Commercial

Behind The Scenes With Stoli Vodka

Behind The Scenes With Stoli Vodka

Earlier this year Stoli rolled out their most recent advertising campaign that revolved around three 'original' nights with their product. The first night, a lavish paint party (Dayglow anyone?). Second night, a club party in a power plant in West Berlin. The third, in an abandoned amusement park in East Berlin. They recently released three short, but interesting behind the scenes videos that accompany the commercials, showing how they set up the scenes and even showing a glimpse of the ARRI that they used to shoot with.

BTS Video of Day to Night Photography

BTS Video of Day to Night Photography

Many of us have already seen the amazing photographic series by Stephen Wilkes titled "Day to Night" - in fact we even featured some of his photos here in a post on Fstoppers back last August. The CBS Morning show caught up with Wilkes and did a behind the scenes video with him demonstrating his technique, thought process and how he goes about combining the images. The video, while produced for a general audience, is still a great watch for photographers to be inspired.

Cadillac ATS Behind The Scenes: Morocco's Most Dangerous Road

Cadillac ATS Behind The Scenes:  Morocco's Most Dangerous Road

Some of the most interesting and exciting video footage often comes out of car commercials. The current ad for Cadillac's new 2013 ATS features some pretty awesome footage of the luxury sports sedan speeding down the winding roads of Morocco's Atlas Mountain. This stretch of road overlooking the Dades Gorge is one of the most dangerous roads in the world. So when director Jeff Zwart decided to test the ATS's Brembo brakes and limited-slip differential, he not only put the drivers in danger but also put a ton of camera gear in harms way. Full behind the scenes video in the full post

Behind The Scenes Video And Virtual Tour With Larry Perez

Behind The Scenes Video And Virtual Tour With Larry Perez

We here at Fstoppers are all about 'Behind The Scenes'. We are dedicated to finding the best behind the scenes content for your viewing pleasure. Most photographers usually have their videographer buddies film their shoots for videos, but Larry Perez and the people over at Kanga Marketing went a step further. They created two virtual tours of their shoot for the 2013 Pinch a Penny catalog.

BASE Jumping For Pirelli's Annual TV Commercial - Behind The Scenes

BASE Jumping For Pirelli's Annual TV Commercial - Behind The Scenes

Pirelli, known on this site mostly for their (NSFW) Calendar Photoshoots, also creates their TV spots with a high-level approach. Literally, this behind the scenes video shows the setup and production needed to capture skiers BASE jumping off of a huge cliff. How do Pirelli tires fit in? Check out the final cut of the completed video and you'll see how it all comes together. Spoiler Alert: They throw a car off of the cliff too!

The Making Of Jay Z's "Blueprint 3" Album Cover

The Making Of Jay Z's "Blueprint 3" Album Cover

Here's an oldie, but definitely an interesting video. A few years ago when Jay Z released "Blueprint 3", I saw the cover art and immediately thought that it was done in photoshop. Why would they bother to do it as a physical effect? Boy was I wrong. The artist Dan Tobin Smith did the cover as a completely physical effect.

Water Wigs Using High Speed Photography

Water Wigs Using High Speed Photography

Back in August we featured Tim Tadder's series of water wig shots using bald guys. Well Tim is back and this time his impressive series of shots are done with women in latex. Does it get better! Actually as Tim explains the latex fit well as it went with the futuristic fashion shoot concept and allowed them to easily wipe dry after each shot. Red Bull was also on site with a Phantom camera to capture the entire shoot behind the scenes. The movie will be released soon and we look forward to seeing it as I am sure many of you are as well.

The Challenge of Producing My First Acura TV Ad Using A Process Trailer

The Challenge of Producing My First Acura TV Ad Using A Process Trailer

The past summer we were hired by the ad agency Tier 10 Marketing (same one as my Honda Accord campaign), under the creative direction of Scott Rodgers, to produce and film a new tv ad for Acura via the New York Acura Dealers Association. I've been an advertising photographer for years, but I co-founded a video production company, 8112 Studios, a few years back along with my friend Nicholas Cambata. We have been very busy with a variety of crazy challenging and fun projects this past year and this ad job was no exception.

Which Strobe Has The Shortest Flash Duration: Profoto, Broncolor, or Einstein?

Which Strobe Has The Shortest Flash Duration: Profoto, Broncolor, or Einstein?

In a world filled with portable speedlights and 3200 watt power packs, photographers might overlook another critical feature of their studio lights: flash duration. Basically flash duration is the time your strobe light contributes to the exposure of your photograph (flash actually can act as "constant light"). Earlier this year, we posted about Broncolor's flash duration compared to Profoto, but how does a much cheaper strobe like the Einstein compare? The results are pretty remarkable!

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