick Van Dam creates thoughtful juxtapositions out of snapshots taken behind the scenes on playmate photo-shoots. According to Van Dam's website there are "over 150 photos of unexpected, undirected and natural responses; humor, disillusionment, absurdism and vulnerability in an erotic setting."
If you are a lifestyle photographer one of your jobs is to make your images look natural- not stiff, not awkward, and definitely not staged. Your audience should see your images as moments that were going to happen regardless of whether or not you were there to capture it. The imagery that Roxy uses in their advertising is a spot-on example of this. Their photographic brand is made up of images of surfer girls living their carefree, summer lifestyle. Each image is a moment.
Last summer we flew Mike Kelley, one of my favorite architecture photographers, to Charleston for 3 weeks to film the 8 hour tutorial How To Photograph Real Estate, Architecture and Interiors . Mike's technique of light painting and compositing is so polished and time consuming that I assumed no Realtor would actually want to pay for it. I was wrong.
Have you ever tried to recreate an iconic image? It could take days of preparations to get anywhere close to the original. The location needs to be perfect, the makeup and wardrobe need to be spot on and the lighting needs to be accurate. In this incredible video created by "US" (Christopher Barrett and Luke Taylor) for The Sunday Times Culture, they managed to re-create 6 iconic images, in camera, in one seamless shot. Check out the final result and the BTS showing how they shot it.
Shooting speeding boats at dusk from a chase boat with a camera on a stabilizer is the norm for Richard Steinberger, a maritime photographer based out of Denver, Colorado. For a recent advertising campaign with Boston Whaler boats, Steinberger worked in tandem with a video production unit and shared the challenges of working on location, keeping the cameras dry and coming away with compelling advertising imagery.
I recently came upon an exhibit entitled “Faces In The Crowd” by photographer Alex Prager and it really got me thinking. Not about the creativity, the concept, or the message. I wasn’t even thinking about any of the technical aspects that would have gone into creating these images. As my eyes wandered across the sea of people represented in her images I had but one thought in my mind; it took one amazing director to pull this off.
In under five years, Andy Frame went from being a photography nobody to running one of the most successful photography operations that I'm aware of. I had a chance to catch up with him and hear all of his absolutely inspirational story so that I can share it with our readers, and so that I can motivate my own self to do better on a regular basis.
A few years ago, the cruise ship Balmoral was extended by shipbuilding company Blohm + Voss, and the company hired a crew to create a timelapse video of the entire process. What may seem like a rather mundane project to many has been beautifully captured by a company called MK Timelapse - I found myself
My photographer-friend from Moscow Aleksey Dovgulya is visiting me in Los Angeles right now. We went to the same high school, but only met in 2008 after I got into photography. While I was studying in Australia Aleksey built an impressive list of commercial clients in Russia. In the past few years he has photographed for major brands such as Rolls-Royce, Renault, BMW, Schwartzkopf & Henkel, Benetton, Vogue, Christian Louboutin, and the list goes on and on.
I know it's only a week and a half into the new year, but I'm calling it early. Schwartz Flavour Shots has the most beautiful commercial of the year. Created by DJ MJ Cole with filmmaker Chris Cairns and a brilliant assist from the pyrotechnic wizards 'Machine Shop,' this video is a pretty spicy set of slow motion explosions. Schwartz calls it a 'Sonic Flavourscape.'
The release of the C series of cinema cameras from Canon has garnered a lot of attention of filmmakers as a great alternative to cameras like the RED. After much debate, our studio purchased the camera a few months back and recently flew to Austin to shoot two commercial spots. We couldn't have been happier with the results.
In this behind the scenes video for Malibu Island Spiced Rum, various members of the video crew share nuggets of useful information about the work that went into the commercial. Multiple locations, a huge pirate ship, and fake food are just the start of what it took. The final, edited ad is at the end of the video.
Long gone are the days of being pro- or anti-Photoshop. Today, it's use is ubiquitous in advertising and fashion. Rather, the discussion is now centered around how much Photoshop is appropriate, and at what point is it that something becomes "over 'shop'ed". Ad agency Victors and Spoils aptly demonstrates in this video how marketeers will stop at nothing to get the perfect message across when using Photoshop.