Victoria's Secret has been in the news quite a bit for pushing Photoshop too far. Yesterday, on their Facebook page, they promoted their 'Body by Victoria' line and uploaded this image (within the article) to go along with it. Immediately, the public reacted in outrage about how they were pushing Photoshop too far and it eclipsed the discussion of the product itself. What are your thoughts, Did they abuse Photoshop again or is it natural? Before deciding, check out these reasons why they may not be in the wrong this time.
Follow The Mill Visual Effects Studio, a leading CGI and special effects global company as they walk you through the Norfolk Southern campaign, "City of Possibilites'. Computer generated imagery has always astounded me in how much processing it takes to get the final result. The great folks at the Mill explain how they the start by conceptualizing each character then moving on to shooting the live action scenes, and then finally blending the final animations into the scenes flawlessly.
Marketing and advertising treads a fine line. Put too little into an initiative, and the audience never engages. Go too far, and it becomes cliché and unattractive. But if you can hit that perfect balance and walk that fine line, perfection can be truly beautiful. When the guys from Golpeavisa were tasked with shooting a cover photo of two-Michelin star chef René Redzepi for Premier Class Magazine, they walked that line with unmatched poise.
Victoria Secret, the company famous for selling underwear, lingerie, and overall sex appeal, is also notable for their amazing models. By the time you see the images from their catalog or campaigns, they are always retouched. Do you ever wonder what the shots look like before retouching? Here are a set of unretouched photos of V.S. Angel, Doutzen Kroes, from a recent shoot.
Anyone who works commercially knows how important it is to adapt the product you deliver to your clients needs; this is especially true when dealing cross culturally. Voodoo Partners in Germany does an excellent job of this as they take us behind the scenes in one of their recent Jewelry commercials to be aired in Qatar.
Have you ever been walking through the mall or flipping through a magazine and found yourself breaking down the lighting of all the advertising images you see (or at least trying to)? I seem to be doing that all the time, sometimes without even realizing that I am doing it. Well one photog's images in particular always leave me guessing.
Is it just me or are the Olympians this year extra revealing? Each year ESPN releases a Body Issue which features men and women Olympians fully nude but this year other publications are also jumping on board with extra sexy Olympic imagery. For every image you have seen there are dozens of other photoshoots that also took place. In this video we go behind the scenes on a handful of these lesser known shoots featuring female athletes.
Annie Leibovitz is one of the most famous photographers in the world and many know her as the photographer that shot the real life Disney scenes. Well this time Annie is at it again and for these 2 new shots actors Russel Brand, Jack Black, Will Ferrell and Jason Segel play 4 famous Disney Characters. Once again Annie's lighting combined with amazing post production has created a couple amazing shots.
If you watch TV shows through any medium, there's a decent chance you've seen Geico's new Money Motorcycle Man. DCP Productions was kind enough to give a little behind the scenes on how they utilized 3D capture technology to video the money man and give him an HDR look. While the HDR effect has been explored extensively in the arena of stills, using it in video with 3D technology is quite innovative.
London-based photographer Kelvin Murray created this fantastic series of photos highlighting sporting goods. The way that he plays with shadow, motion and color is particularly effective. I can see these gracing the walls of anywhere from a museum, to my living room, to a fitness gym.
Jeff Lautenberger, staff Photographer for the Dallas News, had just three minutes to photograph comedians, Will Ferrell and Zach Galifianakis for a feature story on the duo's upcoming movie, "The Campaign". The set? An empty hotel room at the Ritz-Carlton in downtown Dallas. With no time to set up artificial lighting, Jeff improvised and had to use two windows next to the bed as a natural softbox.
Music and visual components have always been used together as a form of art, most famously in the music video. As technology expands so does the way we use it for expression. The people over at Frucor (V Energy Drinks) recently challenged Joel Little, lead singer of Goodnight Nurse, to create a single track that could be played (mixed) live using only a body's movements in this unique musical and visual journey of a marketing campaign.
I'm all about getting the shot that you need in camera as much as possible. If you can achieve an effect in front of your camera and spend less time in Photoshop then the more the better. Sasha Leahovcenco recently shot an ad for Vater Percussion with Mike Johnston. In this behind the scenes video he explains everything that he uses to create the shots, even explaining why he decided to go natural lighting on the main ad shot itself.
As a fan of the beach, Frederico Martins loves mixing his photography with the sand and surf. To throw a unique twist on his latest shoot for an 8 page spread in Elle, Frederico, decides to set up a beach shoot inside a house. With the use of a ton and a half of sand, a boat, two dogs, and a lot of natural light from the windows, Frederico grabs some really fantastic images.