I know it's only a week and a half into the new year, but I'm calling it early. Schwartz Flavour Shots has the most beautiful commercial of the year. Created by DJ MJ Cole with filmmaker Chris Cairns and a brilliant assist from the pyrotechnic wizards 'Machine Shop,' this video is a pretty spicy set of slow motion explosions. Schwartz calls it a 'Sonic Flavourscape.'
The release of the C series of cinema cameras from Canon has garnered a lot of attention of filmmakers as a great alternative to cameras like the RED. After much debate, our studio purchased the camera a few months back and recently flew to Austin to shoot two commercial spots. We couldn't have been happier with the results.
In this behind the scenes video for Malibu Island Spiced Rum, various members of the video crew share nuggets of useful information about the work that went into the commercial. Multiple locations, a huge pirate ship, and fake food are just the start of what it took. The final, edited ad is at the end of the video.
Long gone are the days of being pro- or anti-Photoshop. Today, it's use is ubiquitous in advertising and fashion. Rather, the discussion is now centered around how much Photoshop is appropriate, and at what point is it that something becomes "over 'shop'ed". Ad agency Victors and Spoils aptly demonstrates in this video how marketeers will stop at nothing to get the perfect message across when using Photoshop.
Orlando-based Filmmaker Luke Aker recently decided to sell his old and (very) used 1996 Nissan Maxima. He knew it won't be easy to find a buyer for the car, so he used his talent and skills and created a video commercial for it. To be honest? It's way better than most car commercials on TV. "Luxury Defined".
One of the biggest niches in commercial photography today is food photography. We've all had the same experience, walk into a small local restaurant and ask to see their menu. The photos look atrocious and you wonder to yourself, "who took these photos?" You know you can probably do a better job, but how much better can you really do? "Photographing Food" an ebook series by Taylor Mathis helps you take ordinary food photos and makes them extraordinary.
Tired of hunting for budgets as if they were unicorns? A few weeks ago I wrapped up our commercial pricing guide which is a great reference IF you can get a paying client. As many of us know, sadly, that can be a pretty big IF. Here are a few strategies to help you turn a client with no budget into a winner!
Each year Patrick and I work on one extremely large project. Two years ago we created The Art Behind The Headshot with Peter Hurley. Last year we finished our 14 hour tutorial on how to become a wedding photographer. In 2013 we teamed up with Mike Kelley to produce what I believe is the best resource available on How To Photograph Real Estate, Architecture, and Interiors.
I’m calling it. It’s nearly impossible to skim through your newfeed without being barraged by stories about Toronto Mayor Rob Ford’s latest antics or Volvo Truck’s commercial featuring Jean Claude Van Damme. So, what is the logical step? Combining the two in a perfectly executed parody entitled #VANFORD.
I’m calling it. This commercial for Volvo Trucks that came out today is the best commercial of 2013. What makes it – or other commercial shoots - so successful? Beautiful, simple ideas, a great concept, seamless execution, a bit of good old nostalgia and a pinch of the unexpected all mix beautifully to give us 70 seconds of pure brilliance. With four eight twelve twenty four thirty million views and counting, let's take a look and see why this ad has been so successful.
In this video Canon Australia challenges singer-songwriter Guy Sebastian and Canon Master photographer Graham Monro to change the story of three different scenes simply by changing between lenses. Specifically the macro Canon EF-S 60mm f/2.8 Macro USM Lens, the portrait Canon EF 50mm f/1.4 USM Lens , the landscape Canon EF-S 10-22mm f/3.5-4.5 USM Lens and the sports Canon EF 70-300mm f/4-5.6L IS USM Lens.
Erik Almas creates scenes that make you stop and stare and wonder how it was created. His imagery evokes emotion, tells a story, and makes photographers wonder how he pulled it off. On this campaign for Don Julio Tequila, Erik takes us behind the scenes on multiple locations to show us the production that goes into one of his shoots.