Recent Commercial Articles

FS Original: Mike Kelley Shows the Secrets to Shooting Architectural Images

It's been a while since we've released an Fstoppers original video, so today we want to take you behind the scenes with Mike Kelley. If you've been following Fstoppers then you know he's been a writer with us for a while and is also one of the most talented architectural photographers in the country. Mike's workflow and style is truly incredible and the amount of hours he spends on creating just one image is - as cheesy as it sounds - a work of art.

14 Tips For Shooting Your Next Chaotic Event

In my filmmaking career, I’ve had the opportunity to film some pretty unique events. While shooting I often come across other event shooters and realize that we’re a unique breed. Essentially, we're people willing to sacrifice food, rest and comfort to tell an amazing story. Even though we accept the stresses that comes with event shooting, there are a number of ways we can plan ahead and minimize headaches.

The Importance of Taking It Easy

This is it. By now, You will have been inspired, honed your ideas, found the perfect location and booked your talent. You will have taken that little bit of inspiration and nurtured it into a full fledged shoot. If you are anything like me, you will have tossed out far more ideas than you kept and you will have spent hours upon hours solidifying the few that stuck with you. It is safe to say that the hard part is over.

Think Different. See Different. Stand Out.

What type of photography do you do? Portraits? Still life? Macro? Aerial? Fine art? Fashion? Commercial? Advertising and editorial photographer Joseph Ford does many of these – sometimes simultaneously. His latest project of beautiful diptychs proves unequivocally that your creativity and innovation are what will set you apart and win you top tier commercial clients. Read his exclusive interview to find out how his latest project came about, and what you can learn and apply for you and your business.

The Guide To Pricing Commercial Photography Part 4: License Fees

In the last segment of our commercial pricing guide we will tackle the least talked about and most misunderstood portion of your invoice; the licensing fees. I will go over what they are, why you should be using them, and my preferred method for calculating them no matter who my client is!

Behind the Scenes: Light Painting and Morphing with Red Bull

Max Riché, a commercial photographer based out of Paris recently shot a huge project for the Red Bull Media House using the same concept as his "Becoming and Athlete in One Photo" series. Shooting trail-biker Petr Kraus against a black backdrop and using light painting techniques, some strobes and then later bringing all of the images into Photoshop he created these awesome fluid-movement series of photos.

Low Budget, High Scale - Incredible Action Sequence With BTS

Whether you’re a photographer or you focus on video, this article highlights the high octane visual set piece created by Slaughterhouse Pictures, who successfully combined principles of both stills and motion work to create high impact visual media with zero budget and very limited resources. Read the exclusive FStoppers article and watch the BTS video to get some simple and highly effective little tips that you will be able to apply to all aspects of your own work.

Teenage Photographer Discovered by Maroon 5...On Flickr!

Everyone dreams about their big break in photography. We wonder when it will come and if we'll be prepared for it when/if it does. For Rosie Hardy, a teenage photographer in Manchester, England, it came more suddenly than she could ever have imagined.

The Guide To Pricing Commercial Photography Part 3: What Are You Worth?

What am I worth? This is a question every new photographer ultimately asks himself. If you’ve ever wondered what you should be charging your clients and what the best way to go about it would be, keep on reading. I will go over how to determine your personal creative fee and how to present it to your client in a way that makes sense.

The Guide To Pricing Commercial Photography Part 2: Production Costs

Welcome back to our series on pricing your commercial photography. A few weeks ago we released Part 1 of the series which explored the benefits and pitfalls of working for free. As we explored the topic it became evident that working for free has its place but in order to create a sustainable and professional industry we must educate our community on the importance of properly pricing their work. Thus in Part 2 we will begin by showing you my personal approach to laying out a commercial invoice and the thought process behind the layout.

Grow Your Photography Business With A Little Focus

Focus is a word we are all familiar with in photography, but is the same true in business? The purpose of focus as it relates to photography is to keep what we want to see, and to draw attention away from the things that might otherwise distract us. The concept is almost second nature to many photographers, yet seems so foreign when you see how they run their business.

LG Unveils New Ultra-Stable Chicken Cam

As cell phone companies continue to improve their cameras, users are finding it increasingly easy to take better photos. Aside from resolution and low light capability, most phones now offer some sort of Automatic Image Stabilization. The technology works by either moving the sensor or lens to counteract unwanted movement before the image is converted to digital information.While some companies struggle to communicate how the image stabilization operates, LG has found a hilarious alternative to technical jargon.

What We Can All Learn From The Beautiful World of Cinematographer Mattias Koenigswieser

Whether we shoot stills, video or both, better utilizing light is probably the single quickest and most effective way to boost the quality of our work. I recently came across the beautiful work of cinematographer and DP Matthias Koenigswieser. If you love to shoot natural or ambient light and want to see just how beautiful applying lighting to achieve a natural light look can be, you’re in for a treat.

Using Shot Lists Will Make You a Better Photographer

When I first started shooting, I would spend absolutely no time planning my shots. I would focus tons of time and energy into every other aspect (location, wardrobe, mood, etc) but in some weird turn of events, it must have slipped my mind that the end goal is "The Shot." How that slipped my mind still baffles me. Instead of putting in the effort to plan what my actual finished images would look like, I found a model, found a location and showed up on shoot day with a plan to wing it.

Optical Art - A Beautiful Seamless Journey Through New York City

New technology really doesn't do much for me, I have to be honest. Until I see it applied in a creative way, at which point everything changes. When you place new tech in the hands of inspired, creative minds to see what they can come up with, it can produce fascinating results. What you're about to see is probably the most serene and hypnotic journey through the streets of New York City you're ever likely to experience.

Helmut Newton Reveals the Secrets Behind His Images (NSFW)

In this fantastic little gem of a video, we are able to glimpse at something very few people have had the opportunity to see - images from Helmut Newton's contact sheets accompanied with the stories that go with them. The clip is taken from the documentary "Contacts, Vol. 1" and is one of my favorite videos on Newton. By ignoring any narrative beyond Newton's own words, we are able to witness many subtleties of his character that most documentaries miss.

"Free"lance: How To Work For Free

Over the coming weeks I will be releasing a series of articles that will guide you step by step through the process of pricing your photography for commercial work. I will show you how to structure an invoice as well as go in depth to discuss the different parts of the invoice itself. I will show you how and why you should be using license agreements on all your work. I will even explain how you should calculate your own rates in the commercial marketplace.

The Best Way to Store Your Seamless

In my first rickety little studio I called a place to take portraits, I had nowhere but a corner to store my rolls of seamless paper. In my little budget corner I found a million ways to ruin whole rolls, or ruin parts of seamless paper on an hourly basis. The ends would get damaged, the rolls would become wavy, and I would typically end up cussing and throwing away seamless that should not have been destroyed. It was money being thrown away. I want to prevent this from ever happening to you.

Taking it on the Road: Location Scouting 101

Lately I've been scouting locations for a calendar project I'm working on, and it got me thinking how little content I've come across online on how to go about it. Location scouting isn't really a science, there are a lot of ways to go about it, but there are a few simple tricks and tools to maximizing productivity in your efforts.

A Commercial for a Car Commercial: The CLA Project Update

A few weeks ago we featured an interesting project by Casey Neistat: The CLA Project. Casey was hired by Mercedes Benz to create a new, fresh and creative approach to the typical stock car commercials that you've seen on television for the past twenty years. The final commercial for the new Mercedes Benz CLA has finally been released. I have to say it is definitely creative and unlike any car commercial I've seen before. I love the patriotism and the fun, light-hearted vibe in the commercial.

Amazing Underwater Imagery Breakdown: Magic Moments

Guest writer Felix Hernandez R. is a commercial photographer based in Cancún, Mexico. He is a very active member of our Fstoppers Facebook group and is well known for his stunning composite work and food photography. In this article he explains how accomplished his amazing series, 'Magic Moments' with the use of compositing and underwater photography.

Photographing The Most Epic Burger You've Never Eaten

Once upon a time at brunch in Santa Monica, I created the biggest, most complex cheeseburger anyone had ever even attempted to ask a chef to make. I basically picked my top 10 things off the menu and asked the chef to put it between ciabatta bread. Then I ate the entire thing. It gave me severe meat sweats and rendered me unconscious afterwards, but it was the most delicious thing I had ever created. It's my single greatest achievement in life. I learned a lot about myself that day and will tell the Epic Burger story to my great great great great grandkids.

A Fantastic Glimpse Into The Tricky World Of Photographer Agents And Representation

Disclaimer: This post isn't riddled with eye candy, nor will it be the next viral hit of the month. What it does contain, however, may be far more valuable to any working or aspiring commercial photographer than any viral video or cutesy photo series. Norman Maslov is a well-known artist's and photographer's agent who recently performed a great interview with PhotoPolitic, a website specializing in promoting photographers

This LG Commercial Shows How Having a Good Screen Can Make a Difference

As photographers and videographers, we always hate when people look at our work on a crappy-uncalibrated-small screen with bad colors. With their most recent commercial, LG proved how having a great calibrated screen can make a huge difference. With their new 84" ultra high definition TV they made people believe they were actually looking out a window. What happens next is absolutely hilarious.

5 Things To Consider Before You Go Full Time

Photography is a dream career for many of us. The reality is, few of us can actually turn that into a full time career. We keep our regular 9-5 jobs to pay the bills and grab the odd photography gig here or there.

Every once in a while though, one of us will slip through the cracks and enjoy some moderate success. So much so, that it begins to interfere with that regular 9-5 job, and a decision must be made to transition from one career to another. Many aspiring photographers jump the gun and attempt to take on a full time career before they are actually ready. When that time comes for you here are 5 things to consider and help make sure it's the right move for you.

Why Do Photographers Hate Photoshop?

According to what I've been noticing in a lot of the comments posted here on Fstoppers, there seems to be plenty of photographers who absolutely hate Photoshop. So lets have a bit of a discussion.

Technology has become part of everything in our lives. Cars get better and better. Phones have become portable and are now the size of a credit card.

Fstoppers Interviews Swim and Lifestyle Photographer Joey Wright (Semi-NSFW)

Joey Wright is a swim and lifestyle photographer based in Florida. Despite only picking up a camera a few years ago, Joey is a already regular contributor to SI.com with clients ranging from Callaway Golf, the Atlanta Falcons and the Seminole Hard Rock Hotel & Casino and is recognized as a Wescott Top Pro. He's also really, really likable.

The Importance of Experimentation

There is a fine line between having a well defined photographic style, and constantly putting out the same stale, boring work week after week. A fine and dangerous line. A line that can make the difference between being a successful, inspiring photographer and a photographer who has lost his audience and has even lost interest in his/her own work.

Flying Cars: Creating A 58 Foot Composite Print For BMW

Sean Madden, creative director from the ad agency Brains On Fire, reached out to me earlier this year and asked if given an arsenal of stunt drivers, the newest high performance BMW's, and a closed race course, could I create a 58 foot long composite print for BMW. My answer? "When can I start?" Watch the video and read the post below to learn how the shoot came together.

Choose Your Clients Wisely

When this post is published I will be on my way to Moscow, Russia somewhere above the North Atlantic Ocean. I have a couple of shoots booked with my regular clients there, and my relationships with those clients are so great and long-lasting that they inspired me to write this article.

How Commercial Photographer Corey Rich Shot CrossFit

Guest writer, Corey Rich is primarily an outdoor/adventure photographer, but last winter he decided to do something totally different and shoot CrossFit—the masochistic athletic craze sweeping the nation. More than anything, he was keen to experiment with heavy-duty artificial lighting in an indoor environment–not exactly what he's known for. His goals were simply to elevate his lighting skills, unlock his creativity in different ways, learn some new things, and have fun in the process.

Confessions Of A Pro Photographer: Corey Rich’s Top 4 Photo Bombs

As a fellow commercial photographer I know that clients come to us for consistency and reliability. They hire us because when they are spending the big bucks on advertising campaigns they don’t want to leave things up to chance. It is part of our job to deliver the end product on time and free of flaws, but even a professional at the top of their game still battles with human error.

Behind the Scenes: Creative National Ad Campaign with Michael Herb

A few months ago we featured one of commercial photographer Michael Herb's tutorials on masking and composting. Michael is back with an awesome behind the scenes video of a national ad campaign he shot for Textile Designer Patty Madden. Michael set out to create some creative photos to showcase the unique advertising that hasn't really been seen before in a nation ad campaign for furniture.

A Guide to Working With Modeling Agencies: Part 2

Alright, So you've made it past the hard part, making contact and getting the ok from the agency to work with their talent (As discussed in Part 1). Now what? Well now you book your first model!

The Anatomy of a $100K Commercial Photography Estimate

Transitioning into commercial photography is no easy task. For some it’s the holy grail, end game, and ultimate dream job to have in the industry. For others it couldn’t be further from what they want- and that's fine! However, for those of you planning a transition from event/portrait based photography into the commercial advertising world, there is a long list of connections, lingo, and experience based knowledge you need to have in addition to being at the top of your game visually.

The Best Video Combining Stills and Motion We're Going to See All Year

It’s interesting times for those of us shooting photo and video. I enjoy highlighting photographers or videographers who are utilizing elements of both stills and motion work, and are pushing the creative envelope by integrating them so that the end result is more than just the sum of the individual parts. I'm going to go all in and lay my cards down here and say that the video in this post is going to be the most innovative, creative use of combining stills and video together that we’ll see in 2013.

BTS - Outdoor Catalog Shoot In Jasper National Park From Lars Schneider

This behind the scenes video from Lars Schneider, would no doubt be a killer shoot to land.

The location for the outdoor catalog shoot took place in Jasper National Park in the Canadian Rockies last September for Ortlieb, a company that makes various bags for outdoor activities.

Must-Have Tools For The Apparel Photographer

You've all seen these images. It's the knob-and-hanger set up that has become the signature style for many kids retail sites such as Zulily. What you do not see, however, are all the tools that go into creating these minimalist images. The bulk of my work as a commercial photographer is with product, one of which is children's clothing for sites like Zulily, so let me give you a sneak peek into my personal tool bag that I could not work without.

The Changing Face of the Music Video and What We Can All Learn From It

The music we use in our work, whether for videos or slide shows for stills images, is an integral part of the narrative and story we are trying tell. The genre, artist and music track we choose, sets the tone for the entire story we wish to tell. I treat music as the keystone that underpins the visual story of a BTS video, commercial work, documentary piece or creative editorial shoot that I am working on.

A Guide to Working With Modeling Agencies: Part 1

If you are into photographing people, the idea of working with professionals has probably been on the agenda at some point in your career. Whether an editorial photographer, fashion and beauty shooter, or just someone who likes creating awesome fantasy composites, the use of professional models will invariably improve your work. So how do we go about working with these gatekeepers of the people photography industry?

I'm glad you asked!

The Must Have Tool for Strobe Users

A few months ago, wedding photographer and Fstoppers writer, Trevor Dayley made a post about his favorite thing in his camera bag. Spoiler - it was a tilt shift lens, and the work he was able to produce with it made for some interesting and beautiful wedding and engagement photos. However, Trevor and I shoot entirely different styles, so what's my favorite thing in my camera bag?

The Client Blog: A Look into the Mind of Clients

In the past week, here on Fstoppers, we've been talking a lot about blogs for your business. But recently Joey L sent us over one that caught our eye called The Client Blog. It has been started by Andy Baker, Group Creative Director for the National Geographic channels. Andy has been writing, editing, producing and Creative Directing promos and print ads for the last 19 years. Andy decided to start the blog as more of a personal creative project and it's starting to evolve into something much more.

Fetch! The Right Mindset For Finding Clients

There are many factors to success in the creative industry. Of course a big chunk of it has to do with the quality of the work, but we know quality isn’t the only factor to being successful as a photographer, otherwise, there would be a lot more of us. Yet most photographers put all their efforts into developing their technical or artistic abilities and leave the entire business chunk untouched.

Documentary On Fighting For Your Art In The Commercial World

Earlier this week, I stumbled upon Eskimo’s latest passion project “Wonderland”. At first, I expected a step-by-step guide to finding success with commercial work. But in fact, what I watched felt more reminiscent of a support group.

Filming Big Ideas With Small Budgets

“Dress for the job you want, not the job you have”. I’m sure we’ve all heard this saying at one point in our lives. Even though I never took the advice (In your face Mom!) it can easily be reworked into something I firmly believe. “Film for the job you want, not the job you have”.

A Commercial for a Car Commercial: The CLA Project

Casey Neistat was approached with an unusual proposition from Mercedes Benz. They wanted Casey, a successful Youtube filmmaker to make a car commercial for the new Mercedes Benz CLA, even though Casey has never filmed a car commercial or anything close to resembling one. The following set of the three videos is his rather interesting journey so far. With Casey's charismatic personality it's curious to see how the commercial will turn out. I will update this when the final commercial is released. Enjoy.

Behind the Scenes of Ontario Power Generation's Miniature Commercials

It seems utility companies are looking for more creative ways of bringing their message across to television viewers in their commercials. Ontario Power Generation has recently come out with two commercials using miniature sets in their commercial production. Watch this very detailed behind the scenes video on how they created the sets, and how they filmed the fresh new take on water safety.

Behind the Scenes Look Into My Commercial / Fashion Photo Session

A single photograph from a photography session barely shows you all the planning and execution that goes into a photoshoot. Dozens of ideas, shooting styles and concepts often come into play in the pre production, not to mention the hours that can be spent in post production as well. As a result, I decided to give you all a breakdown of my recent photoshoot with good friend and model, Harmony.

Joey L. Creates Indoor Blizzard For Unique Portraits

One guy in our industry that continually impresses me with his execution of beautiful environmental portraits is Joey L. One concept he has been wanting to shoot for sometime is some portraits of "artic explorers" but rather than fight with the elements of the weather he pulled it all off in studio. Read on to learn how it was done and what equipment was used.

Cavalli Press Release Shows Bizarre Unrealistically Skinny Photoshopped Image of Beyoncé

Designer Roberto Cavalli recently designed a gown for Beyoncé, exclusively for the Mrs. Carter Show World Tour. In an official press release that was sent out by the Italian fashion house on Tuesday, one very controversial photo of Beyoncé wearing that dress was attached. In what looks like a heavily Photoshopped image, the company behind this ad made her look very thin, unrealistically thinned and stretched her legs. As art it's interesting, but it wasn't received well by many viewers.