Commercial

The Challenge of Producing My First Acura TV Ad Using A Process Trailer

The Challenge of Producing My First Acura TV Ad Using A Process Trailer

The past summer we were hired by the ad agency Tier 10 Marketing (same one as my Honda Accord campaign), under the creative direction of Scott Rodgers, to produce and film a new tv ad for Acura via the New York Acura Dealers Association. I've been an advertising photographer for years, but I co-founded a video production company, 8112 Studios, a few years back along with my friend Nicholas Cambata. We have been very busy with a variety of crazy challenging and fun projects this past year and this ad job was no exception.

Which Strobe Has The Shortest Flash Duration: Profoto, Broncolor, or Einstein?

Which Strobe Has The Shortest Flash Duration: Profoto, Broncolor, or Einstein?

In a world filled with portable speedlights and 3200 watt power packs, photographers might overlook another critical feature of their studio lights: flash duration. Basically flash duration is the time your strobe light contributes to the exposure of your photograph (flash actually can act as "constant light"). Earlier this year, we posted about Broncolor's flash duration compared to Profoto, but how does a much cheaper strobe like the Einstein compare? The results are pretty remarkable!

BTS: Lung Cancer Foundation of America's PSA - 'The Haze'

BTS: Lung Cancer Foundation of America's PSA - 'The Haze'

The people over at MAKE Visual strive to create unique and compelling content for their clients and for the Lung Cancer Foundation of America's newest PSA entitled, 'The Haze', they wanted a look and feel that worked well with the message that their client was trying to get across. They shot on a RED Epic and used 3DS Max and Fume FX for their post processing to achieve the thin smoke effect.

Nissan Shoots Their Cars Miniature Style

Nissan Shoots Their Cars Miniature Style

To put a little twist on filming one of Nissan's most recent car commercials, the crew involved shot everything on a miniature scale by using a few different RC vehicles. Check out how the team tried to preserve some of the standard elements that you might see in a car commercial. The group gets quite creative in building customized camera mounts to keep the best angles.

Gravity Defying Ads Shot In A Simple DIY-able Set

Gravity Defying Ads Shot In A Simple DIY-able Set

Peter Lundstrom shot the look-book for Courtrai Apperal in a featureless room that they built out of 5 basic walls and painted them all white for one look, and all black for the other. The final shots look great and leave the viewer looking at the image for a few extra seconds, which hopefully leaves them remembering the clothing a bit better than another brand with a model standing straight up. Below are some of the shots before they were cropped tight for the look-book as well as a video showing how they built the set and shot the book. Enjoy!

Ikea Saudi Arabia Photoshops Women From Catalog

Ikea Saudi Arabia Photoshops Women From Catalog

A few weeks ago you may remember Ikea's attack on product photography. Today news has spread that the Saudi Arabia franchise has photoshopped all females out from catalogs distributed throughout the Islamic nation. Women aren't the only ones being censored, however, as even glasses of wine have been transformed into less offensive "festive cups". What does Ikea have to say about the post processing changes found in their catalogs?

Fstoppers Exclusive: How Marek Glaser Made the Insane BMW M5 Bullet Commercial

Fstoppers Exclusive: How Marek Glaser Made the Insane BMW M5 Bullet Commercial

What does it take to turn a blue BMW M5 into a bullet? A little of this, and a little of that, but mostly it takes a team of talented individuals with a dream and the know-how. With a limitless imagination, impeccable understanding of light and meticulous attention to detail, photographer/director Marek Glaser and Big Block digital productions took the imaginary and made it reality.

Giuliano Bekor's Merchant 1948 BTS Photo Campaign

Giuliano Bekor's Merchant 1948 BTS Photo Campaign

Giuliano Bekor is an amazing commercial and advertising photographer based out of Los Angeles. Recently he traveled down to Australia to produce a short editorial film for the clothing company Merchant 1948. The concept involves a set of short films based around the idea of models finding a ton of cash and avoiding the police by flying away in vintage airplanes. As ridiculous as that sounds, Giuliano's execution makes for a really entertaining editorial spread.

CreativeLIVE's Fashion Week With Matthew Jordan Smith and Yoanna House

CreativeLIVE's Fashion Week With Matthew Jordan Smith and Yoanna House

Each week creativeLIVE has unbelievable live content that you can stream for free. Starting today through Sept 15th, creativeLIVE will host one of Fstoppers' most featured photographers Matthew Jordan Smith. Matthew is an acclaimed fashion photographer, and he has brought along America's Next Top Model winner Yoanna House to talk about everything that goes on in the fashion industry. For more information about this week's entire event, read the full post.

This Thai Insurance Video Is The Most Emotional Commercial Ever

This Thai Insurance Video Is The Most Emotional Commercial Ever

As videographers, photographers, and creatives alike, one of our goals with imagery or video is to capture an audience and move people in one way or another. We all work in different areas of the industry but we all share a common bond. This Thai Insurance commercial, Silence of Love, is quite possibly the most emotional and powerful one we've seen. We warn you before watching, it's quite a tear jerker! Although, it's definitely a must watch. The audio in this rendition is from another theme all together.

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